EA Play is a hands on event taking place during E3 for players in both London and Los Angeles but EA is taking the occasion as an excuse to give everyone a free 10 days of EA Access. An email recieved by GamesRadar as part of an EA Play confirmation, stated that "Want to share EA Access with a friend who couldn’t make it to EA Play? All Xbox Live Gold members can check it out free from June 12-22, 2016. All they have to do is download the EA Access app on Xbox One to get started."
So while this means you have to have an Xbox Live Subscription, it means you'll get free access to EA's Vault of online games (like Dragon Age Inquisition, Titanfall and Battlefield 4), early access to new games (including Mirror’s Edge Catalyst) and 10% off EA purchases on the Xbox One Store. EA's E3 plans include its press conference at 1pm PST on June 12th in LA, followed by two days of player access. Play London will only be on June 12th and include the press conference and two hours of play. You can find out more here.
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