Right. If you're living in America, you've already got the option to buy a PS4. Me? I've got to wait until Friday seeing as Europe is getting it later. As a result, I haven't yet played Killzone Shadow Fall. I will, don't you worry about that. But until then, all I hear is people talking about it. And its OWL.
It turns out this 'OWL' thing is an acronym for some sort of flying support robot. Maybe 'Offensive Weapon Locator'. Or maybe 'Ornithological Waitress Lozenge'. Like I said, I haven't played the game yet so it's a bit of a mystery to me. But every time someone mentions said OWL, a mental image comes to mind of a real owl, doing awesome things in Killzone. So these are those mental images, brought on by real things people have said in the GR office. Yes, probably mental in both senses of the word.