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PlayStation 3 could scoop up casual market amidst Wii U transition

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While Nintendo passes the torch from Wii to Wii U this holiday season, the PlayStation 3 may have the perfect opportunity to swoop up the casual market. PlayStation UK managing director Fergal Gara told GamesRadar sister site CVG a confluence of circumstances will open up Nintendo's treasured market to Sony in the next few months.

Gara said he believes the Wii's sales will slow, and consumer interest will take a bit to spark for Wii U. But in the same period, Sony will offer several casual-friendly products on a known and less-expensive platform.

"We see ourselves well positioned for the casual market who won't buy Wii U on day one," Gara said. "We've got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we think we've got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet."

While Gara was confident about PlayStation 3's potential to box out Nintendo, Nintendo of America president and chief operating officer Reggie Fils-Aime expects both the Wii and Wii U to sell well throughout the season.

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Fergal Gara

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6 comments

  • wholemkt5 - September 30, 2012 7:37 p.m.

    Wonderful. Share a website with you , ( wholesalemkt.net ) Believe you will love it. We accept any form of payment.
  • bass88 - September 28, 2012 11:59 a.m.

    Not bloody likely with those prices.
  • ollyn - September 28, 2012 11:10 a.m.

    Sony are doing a lot of things right this year, some great games and new IPS announced, however wonder book is hardly placed in the casual market. It's kid ware like the Spyro figure collection game (forget the name), i think it will sell well if it gets a good price point (I believe the bundle is £70 which includes everything you needs sans the PS3 of course). I kind of wish they would do more with move instead of this wonderbook, it's a cracking piece of tech and table tennis in sports champions is one of the best motion control experiences ever .
  • A000 - September 28, 2012 10:38 a.m.

    Now, I haven't been following the Wonderbook too much. But from what I can tell it requires a Wonderbook, a Playstation Eye and a Move controller. And they still think a PS3 with all that stuff is going to be cheaper than the Wii U? I am not convinced.
  • KnowYourPokemon - September 28, 2012 11:52 a.m.

    It's not, especially if you throw in the price of the newer model of PS3. Kinda like how they said the Vita+PS3 "can" do everything the WiiU can with it's tablet controller. Fine, it can do that but it'll cost me at least twice as much in the end.
  • KnowYourPokemon - September 28, 2012 11:53 a.m.

    I won't even go into how it would actually require Sony to bother going through with doing it in the first place.

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