Black Friday Lego deals may feel as if they're ages away, but it's never too early to start prepping. The GamesRadar+ team learned a lot from last year's offers, so we're rounding up our hard-won expertise her to give you a head-start on savings.
We've been covering Black Friday and Lego for six years now (yes, really), so can say with confidence that the event is worth keeping an eye on. No matter whether you want to build up your own personal collection or secure some gifts ahead of the holiday season, Black Friday Lego deals are your best chance to save some money when doing so.
Keep scrolling to learn how you can grab the best Lego sets for a fraction of their normal price!
What to expect from Black Friday Lego deals 2025
Lego goes weapons free so far as deals are concerned in November, and that means you can save on everything from cheap kits to the most expensive sets. While the former often get discounted, it's the latter you should watch out for. Seeing as they so rarely go on offer, this is the best time to buy something like Lego Rivendell; premium builds tend to hold their price for most of the year, so it's your best chance of getting them for less.
In terms of specifics, I'd keep a close eye on the pricier kits that launched in the first half of 2025 or the final months of last year - we're talking the Twilight kit, Barad-dur, the Mario and Kart display piece, and Fortnite. These haven't enjoyed any major reduction yet, so I suspect Black Friday will be their chance. Seeing as they normally weigh in at several hundred dollars or pounds, that's one hell of an opportunity.
Want a broader overview? No problem. Here's what you need to know:
Black Friday Lego deals FAQ
When will Black Friday Lego deals begin?
This year's Black Friday sale is slated to take place on November 28, 2025. However, the discounts aren't limited to that one day. They always start much earlier than that (up to two weeks), and even though the best offers are limited to Black Friday itself, that's not always the case. They traditionally continue into early December as well, albeit rebranded as Cyber Monday Lego deals.
Just remember, the best offers probably won't last long. I've seen flash sales on high-profile kits such as Rivendell drop unexpectedly on Black Friday and disappear a couple of hours later, so keep those eyes peeled.
Where will the best Black Friday Lego deals be?
While usual suspects like Amazon are sure to go all in on Black Friday Lego deals this year (they always do), there are alternatives worth considering as well. For example, Walmart was the real MVP last year. I'd been monitoring the retailer ahead of, during, and after the sale and it was consistently better than the competition, so keep that in mind as things heat up.
The official Lego site is another worthy candidate. I've seen plenty of generous discounts across its range before, and a very healthy 20% was knocked off many sets in Black Fridays past. Seeing as it features some exclusive items you won't find anywhere else, bearing it in mind this November is a must.
Supermarkets are also a great place to go deals-hunting, and some of their offers are better than anything else you'll see. UK shops in particular get their share of excellent Black Friday Lego deals; Aldi sliced a whopping 60% off the Millennium Falcon a little while back, for instance. Have a look online or in person during the 2025 sales in case we get more hot discounts.
So, TLDR? Keep an eye on the following:
US
- Amazon: Traditionally the best
- Walmart: Surprisingly good
- Lego: Discounts up to 40%
- Zavvi: Solid price-cuts
- Best Buy: Great variety
UK
- Amazon: A great all-rounder
- Lego: Discounts up to 40%
- Zavvi: Great reductions
- Very: Reliable source
- Argos: Excellent for savings
- John Lewis: Good for UCS savings
Does Lego take part in Black Friday?
Although the discounts might not be as wide-ranging as they are at other retailers, the Lego Store does get involved with Black Friday. Indeed, you can save 20% on average and anywhere up to 40% if you're quick. These price cuts include multiple ranges, with everything from the enormous Avengers Hulkbuster to the Atari set going on offer in the past.
What does Black Friday mean for Lego fans?
While Black Friday is better known for its tech discounts, you can get some cracking offers on Lego during the event. In fact, some of the year's best prices are found during this November sales extravaganza.
In a nutshell, that is what Black Friday means for Lego fans - the chance to save record amounts on sets that rarely get a reduction (alongside some that do). We've seen this happen over and over again in years gone by, so 2025 shouldn't be any different. As a case in point, the highly sought-after Rivendell kit dropped to its lowest ever price for a limited time last year, and proved to be the best opportunity to save on the kit we've seen before or since. Now that hotly anticipated newcomers such as the Shire, Twilight, and Mario Kart have joined the range, I'm hoping we'll see a similar occurrence this November.
Do Lego Insiders get special deals?
If you're part of Lego's own Insiders program (basically their free sign-up membership), you will indeed get some exclusive offers. That's why it's a good idea to watch the official Lego store when Black Friday gets going.
Last year's best Black Friday Lego deals
Naturally, Black Friday Lego deals aren't the only worthwhile offers this November. We can also expect some cracking Black Friday board game deals, not to mention D&D Black Friday deals.
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