Daniel Bettridge
Latest articles by Daniel Bettridge
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How The Blair Witch Project Changed Movie Marketing Forever
By Daniel Bettridge published
15 years on, we revisit the horror classic
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Opinion: Are we at risk of blockbuster burnout?
By Daniel Bettridge published
Is the summer drowning in CGI?
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Opinion: Is this summer's box office bomb-proof?
By Daniel Bettridge published
Is marketing winning out over quality?
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Opinion: Do we put too much importance on trailers?
By Daniel Bettridge published
Pre-teasers, teasers, TV spots, full trailers etc etc
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