With two handhelds on the market at once, Nintendo enjoyed a period of having it both ways: traditional hobbyists could play with chunky buttons and a single-screen Game Boy Advance (center right), while trend-conscious players enjoyed the clean lines and sleek controls of the clamshell GBA SP (bottom). This would give way to the GBA Micro (top right), a Game Boy Advance scarcely bigger than a keyring so you could play while waiting for the bus (or the iPhone). Or, if you were already driving, maybe you could play some Golden Sun on your Nintendo-licensed Visteon Dockable Entertainment System (lower right): an in-car combined LCD, DVD and GBA unit marketed exclusively to the auto industry.
GBA SP's neat lifestyle-electronics facade anticipated the decidedly non-traditional DS (center left), whose first iteration hid the machine's light under a bushel of awkwardly-placed buttons and near-invisible screens. Gaining a foothold nonetheless, the machine made strides when the smaller, backlit DS Lite (lower left) took a cue from the clean design of the GBA SP. This might have seemed like a big deal, but really it was just precursor to the DSi (top) and DSi XL (top left)—whose enabling of this thing caused the collective gaming industry to dust off its hands and declare, “well, we're done here.”