4K 120Hz TV Black Friday deals are now behind us, but big screen savings are set to return in 2025. Waiting for the annual sale isn't always the right call, especially if you're itching to upgrade your living room panel ASAP. However, if you're looking for the deepest display discounts, or can't stand the thought of paying full price, waiting it out is beneficial.
UHD screens with a faster refresh rate are becoming more common within the best gaming TV space. That's largely because they're getting cheaper, but it's also because consoles like the PS5 and Xbox Series X make full use of 4K 120Hz panels. While these screens won't suit everyone, they definitely help add an extra layer of responsiveness and immersion to competitive games, which explains why they've grown in popularity over the past few years.
You'll have to wait the best part of a year to take advantage of 4K 120Hz TV Black Friday deals again, but if you're eager, we're here to help you prepare ahead of time. We've got plenty of advice to offer, as well as a look at last year's best prices that will provide an indication of what to expect.
FAQ
When will 4K 120Hz TV Black Friday deals start?
The big day this year came on November 28, 2025. 4K 120Hz TV Black Friday deals started appearing earlier than that date itself and it'll be wise to be on the lookout from early December onwards, as retailers will always try and lengthen their deal periods.
Where will the best 4K 120Hz TV Black Friday deals be?
In terms of keeping track of the sales, one of the best places to track the 4K 120Hz TV Black Friday deals will be right here on this page. In terms of where to look, it'll be the usual suspects - if you fancy having a poke around now, then we've listed the (very) likely top spots below.
US:
Amazon: will be a reliable first port of call for gaming tech
Best Buy: can price match, and will have great stock and variety
Samsung: get one of the best from one of the best direct
Newegg: a strong option in your hunt for a 4K 120Hz 4K TV
Walmart: a big presence online and in bricks and mortar stores
UK:
Amazon: likely to be your best bet throughout the sales period
Samsung: the makers of QD-OLEDs and NeoQLEDs will have great deals
Very: always a strong retailer for gaming-focused tech
Currys: a go-to place for the best and latest in TVs in the UK
Box: allows you to easily filter and browse by HDMI 2.1
4K 120Hz Black Friday TV deals: What do we expect
Let's kick off the discussion with mid-range TV deals, as the majority of you out there will be looking to spend under $1,000. We can do one better than that, as we stumbled across an 55-inch 144Hz Hisense U7K last year for just $479.99 at Best Buy. TCL rose to that challenge by slashing its Q7 display down from $999.99 to $648, which is a fantastic price considering it applied to the 65-inch version.
If you're hellbent on picking up an OLED TV for less, you'll want to keep a close eye on the LG OLED B3. Now that the new B4 is available, the 120Hz screen should drop lower than last year, beating its previous $999.99 Black Friday offer. Those of you willing to spend a bit more should also keep the LG OLED C3 in mind, as it's about time it dropped to an all-new record low.
Of course, those of you who already know they're picking up the LG OLED G4 this year will want to wait. When the time comes, you might be tempted to go for the older OLED G3 model, and if the price is just right, doing so could be a wiser move. That's dependent on whether the stock actually sticks around till December, but if we see any incredible clearance offers, we'll be sure to let you know.
What you will want to be wary of is TV's showing up with a faux 120Hz mode. This can happen when specifically using search bars to find higher refresh rate models, as some panels use tricks to simulate the effect of faster speeds. Each brand will use its own terminology for the feature, with Sony traditionally calling it "Motionflow," but it effectively uses techniques that can come with latency caveats. Simply put, you won't be using a native 120Hz display in these instances, which isn't ideal for gaming.
Some TVs also trade resolution to achieve 120Hz, meaning they step down from 4K to 1080p. This might be a decent option for anyone playing Overwatch 2 on PS5 or Xbox Series X since the game dips to 1440p and scales back up to UHD to hit 120fps. You will absolutely notice a difference in terms of fidelity, but considering these models can come in at under $300, it could be a way to save money.
Should you wait for the 4K 120Hz TV Black Friday deals?
You don't necessarily have to wait right until November if you see a great offer today. Of course, the likelihood is that there will be more chances than at any other point in the year to get a cracking deal during Black Friday.
You will often find retailers and manufacturers going early in November with their deals, spreading them over a longer period of time nowadays, so your time to strike could come early. It's all dependant on whether you are happy to wait until November to save some cash or would prefer to take the plunge now and enjoy the benefits.
Do 4K 120Hz TV prices drop on Black Friday?
Not only do we see almost all TV prices drop during Black Friday (slight exaggeration, but you know what I mean), but we're going to see some of them – like the 4K 120Hz beasts – drop the hardest. These are going to be some of the best price drops going as it's a spec that's rapidly become the norm over the past couple of years, and those most premium TVs that throw in loads of other bells and whistles will drop the hardest.
Is 120Hz needed for PS5?
You don't need an 120Hz TV to play PS5, but pairing the new gen console with a high refresh screen will unlock its potential. In supported games like Overwatch 2, you'll be able to experience faster, more responsive visuals with a high frame rate to boot. However, keep in mind that only selected releases support 120Hz, and many PS5 games reduce resolution to 1440p to boost fps.
Why are 120Hz TVs so expensive?
High refresh screens normally cost substantially more than their 60Hz counterparts, and that's largely because they're more expensive to produce. That's not to say you can't pick up an 120Hz screen for less, but you'll normally end up having to trade away other specs to keep prices low.
Is 60Hz vs 120Hz noticeable?
Most players will notice a difference between 60Hz and 120Hz. Displays with a latter refresh rate update on screen frames twice as fast compared to conventional models, which matters if you're playing games with a higher frame rate. If you're into competitive shooters, this will make all the difference, as your movement will feel more responsive as a result.
Last year's best 4K 120Hz TV Black Friday deals
For more focused looks at the TV deals spectrum, check out our takes on the Black Friday OLED TV deals, and Black Friday QLED TV deals.
For more focused looks at the TV deals spectrum, check out our takes on the Black Friday PS5 TV deals, Black Friday Samsung TV deals, Black Friday OLED TV deals, and Black Friday QLED TV deals.
And for a broader look at the gaming display deals that are on offer this year check out what's available for Black Friday gaming monitors, the Black Friday curved monitor deals, and the Black Friday 4K monitor deals.
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