Black Friday OLED TV deals 2024: early display discounts now live

Jump straight to the right size

LG OLED G4 with Spyro the Dragon on screen looking at Black Friday deals badge

(Image credit: Future / Phil Hayton)

1. Quick list
2. 42 - 50 inch
3. 55 - 60 inch
4. 65 - 80 inch

Black Friday OLED TV deals are now live, as Amazon, Best Buy, Walmart, and various other retailers have kicked things off early. That's great news for both me and you, as it means I'll be able to point you toward excellent high-spec panel price cuts right now. If you're itching to pair your PS5 with a speedy screen or just need something gorgeous to binge TV shows on, I've got you covered.

We've still got a week to go until Black Friday TV deals officially commence, but that isn't stopping the best gaming TV options from dropping to record lows. So far, strong contenders like the LG OLED B4 have taken the lead with massive "Doorbuster" discounts at Best Buy, as you can grab a 48-inch model for just $599. That's pretty bananas considering you'll normally pay closer to a grand for an OLED screen, and there are plenty of similar cuts across the size spectrum.

Naturally, the bigger the TV is, the chonkier its MSRP, and it's well worth considering how big you actually need when hunting for discounts. That's exactly why I've split my deal highlights up by size, as it'll allow you to pick a price band and work from there. So, without further delay, let's dive into the best Black Friday OLED TV deals available now.

Today's best Black Friday TV deals

UK:

Black Friday OLED TV deals: 42 - 50 inch

LG OLED C4 42-inch | $996.99$896.99 at AmazonSave $100 -

LG OLED C4 42-inch | $996.99 $896.99 at Amazon
Save $100 -
If you've only got a small space to work with, this 42-inch C4 can provide high specs for $100 less than usual. This is the model's lowest-ever price, and while Black Friday could make it even cheaper as we draw closer to the official day, it'll likely stay at this price.

Buy it if:
✅ You need a smaller OLED
✅ You planning to use a PS5
✅ You want 144Hz refresh rate

Don't buy it if:
❌ You want far bigger than 42-inch
❌ You're open to using a monitor instead

Price check: Best Buy $899.99 | Walmart $896.99

LG OLED B4 48-inch | $1,499.99$649.99 at Best BuySave $850 -

LG OLED B4 48-inch | $1,499.99 $649.99 at Best Buy
Save $850 - Against all odds, the 48-inch LG OLED B4 just dropped another $50, bringing it to an all new record low price. This is actually one of the best B-series deals that has popped up over the years and we've not even hit Black Friday yet.

Buy it if:
✅ You want fantastic colors
✅ You play shooters on PS5
✅ You're going to get a PS5 Pro

Don't buy it if:
❌ You haven't got a PS5 or Xbox Series X
❌ You want bigger than 48-inch

Price Check: Amazon $996.99 | Walmart $996.99

Samsung S90D 48-inch |$1,597.99$997.99 at AmazonSave $600 -

Samsung S90D 48-inch | $1,597.99 $997.99 at Amazon
Save $600 - Samsung's speedy 144Hz screen leads the smaller scale TV pack right now with over $500. That brings it down to a new record low, breaking through its typical $1,299 price tag. Nice.

Buy it if:

You play FPS games on PC
You're planning on getting a PS5 Pro
You're looking for something smaller

Don't buy it if:

You'd rather go extra large
You’re not fussed about OLED

Price check: Best Buy $1,049.99| Walmart $1,048.99

LG OLED C4 48-inch | $1,599.99 $996.99 at WalmartSave $500 -

LG OLED C4 48-inch | $1,599.99 $996.99 at Walmart
Save $500 - Coming in at the same price as the B4, the higher spec OLED C4 is down to a record low too. If you don't need something massive, this could be a nice way to bag 144Hz LG abilities for under a grand.

Buy it if:

You want faster 144Hz visuals
You’re craving superior contrast
You’ve got a new-gen console or PC

Don't buy it if:

You don’t need fancy specs
You’d prefer something bigger

Price check: Best Buy $999.99 | Amazon $996.99

Samsung S85D 48-inch | $1,697.99$997.99 at AmazonSave $700 -

Samsung S85D 48-inch | $1,697.99 $997.99 at Amazon
Save $700 - Another Samsung that's down to its lowest ever price, and absolutely worthwhile if you're looking for a punchy 4K 120Hz screen. This model has stayed consistently above $1,150 throughout 2024, so seeing it back down at its lowest is pleasing.

Buy it if:

You're looking for great 4K 120Hz abilities
You want an elegant looking screen
You watch lots of movies and want realism

Don't buy it if:

You don't play games at 120Hz
You're not fussed about film enhancing features

Price check: Best Buy (out of stock) | Walmart $997.99

Black Friday OLED TV deals: 55 - 60 inch

LG OLED B4 55-inch| $1,596.99$996.99 at AmazonSave $600 -

LG OLED B4 55-inch| $1,596.99 $996.99 at Amazon
Save $600 - LG's more affordable OLED is down to a new record low, following a Prime Day deal that has turned into a limited time offer. This is likely the same price we'll see come Black Friday, so it might be worth bagging ahead of time.

Buy it if:

You want fantastic OLED visuals
You’re looking for a 2024 TV
You care about contrast and colors

Don't buy it if:

You'd rather invest in the C4
You’re looking for bigger than 55-inch

Price check: Best Buy: $999.99 | Walmart: $996.99

Samsung S85D 55-inch | $1,697.99$997.99 at AmazonSave $700 -

Samsung S85D 55-inch | $1,697.99 $997.99 at Amazon
Save $700 - This is a pretty massive saving on Samsung's 120Hz OLED TV, one that hits a tasty record low. Considering we're talking about the 55-inch model, it's impressive to see it under $1.000, and it normally sits around $300 higher.

Buy it if:

You play shooters on console
You want great 4K upscaling
You're looking to spend under $1,000

Don't buy it if:

You want bigger than 55-inches
You need faster than 120Hz

Price check: Best Buy (out of stock) | Walmart $998.99

Samsung S90C 55-inch | $1,497.99$1,199 at AmazonSave $248.99 -

Samsung S90C 55-inch | $1,497.99 $1,199 at Amazon
Save $248.99 - Specifically looking for an 120Hz screen for PS5? The S90C might be the one to watch, particularly since it's sitting at its lowest price. There's room for argument in regards to going for a bigger model by a fierce rival, but hey, this one's for those of you who really want a Samsung.

Buy it if:

You've got a PS5/Xbox Series X
You play lots of shooters
You mostly game on console

Don't buy it if:

You want to use a high end PC
You’re looking for slightly bigger

Price check: Best Buy (out of stock) | Walmart $1,249.99

Samsung S90C 65-inch | $1,997.99$999.96 at AmazonSave $998.03 -

Samsung S90C 65-inch | $1,997.99 $999.96 at Amazon
Save $998.03 - I have no idea why, but the 65-inch S90C is currently cheaper than the 55-inch as it's now under $1,000. It's only ever managed to drop to around $1,200 in the past, so this offer is worth jumping on fast if you have the space.

Buy it if:

You want a larger screen
You've got a PS5 or Xbox Series X
You want vibrant visuals

Don't buy it if:

You'd rather invest in 144Hz
You need something smaller

Price check: Best Buy (out of stock) | Walmart $1,249.99

Sony Bravia 8 55-inch | $1,799.99$1,398 at AmazonSave $401.99 -

Sony Bravia 8 55-inch | $1,799.99 $1,398 at Amazon
Save $401.99 - Sony's take on OLED has over $400 off ahead of Black Friday, and the offer brings it down to a new record low. This absolutely feels like a big sale discount, so we won't judge you if you grab it early.

Buy it if:

You want Bravia-powered OLED visuals
You've got a PS5
You want a decent sized OLED

Don't buy it if:

You want even bigger
You’d rather opt for cheaper

Price check: Best Buy: $1,399.99 | Walmart: $1,498.99

Black Friday OLED TV deals: 65 - 80 inch

LG OLED C3 65-inch | $1,596.99$1,296.99 at AmazonSave $300 -

LG OLED C3 65-inch | $1,596.99 $1,296.99 at Amazon
Save $300 - This is the lowest price we've spotted for the C3, and the 65-inch model is specifically down to a price worth jumping on. If stock lasts until Black Friday, we might be in for a slightly lower price tag, but this offer smells like what you'd find in the November sale.

Buy it if:

You want top-tier OLED performance
You've got a PS5 or Xbox Series X
Contrast and colors are a priority

Don't buy it if:

You'd rather have the new C4
You need faster than 120Hz

Price check: Best Buy: $1,399.99 | Walmart: $1,396.99

LG OLED B4 65-inch| $1,496.99$1,196.99 at AmazonSave $200 -

LG OLED B4 65-inch| $1,496.99 $1,196.99 at Amazon
Save $200 - I'm spotting a trend here, are you? Just like the C4, its slightly lower spec 65-inch B4 sibling is also at its lowest-ever price. $1,500 was the going rate prior to October, and this will likely be the price you get during Black Friday

Buy it if:

You want fantastic OLED visuals
You’re looking for a 2024 TV
You care about contrast and colors

Don't buy it if:

You'd rather invest in the C4
You’re looking for bigger than 55-inch

Price check: Best Buy: $1,299.99 | Walmart: $1,296.99

LG OLED C4 65-inch | $2,699.99 $1,496.99 at AmazonSave $200 -

LG OLED C4 65-inch | $2,699.99 $1,496.99 at Amazon
Save $200 - It's the 65-inch whoppers turn to drop to a new record low, and it's an excellent price for a screen this size that only arrived in 2024. Before July, this display stuck firmly to above $2,000, meaning we're in excellent lowest ever price territory.

Buy it if:

You want faster 144Hz visuals
You’re craving superior contrast
You’ve got a new-gen console or PC

Don't buy it if:

You don’t need fancy specs
You’d prefer something smaller

Price check: Best Buy $1,499.99 | Walmart $1,496.99

Samsung S90D 77-inch |$2,497.99$2,197.99 at AmazonSave $300 -

Samsung S90D 77-inch | $2,497.99 $2,197.99 at Amazon
Save $300 - Looking for bigger? Fear not, the whopping 77-inch version of the S90D is also down to a new record low price. This is something of a nose dive compared to its $2,600 regular price, and likely the price we'll end up seeing at the end of November.

Buy it if:

You play FPS games on PC
You're planning on getting a PS5 Pro
You're looking for something smaller

Don't buy it if:

You'd rather go extra large
You’re not fussed about OLED

Price check: Best Buy $2,199.99| Walmart $2,627.94

FAQ

LG OLED G4 with Naru from Prey on screen looking towards camera

(Image credit: Future / Phil Hayton)

When will Black Friday OLED TV deals begin?

Black Friday lands on November 29th this year with Cyber Monday set to take place on December 2nd, 2024. We do typically see deals arriving from the start of Thanksgiving week, so it's likely offers will begin popping up from November 25st, 2024.

Where will the best Black Friday OLED TV deals be?

We'll be rounding up all the best Black Friday OLED TV deals right here. However, if you're after some deal hunting yourself, it's worth keeping the following retailers in mind and checking back often – especially on weekends. These are the stores that we scour to find the very best offers, so it's worth beginning your search here.

US:

Amazon:
often has big discounts on the latest models
Best Buy:
regularly price matches with extra free gifts included
Newegg:
best for older and renewed models
Walmart:
often price matches with plenty of stock

UK:

Amazon: regular discounts on Sony, LG, and Philips displays
Argos:
same-day delivery and excellent bundle deals
Appliances Direct:
often has lowest prices but watch for shipping fees
AO:
regular discounts on premium models
Currys:
big savings and bundle deals often available
John Lewis:
frequent savings and excellent warranties
PRC Direct:
best for big price cuts on high-cost models
Very:
often price matches with big savings

Black Friday OLED TV deals: what to expect

TV reviewer Phil Hayton using LG magic remote to navigate OLED G4 home screen

(Image credit: Future / Phil Hayton)

We're expecting unprecedented OLED TV deals in 2024, especially now that new LG models are storming the battlefield. We've already witnessed some incredible offers before now, including $600 off the 65-inch OLED G4 and a Memorial Day offer that brought the C4 from $1,499.99 to $1,296.99. Impressive stuff considering both models have only been around for a few months, and one that could point towards even better G3 and C3 deals.

Sadly, retailers are teasing us right now in regard to the LG OLED G3 and its C3 sibling. For the most part, available models seem to stick with the same price tags, which just so happen to only be a little bit cheaper than their successors. For example, the C3 is currently at Amazon for $1,496.99, whereas you can buy a newer C4 for $1,596.99. The latter is also a record low, and with just $100 of a difference, it makes sense to avoid its older counterpart for now.

If you're hoping to dive into Black Friday in search of an OLED TV under $500, it's probably best to curb your expectations. There is arguably no such thing as a budget OLED screen in 2024, especially if you're looking for larger living room sizes. The best advice I can really offer is to consider something smaller, as Black Friday gaming monitor deals can provide 27-inch screens for much lower.

As for getting the cheapest Black Friday OLED deal, you'll want to keep an eye on models like the LG OLED B4 and Samsung S90D, as these screens are most likely to dip under $1,000. The B4 has actually managed to dip all the way to $699 at Best Buy right now, and considering it normally only manages to go a dollar under a grand, that's mighty impressive.

The B4 specifically is the TV most likely to end up cheapest during Black Friday. Natural caveats include having to go for a smaller version, ideally under 50-inch for the biggest saving, and taking full advantage of any renewed offers. The idea of picking up a refurbished display won't appeal to everyone, but you'll often find but discounts applied to nearly new stock. Plus, retailers like Amazon provide a one-year satisfaction guarantee.

Is there a downside to OLED?

Most of the downsides to OLED TVs relate to their longevity, as the tech comes with screen burn caveats. While most models come with preventative software that reduces the risk of permanent damage when static images are displayed for too long, image retention can still occur over time, particularly if you're using a screen for gaming.

Is it worth getting OLED now?

Picking up an OLED TV fully depends on your budget and preferences. While the tech offers up fantastic colors, contrast, and black levels, models armed with the right panels cost substantially more than their LED counterparts. That said, prices are starting to fall, so you could end up with OLED TV for far less than usual if you hold out for sale events like Black Friday 2024.

How much is an OLED TV on Black Friday?

Even on sale, these panels can be towards the top end. Compared to your average 4K TV or QLED TV, you're spending some serious cash if you're after the best in the business. The cheapest Black Friday OLED TV deals generally come in at around $1,099 / £1,099, with a few headline acts occasionally being reduced to below $1,000 / £1,000 during flash sales. Anytime you see a deal that good, get on it.

We generally see the base LG models at these prices, still offering that premium luxury but without some of the fancier features of the more expensive models. A display with brighter colors and a higher quality picture will usually be around $1,300 - $1,500 over Black Friday. Naturally, the older the model, the cheaper it will be.

How we find the best Black Friday OLED TV deals

To find you the best Black Friday OLED TV deals as soon as they emerge, we use a mix of our own expertise and price comparison software. This way, we're able to swiftly collect every offer available during the big event and assess whether each product is good value for money. That way, you'll be able to pick up a shiny new screen with confidence and ease.

OLED TVs are admittedly a premium panel type, but we always make sure to take budgets of all shapes and sizes into consideration. That means you'll find entry-level, mid-range, and high-end screens with our deals picks, and you won't have to spend thousands to grab a bargain.

Want to learn more about our discount hunting expeditions? Check out our How we find the best Black Friday deals page for more information.


Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.