Amazon Prime Day Kindle deals will officially make their return on July 8 this year, with the retailer announcing all four (yes four!) of its Prime Day dates for 2025 this week. This year's sale will run up to July 11, for a whole week of savings that will likely hit the brand's own ereaders hard. I see Prime Day Kindle deals stealing the show year after year, so if you're in the market for an upgrade (or to trim down your vacation packing) it's time to get prepped.
This is one of the best times throughout the year to buy yourself a Kindle. The regular Kindle doesn't exactly break the bank with an MSRP of $99.99, but a discount here and there goes a long way, especially if you're attracted to one of the higher-end models that do demand a higher price. Speaking of those high-end models, the Kindle Colorsoft only launched last October, so it's heading into its first-ever Prime Day sale. Does that mean we should expect a first discount? Who knows, but I'll be watching like a hawk to see if its price budges.
I'll be keeping this page updated as we move closer to July. For now, I've updated this page to include everything you'll need to know about upcoming Kindle discounts, as well as the competitors you should also consider. If you keep scrolling, you can also find a list of the best Kindle alternatives you might want to consider instead. Hopefully, these should give you the information you need before deals start appearing.
Today's best Kindle deals ahead of Prime Day
- All Kindles: View the full range
- Kindle Paperwhite Essentials Bundle: $264 right now
- Kindle 2022 (used): $79.99 at Amazon
- Kindle Colorsoft: Most Advanced Kindle for $279.99
- Cases: Starting from $9
- Kindle Unlimited: Thousands of books for a monthly fee
- E-Books: Limited-time deals up to 65% off
UK
- All Kindle deals: The whole Kindle range
- Kindle (2022): £94 ahead of Prime Day
- Kindle Scribe Essentials Bundle: £63 cheaper right now
- Essentials Bundles: Get a case and charger included
- All Kindle book deals: Kindle editions from just £0.99
- Kindle cases: From as low as £8 at Amazon
- Kindle Accessories: Charging cables, power adapters, and more
- Kindle Unlimited: Like Netflix but for books and audiobooks
Prime Day Kindle deals: FAQ
When will Prime Day Kindle deals start?
Amazon has announced that Amazon Prime Day Kindle deals will start on July 8 in 2025, running all the way through to July 11. That's a much longer sale than in previous years.
Do you need a Prime membership for Prime Day Kindle deals?
Although a lot of Prime Day deals don't turn out to be Prime exclusive, any deals on Amazon Products like Fire TVs or Kindles are usually locked behind a Prime subscription paywall. Having said that, take a look at the trial below to try and skirt around paying for it.
What to expect from Prime Day Kindle deals 2025?
For the last few Prime Day events now, I've seen the full suite of Kindles go on offer, although one or two models usually get a standout discount that starts a week or so before the official start of the event. These early bird offers are well worth keeping up with, particularly if you have one model of Kindle in mind; you could be in with a chance of getting in before the crowds.
Over the last few years, Amazon has launched a large range of Kindles that cater to different styles of readers. There are multiple models - from the standard Kindle, to the Paperwhite model, to Kids options, to the pricey Oasis and Scribe – but the good news is that they all saw various discounts during past Prime Day and "big deal days" events.
The regular 2022 Kindle has been out for a while now, and it tends to see the same kinds of discounts every time there's a Prime-exclusive sale. A 15% discount is what we see most often, bringing it down to $10 higher than its lowest-ever price of $74.99. This isn't a bad deal for what is likely the most popular Kindle device, but we cross our fingers for an even lower price of $69.99. Unfortunately, back in October's sale, we didn't see the regular Kindle go on offer. Let's all pray to Papa Bezos that this July delivers the goods.
Perhaps the most impressive discount we saw in July's Prime Day sales last year was the Kindle Scribe, which dropped to an impressive low of $254.99. This was especially tempting for folks who wanted a digital notebook as well as an e-reader. It was also one of the first official Prime Day exclusive deals we spotted on the entire digital store, which goes to show how much of a spotlight Kindles get in these sales.
One thing to look out for is the Kindle daily deals since these get you pretty ridiculous prices on the E-reader books you have access to on Kindle devices. If you want to pick up some cheap books (for under a dollar) from some of the top authors out there, you can make use of Prime Day Kindle deals too.
Of course, there are plenty of Kindle accessories out there, and if you find the official Amazon ones a bit too pricey, there's no reason to give up your search. We found loads of third-party cases with some classy designs on offer in July. Whatever we find when the unconfirmed October event starts, we'll update this page.
Until then, take a look down below at some desired/expected prices for each Kindle model. While some of these are accurate to what we saw in previous sales, others are a more general ballpark figure we're hoping for.
Watchlist:
Will the Kindle Colorsoft get discounted on Prime Day?
Since the Colorsoft is the latest and most advanced model of Kindle, I don't blame you if you've been waiting around for Prime Day in the hopes of a discount. Since it only launched last October, it might be hard to expect a price slash. That said, this is the first proper Prime Day since it arrived on the shelves, so that could give you reason to be a little more optimistic.
Of course, a color display is a pretty flashy selling point, and if Kindle wants to take the fight directly to Kobo and reMarkable, it might want to make the Colorsoft a more affordable option. We saw the Kindle Scribe get some great discounts last year as the flagship Kindle device, so maybe we could see that for the Colorsoft this year.
What about the competition?
Kindles aren't the only E-reader tablets out there, and alternatives could offer you a better experience, depending on what you're looking for. Particularly if you're interested in the Kindle Scribe, the reMarkable is a solid option. There are some great alternatives to regular E-readers too, and they might save you some money.
For something a little more premium, we'd recommend staying abreast of all the latest Prime Day iPad deals updates as well. Or, we're also rounding up this year's Prime Day laptop deals and Prime Day TV deals as well.
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