American McGee says they were "emotionally quite destroyed" by EA canceling Alice Asylum, and now they can't touch the IP "for the rest of [their] life

Alice: Madness Returns
(Image credit: EA)

American McGee, the lead creator behind EA's Alice game series, has asked fans to "move on" after a proposal for a sequel was turned down by the publisher earlier this year.

In a YouTube video titled "Asylum: Final Word," McGee reveals that he felt "emotionally quite destroyed" after EA turned down the team's proposal for a third Alice game, which would've been Alice Asylum. 

In April 2023, McGee posted to Patreon, explaining that after presenting the team at EA with a design bible full of story bits, artwork, concepts, and more, the publisher declined the proposal - meaning we wouldn't be seeing a third Alice game. 

"[EA] have ultimately decided to pass on the project based on an internal analysis of the IP, market conditions, and details of the production proposal," the Patreon post read. "On the question of licensing, they replied that 'Alice' is an important part of EA’s overall game catalog, and selling or licensing it isn’t something they’re prepared to do right now."

In McGee's new video, the developer added: "I  was emotionally quite destroyed by the fact that our proposal was rejected. Not only because we had invested so much into it as a community, and as creators,  but also because I felt quite strongly that it presented a vision for something that was not only achievable but would have been quite beautiful if we had been allowed to pursue it." 

Understandably, a lot of Alice fans were disappointed by the Asylum news, which resulted in several people giving the developer suggestions as to how to get a new project off the ground - including developing a spiritual sequel or that McGee create a new game based on Lewis Carroll's Alice in Wonderland story as it's in the public domain. 

Unfortunately, McGee says "the Alice rights are kind of complicated but it all boils down to I, American McGee, have no control over ownership in or ability to do things similar to or derivative of Alice and Wonderland or anything like it for the rest of my life."

"At the end of it all," McGee continues in the video, "the owners of the IP, Electronic Arts, made clear that they have no desire to see the Alice franchise continued by me or anyone else." The developer urges fans to "please just move on" and send any future questions, thoughts, or complaints to EA instead, as it's completely out of their control now. 

As sad as this is, the good news is that Alice isn't completely over as American McGee's Alice is getting a surprise TV adaptation

TOPICS
Hope Bellingham
News Writer

After studying Film Studies and Creative Writing at university, I was lucky enough to land a job as an intern at Player Two PR where I helped to release a number of indie titles. I then got even luckier when I became a Trainee News Writer at GamesRadar+ before being promoted to a fully-fledged News Writer after a year and a half of training.  My expertise lies in Animal Crossing: New Horizons, cozy indies, and The Last of Us, but especially in the Kingdom Hearts series. I'm also known to write about the odd Korean drama for the Entertainment team every now and then.  

Read more
Concept art shows American McGee's Alice flying through the air.
I want to call this incredible action game with a harrowing story, bloodthirsty combat, and a psychedelic fantasy world my favorite game – but it doesn’t actually exist
Dragon Age: The Veilguard
Baldur's Gate 3 dev slams EA's BioWare layoffs as "a short-term cost-saving measure" that "doesn't solve a long-term problem"
A Titan readies for combat in an animated trailer for Apex Legends Season 19
Yet another Respawn shooter has reportedly been canceled, following the studio's Star Wars FPS and rumored Titanfall Legends game to the grave
Mass Effect
"EA gives you enough rope to hang yourself": BioWare co-founder says working for a big game company just ain't it, even if "it was actually a pretty successful run" for Mass Effect
Black Panther, Doctor Strange, Iron Man and the Hulk in the upcoming PS5 game, Marvel Rivals.
Marvel Rivals CEO won't hesitate to pull the plug on more games and studios: "Support for a project may be increased or withdrawn entirely"
Earthblade
Celeste developer abruptly cancels new game after 5 years of development after founding member departs over copyright "fracture"
Latest in Horror
phase zero key art showing zombies in a hallway
Former Witcher 3 and Dying Light devs reveal their Resident Evil homage, complete with PS1-style fixed cameras
First-person screenshot from ASYLUM, showing the protagonist's hand holding up a notebook while walking through a dark corridor.
After 15 years and a $120,000 Kickstarter push, this cult horror dev has finally released a successor to their 2006 breakout game
Silent Hill 2
Famed Silent Hill artist Masahiro Ito, creator of Pyramid Head, says scrapped concepts of freaky creatures "still exist in my mind" and "their children may be" used in future titles
A player carrying a potion in horror game REPO.
REPO Strength explained and how to upgrade it
A room in horror game REPO.
How to play REPO
I Have No Mouth, and I Must Scream
For 30 years, PC gamers have been keeping this cult classic horror game based on a 58-year-old short story to themselves, but next week it's finally coming to consoles
Latest in News
Adolescence
After it landed 99% on Rotten Tomatoes, Hideo Kojima has also given his verdict on everyone's new Netflix obsession Adolescence
Palworld screenshot showing a green dinosaur-like creature with a red mushroom cap atop its head sitting in a wooden hot tub
Palworld isn't coming to the Switch as the open-world survival hit is a "beefy game," but Pocketpair says Switch 2 is "100% worth considering"
Bayonetta 3 screenshot showing bayonetta looking at a gun
As Assassin's Creed Shadows passes 2 million players, Devil May Cry creator Hideki Kamiya reveals "I felt bad that it was being criticized so much"
Bloodborne
It's Bloodborne's 10th anniversary, and FromSoftware is celebrating with an Elden Ring patch that "does not contain any game related changes"
Gleemax legendary artifact Magic card
Fans react to Sigil shutdown with a callback to Gleemax: the Myspace for gamers that never came to be
Four Helldivers lined up on base ship
A year after Malevelon Creek became Helldivers 2's fiercest battleground, it looks like the Automatons are coming back for more