1. Today's best deals
2. What to expect
3. FAQs
Amazon has confirmed that its October Big Deal Day event is returning, and that means that a second batch of Prime Day Kindle deals will be with us in a few short weeks. July's Prime Day sale didn't actually bring us the best offers we hoped for, so let's all cross our fingers and hope that the full sweep of E-readers gets price cuts this October.
I've been covering Kindle deals during Prime Day for years now, and since these highly coveted digital libraries barely ever go on offer, I'm always excited to seek out the best prices. Annoyingly, Kindles are Amazon born and bred, which means they aren't really available anywhere else, so the competing retailers are only options for you for competitior devices, not price checking. Nonetheless, there are a lot of great E-readers out there, and before the discounts arrive, I'm here to help you find the right one for you.
I'll be keeping this page updated as we get closer to the big day (October 7). Until then, you can scroll down to find out what I expect for October's Prime Day Kindle deals, you can find answers to finer detail questions, and you can even catch a list of deals I've put on ice since July and brought out of the freezer for you.
Today's best Kindle deals
- All Kindles: View the full range
- Kindle Paperwhite Essentials Bundle: $196 right now
- Kindle Unlimited: Thousands of books for a monthly fee
- E-Books: Limited-time deals up to 65% off
UK
- All Kindle deals: The whole Kindle range
- Kindle Scribe Essentials Bundle: £63 cheaper right now
- Essentials Bundles: Get a case and charger included
- All Kindle book deals: Kindle editions from just £0.99
- Kindle Unlimited: Like Netflix but for books and audiobooks
What to expect from Prime Day Kindle deals 2025?
Amazon likes to use its homemade devices to frontload its Prime Day sales, which means that you can pretty much always expect a range of Kindles to go on offer during them. I've seen the full suite of Kindles go on offer in previous events, and others, like July's, were a bit leaner. I'd hope that October will bring a larger wad of E-readers down in price since it's going to be a shorter, more intense sale. Although, one or two models usually get a standout discount that starts a week or so before the official start of the event. These early bird offers are well worth keeping up with, particularly if you have one model of Kindle in mind; you could be in with a chance of getting in before the crowds.
Over the last few years, Amazon has launched a large range of Kindles that cater to different styles of readers. There are multiple models - from the standard Kindle, to the Paperwhite model, to Kids options, to the pricey Oasis and Scribe – but the good news is that they all saw various discounts during past Prime Day and "big deal days" events.
The regular 2022 Kindle has been out for a while now, and it tends to see the same kinds of discounts every time there's a Prime-exclusive sale. A 15% discount is what we see most often, bringing it down to $10 higher than its lowest-ever price of $74.99. This isn't a bad deal for what is likely the most popular Kindle device, but we cross our fingers for an even lower price of $69.99. Unfortunately, back in October's sale last year, we didn't see the regular Kindle go on offer. Let's all pray to Papa Bezos that this October's event delivers the goods.
Perhaps the most impressive discount we saw in July's Prime Day sales this year was the Kindle Scribe, which dropped to an impressive low of $254.99. This was especially tempting for folks who wanted a digital notebook as well as an e-reader. It was also one of the first official Prime Day exclusive deals we spotted on the entire digital store, which goes to show how much of a spotlight Kindles get in these sales.
One thing to look out for is the Kindle daily deals, since these get you pretty ridiculous prices on the E-reader books you have access to on Kindle devices. If you want to pick up some cheap books (for under a dollar) from some of the top authors out there, you can make use of Prime Day Kindle deals too.
Of course, there are plenty of Kindle accessories out there, and if you find the official Amazon ones a bit too pricey, there's no reason to give up your search. We found loads of third-party cases with some classy designs on offer in July. Whatever we find when the unconfirmed October event starts, we'll update this page.
Until then, take a look down below at some desired/expected prices for each Kindle model. While some of these are accurate to what we saw in previous sales, others are a more general ballpark figure we're hoping for.
Watchlist:
Will the Kindle Colorsoft get discounted on Prime Day?
Since the Colorsoft is the latest and most advanced model of Kindle, I don't blame you if you've been waiting around for Prime Day in the hopes of a discount. Since it only launched last October, it might be on the list for a celebratory birthday price cut. It actually got a small discount in terms of its essentials and signature bundles in July, which gives me hope that Amazon is going to use it as a flagship deal for October's Prime Day in 2025.
Of course, a color display is a pretty flashy selling point, and if Kindle wants to take the fight directly to Kobo and reMarkable, it might want to make the Colorsoft a more affordable option. We saw the Kindle Scribe get some great discounts last year as the flagship Kindle device, so maybe we could see that for the Colorsoft this year.
What about the competition?
Kindles aren't the only E-reader tablets out there, and alternatives could offer you a better experience, depending on what you're looking for. Particularly if you're interested in the Kindle Scribe, the reMarkable is a solid option. There are some great alternatives to regular E-readers too, and they might save you some money.
Prime Day Kindle deals: FAQ
When will October's Prime Day Kindle deals begin?
Now that the Amazon Prime Day deals are live as of October 7, the offers will continue to run until October 8, 2025 at 12am local time. I'd be tuned into our coverage for a few days leading up to the event, however, as some models might go on offer as early birds around then.
Do you need a Prime membership for Prime Day Kindle deals?
Although a lot of Prime Day deals don't turn out to be Prime exclusive, any deals on Amazon Products like Fire TVs or Kindles are usually locked behind a Prime subscription paywall. Having said that, take a look at the trial below to try and skirt around paying for it.
July's best Prime Day Kindle deals
If you still don't know what to expect from October's Big Deal Days Kindle discounts, thie list below might be of use. These are all of the best offers I found during July's Prime Day Kindle sales, which I put into the freezer at the end of July and saved for you to read now. These are preserved perfectly, ready for you to use to help budget for a few weeks' time.
For something a little more premium, we'd recommend staying abreast of all the latest Prime Day iPad deals updates as well. Or, we're also rounding up this year's Prime Day laptop deals and Prime Day TV deals as well.
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