Sega had a good thing going in the early 1990s, as the company was neck-and-neck with Nintendo on consoles with the Genesis/Mega Drive, though its handheld, the Game Gear, couldn’t touch the Game Boy. By 1995 Sega took an interesting gamble by making its presumed successor to the Game Gear a portable Genesis. At the time the Saturn was replacing the Genesis at home, so the shift to handheld would’ve made sense--were it not for all the design flaws.
First off, the Nomad had even worse battery life problems than the Game Gear; six AA batteries were devoured in a few hours, which you wouldn’t expect from the tiny screen. On its own the Nomad was a fairly unsexy brick, and if you wanted play a game, the Genesis cart stuck out about two inches. And it couldn’t even play 32X games, though it would’ve been hilarious to see that add-on sticking out of the Nomad. It all added up to an unappealing handheld, and based on its meager sales, consumers of the day agreed.