Best Black Friday OLED TV deals 2025: what to expect later this year
Black Friday OLED TV deals will return this November.

Black Friday OLED TV deals will return in 2025, and I've got a feeling it'll be a great year for premium panel savings. You're always going to pay more for the top displays by LG, Samsung, and Sony that boast the vibrant screen tech, but since there are more models now on the scene at different price points, we should see some excellent savings on even the most expensive options.
Most of the best gaming TV options out there are OLED. That's not to knock mini LED and QLED alternatives, as those certainly have a place at the table. But, if you're looking for enhanced colors and contrast paired with excellent brightness, Organic LED tech is the way to go. Not only will you end up a vivid portal to your favorite PS5 and Xbox Series X worlds, but new screens like the LG OLED G5 can even serve up a 165Hz refresh rate for PC players.
Ahead of Black Friday 2025, I'm already building a picture of what to expect in terms of OLED TV deals. I'm fully expecting LG's 2024 line-up to take a price cut now that the G5 and C5 have entered the ring, but there should be also plenty of other offers that'll help you upgrade to the perfect panel.
FAQ
When is Black Friday 2025?
Black Friday 2025 will kick off November 28 this year, but you'll also be able to grab early deals and discounts in the weeks before the big weekend event. You'll also have a last chance to snag some savings during Cyber Monday, as that will close out the sale season on December 1.
Where will the best Black Friday OLED TV deals be?
We'll be rounding up all the best Black Friday OLED TV deals right here. However, if you're after some deal hunting yourself, it's worth keeping the following retailers in mind and checking back often – especially on weekends. These are the stores that we scour to find the very best offers, so it's worth beginning your search here.
US:
Amazon: often has big discounts on the latest models
Best Buy: regularly price matches with extra free gifts included
Newegg: best for older and renewed models
Walmart: often price matches with plenty of stock
UK:
Amazon: regular discounts on Sony, LG, and Philips displays
Argos: same-day delivery and excellent bundle deals
Appliances Direct: often has lowest prices but watch for shipping fees
AO: regular discounts on premium models
Currys: big savings and bundle deals often available
John Lewis: frequent savings and excellent warranties
PRC Direct: best for big price cuts on high-cost models
Very: often price matches with big savings
Black Friday OLED TV deals: what to expect
It's arguably too early to predict exact Black Friday OLED TV deals, but with screen makers now releasing new 2025 models, it's safe to say last year's offerings should get cheaper. I'm already seeing some neat savings on flagship favorites like the LG OLED G4, as you can now grab the 55-inch version for $1,796.99 at Amazon. While I know some of you will want to wait for potential G5 discounts, there's no guarantee the top model will drop far from MSRP this year, and last gen version stocks might not last until November.
If you're aiming for a cheaper OLED this year, you'll absolutely want to keep an eye on the LG OLED B4 or the middle ground OLED C4. I'm not seeing any standout record lows yet, but these are normally the models that wait for Black Friday to drop. The B4 specifically should serve as a nice way to grab a screen for under $1,000, especially if you stick with 55-inch and under.
On the Samsung side of things, you're going to want to watch the S90D. It's a 2024 model that reached its lowest during last Black Friday, so I'm sort of expecting this year's event to beat any previously set records. The Sony Bravia 8 is also worth watching out for since it's in the same boat, and it's more likely to get to a sweet spot than its vastly more expensive QD-OLED siblings.
Is there a downside to OLED?
Most of the downsides to OLED TVs relate to their longevity, as the tech comes with screen burn caveats. While most models come with preventative software that reduces the risk of permanent damage when static images are displayed for too long, image retention can still occur over time, particularly if you're using a screen for gaming.
Is it worth getting OLED now?
Picking up an OLED TV fully depends on your budget and preferences. While the tech offers up fantastic colors, contrast, and black levels, models armed with the right panels cost substantially more than their LED counterparts. That said, prices are starting to fall, so you could end up with OLED TV for far less than usual if you hold out for sale events like Black Friday 2025.
How much is an OLED TV on Black Friday?
Even on sale, these panels can be towards the top end. Compared to your average 4K TV or QLED TV, you're spending some serious cash if you're after the best in the business. The cheapest Black Friday OLED TV deals generally come in at around $1,099 / £1,099, with a few headline acts occasionally being reduced to below $1,000 / £1,000 during flash sales. Anytime you see a deal that good, get on it.
We generally see the base LG models at these prices, still offering that premium luxury but without some of the fancier features of the more expensive models. A display with brighter colors and a higher quality picture will usually be around $1,300 - $1,500 over Black Friday. Naturally, the older the model, the cheaper it will be.
How we find the best Black Friday OLED TV deals
To find you the best Black Friday OLED TV deals as soon as they emerge, we use a mix of our own expertise and price comparison software. This way, we're able to swiftly collect every offer available during the big event and assess whether each product is good value for money. That way, you'll be able to pick up a shiny new screen with confidence and ease.
OLED TVs are admittedly a premium panel type, but we always make sure to take budgets of all shapes and sizes into consideration. That means you'll find entry-level, mid-range, and high-end screens with our deals picks, and you won't have to spend thousands to grab a bargain.
Want to learn more about our discount hunting expeditions? Check out our How we find the best Black Friday deals page for more information.
Last year's best Black Friday deals
Samsung Class OLED 4K S90D 42-inch | $1,397.99 $897.99 at Amazon
Save $500 – If the same space situation applies, but you're more of a Samsung fan, then this is the deal for you. With its Motion Xcelerator technology, it should be of particular interest to those looking to pair it with a games console.
LG OLED B4 48-inch | $1,499.99 $599.99 at Best Buy
Save $900 – Against all odds, the 48-inch LG OLED B4 just dropped another $50, from its previous price of $649.99, bringing it to an all new record low price. This is actually one of the best B-series deals that has popped up over the years and we've not even hit Black Friday yet.
Samsung S85D 48-inch | $1,697.99 $997.99 at Amazon
Save $700 – Another Samsung that's down to its lowest ever price, and absolutely worthwhile if you're looking for a punchy 4K 120Hz screen. This model has stayed consistently above $1,150 throughout 2024, so seeing it back down at its lowest is pleasing.
LG Class 4K UHD OLED B3 55-inch | $1,199.00 $798.00 at Walmart
Save $401 – This is undoubtedly one of the cheapest 55-inchers out there at the moment and it's got great reviews, too, which suggests it's worth grabbing if you're after a medium-sized TV. It's a slightly older model, but still perfect for gamers and movie lovers, alike!
Samsung S90C 55-inch | $2,499 $1,199 at Walmart
Save $1300 – We've seen this model listed at $999.96, which was cheaper even than some of Samsung's smaller models. Now, though, it's at $1,199.00. Throughout the weekend, it may reduce again, but if you're super keen on this particular screen, the saving isn't to be sniffed at.
LG OLED B3 65-inch | $2,396.99 $998.00 at Walmart
Save $1,398.99 – Now available to non-Walmart+ members, this without a doubt one of the cheapest 65-inch TVs you'll find ahead of Black Friday. The discount is massive. Around this event, it normally ends up around $1,200, but since stock is drying up at worth retailers, this could be a last ditch to grab one.
LG OLED C3 65-inch | $1,596.99 $1,196.99 at Amazon
Save $400 – This is the lowest price we've spotted for the C3, and the 65-inch model is specifically down to a price worth jumping on. If stock lasts until Black Friday, we might be in for a slightly lower price tag, but this offer smells like what you'd find in the November sale.
LG OLED C4 65-inch | $1199.99 $999.99 at Best Buy
Save $200 – It's the 65-inch whoppers turn to drop to a price below the record low we spotted at Amazon, and it's an excellent price for a screen this size that only arrived in 2024. Before July, this display stuck firmly to above $2,000, meaning we're in excellent lowest ever price territory.
Samsung S90D 77-inch | $2,497.99 $2,197.99 at Amazon
Save $300 – Looking for bigger? Fear not, the whopping 77-inch version of the S90D is also down to a new record low price. This is something of a nose dive compared to its $2,600 regular price, and likely the price we'll end up seeing at the end of November.
Sony Bravia 83-inch | $4,799.99 at $3,999.99 at Best Buy
Save $800 – Similar to the deal above, if you're looking to add a new centerpiece to your living room (or gaming area), this Sony screen, featuring Google and Amazon assistance, might be the one for you. It's worth noting, though, that the same display is listed for $1 less over at Amazon – and it's not part of a Black Friday deal...
LG OLED B4 83-inch | $4,499.99 $2,499.99 at Best Buy
Save $2,000 – With four HDMI slots, NVIDIA G-Sync, and $2,000 off, this screen might be the perfect pick for a hardcore gamer looking to upgrade their set-up. I mean, it's almost 50% cheaper! (However, it is available $3 cheaper at Walmart – and not part of a Black Friday deal).
LG OLED G2 97-inch | $19,999.99 $14,999.99 at Best Buy
Save $5,000 – We're getting into serious money now with the 97-inch LG Class G2 series, but we'd figured we'd included here if just for a price comparison to the smaller 83-inchers. (Essentially, if you want to go BIG, but don't want to break the bank, you're better off sticking with one of the above). That said, $5,000 off is a lot, on the unlikely chance you've got $15k lying around... But, it is $3 cheaper at Amazon without a Black Friday deal.
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