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New PlayStation Move ad takes shots at Microsoft and Nintendo

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Remember when Sega and Nintendo were flipping each other the bird with campaigns like "Nintendon't?" Well, if you don't, trust us, it happened. And it's happening again.

For a while, the console war went cold. Aside from occasional snide quips, Nintendo, Sony, and Microsoft have spent the last two generations advertising their strengths and capitalizing on the markets their competitors have neglected. That's all over, and the war is heating up again. With all three plunging into the marketing-driven motion control pool, they've got to differentiate themselves.

Sony's fictional marketing character, Kevin Butler, is seen in a new video describing Move as the future of gaming - something which offers total control as opposed to waggle, and has buttons for the "millions of people who enjoy playing... anything that doesn't involve catching a big red ball."

Buh-urn! And that's not the only swipe Sony has taken lately. At the Final Fantasy XIII launch party, a Sony spokesperson who walked on stage immediately after a Microsoft spokesperson made the moment awkward by emphasizing that FFXIII is a PlayStation franchise and is better on the PS3. Way to make Square Enix's achievement about you, Sony.

But Nintendo isn't holding punches either. In an interview with Kotaku last week, Reggie Fils-Aime, president and CEO of Nintendo of America, said that he would be "embarrassed" to do what Microsoft and Sony are doing, and that Nintendo strives to innovate. He added, "Stop copying me! Stoooop it! I'm telling the ESRB!"

Microsoft has been quiet, but shouldn't have any difficulty poking fun at either Sony or Nintendo, especially considering that Move is a big ball... stuck to a Wiimote. Though MS might play it cool and let Natal make its mark on its own... without doing like Sony and copying Nintendo's marketing strategy exactly while mocking it.

But if Microsoft does choose to enter the fray, we have one idea...

Not that we're any more optimistic about Natal than we are Move.

Mar 17, 2010

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27 comments

  • GoodGuyWithACrappyJob - March 19, 2010 1:23 a.m.

    @Dreditz Exactly. I'm so glad that another person can see that, and I just wish sometimes that others would as well.
  • InvalidUsername - March 19, 2010 12:03 a.m.

    Well, I thought the commercial was pretty funny. And that's all that matters.
  • Cyberninja - March 18, 2010 11:53 p.m.

    if they make good hardcore games i dont care who wins
  • philipshaw - March 18, 2010 8:24 p.m.

    I can't wait for this whole motion control thing to go away
  • breadlord - March 18, 2010 5:57 p.m.

    Why do people anyways think it's a dildo? I mean, Natal looks like a dildo. (It's a long round hard object too!) How about a pencil! It's in 3rd grade classrooms EVERYWHERE. GET FOX NEWS. WE HAVE A LEVE 5 CRISIS!!!!!! Guys, stop being immature. I could say the same thing about the Wiimote. Plus the reason why i'm not worrying is that there are baby jesus buttplugs. But you don't see the Catholic church getting up-in-arms about it, now do you?
  • rabidbutcher - March 18, 2010 5:33 p.m.

    I believe that both will offer a brand new era of gaming awesomeness. Though, I'm proud of Microsoft for not joining in on the 'Let's make fun of everyone's motion controller!'. Seems rather pointless if you ask me. I tip my hat to you , Microsoft. linkganon: It's called Natal with the controller. It is possible and it looks a lot better than dancing around with a glow-in-the-dark vibrator. Not that I have anything against Sony's motion control...thingy...It's just very inappropriate.
  • Jose22 - March 18, 2010 4:52 p.m.

    think that pro natal is better than move but i alsolike both of them
  • ryacer - March 18, 2010 4:08 p.m.

    @4fromK its because he came back to the past thats why there are muffins on the table.
  • Embolado - March 18, 2010 3:55 p.m.

    @mdiaz033 your comments are the only one that comes off as offended. Trust me wikiparez will never let the guys slander the PS brand w/o getting 20 lashes with a PS3 power cord :) recaptcha: wise clear
  • mdiaz033 - March 18, 2010 1:11 p.m.

    seems to me that gamesradar got a little offended by sony. whatsamatter GR? sony kicking ass much?
  • 4fromK - March 18, 2010 9:51 a.m.

    this ad has a continuity error - he says that humankind eats all food through straws, but I beleive I see non-liquid muffins on that tray. shame on you, sony.
  • linkganon - March 18, 2010 5:44 a.m.

    So, what the hell are you supposed to do with project natal, use it to play games like wii sports for the 360? i can't see how you can make any games without buttons, it just won't work, and all you will obtain is complaints about glitches and flaws with the game (ie, multiple game overs because natal ran left when you wanted to run right, killed yourself, fell into a pit of death, couldn't jump, have one shot to kill somebody and it does not register the shot, so the other guy with a controller is able to shoot you in the head and laughs at you because you SUCK!). just a few examples from me. at least sony incorporates buttons... make that more buttons than a wii mote, and will probably work the same a wii mote, except for it may be less buggy and they can finally create a full game with motion controls other than shovelware games and games you'd only play for 5 minutes and are bored of them already, because blu ray can potentially hold from 25gb games (single sided disk) to 50gb (double sided disk).
  • Nocturne989 - March 18, 2010 5:09 a.m.

    the future of motion gaming, you want to play a shooter, which is most like a gun, a tv remote, a dildo, or your finger? So Innovative! when will this motion fad blow over so we can actually play games like normal people...with controllers?!
  • JizzyB - March 18, 2010 4 a.m.

    I hate most commercials but these recent PS3 ones crack me up. BOOM-to-the-power-of-BOOM Price check on isle BOOM
  • farsided - March 18, 2010 2:40 a.m.

    I like how this gets posted the day after Molyneux compliments Sony's Heavy Rain. Keep taking the high road Microsoft! ...or don't and just laugh at them for making their controller into vibrators. Seriously though, I foresee a lot of those things breaking- that ball does not look like it's strongly connected to the handle.
  • Embolado - March 18, 2010 2:03 a.m.

    I actually enjoy it when they start poking fun at one another. As long as it the tounge in cheek and nothing too over the top. Long live big market trolling!!!!
  • Ban - March 18, 2010 1:55 a.m.

    hmmmmm????
  • RebornKusabi - March 18, 2010 1:03 a.m.

    *Gasp* Now that everyone is catching up in numbers, are we FINALLY going to get a damn "Console War" that fanboys have been clamoring for now!? I own all three of them, so regardless of how this goes, I still win... I.Still.WIN!!! Bwahahahahahahahahahahahahahahaha!!!!!!!!!
  • oufour - March 18, 2010 12:56 a.m.

    i can't wait for this whole motion control thing to blow over so we just get on with our lives.
  • Dreditz - March 18, 2010 12:07 a.m.

    Its sad to see that there are still people out there that care which console is better than the other. What is this 2006? The console wars are over... actually they never existed. Each company develops peripherals, games, and consoles in their own vision and image. Why do people seam to care so much about competition? All consoles have their share of great games and now that Sony and Microsoft are getting in on the motion controls this really can open a lot of new doors for developers. Remember competition among developers is a good thing because it opens new doors for technology and ultimately better games. However the consumer should not be so picky because they are the ones that are benefiting the most. At the end of the day games come down to nothing more than fun.

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