Best Black Friday OLED TV deals 2025: what to expect later this year

LG OLED G4 with Spyro the Dragon on screen looking at Black Friday deals badge
(Image credit: Future / Phil Hayton)

Black Friday OLED TV deals will return in 2025, and I've got a feeling it'll be a great year for premium panel savings. You're always going to pay more for the top displays by LG, Samsung, and Sony that boast the vibrant screen tech, but since there are more models now on the scene at different price points, we should see some excellent savings on even the most expensive options.

Most of the best gaming TV options out there are OLED. That's not to knock mini LED and QLED alternatives, as those certainly have a place at the table. But, if you're looking for enhanced colors and contrast paired with excellent brightness, Organic LED tech is the way to go. Not only will you end up a vivid portal to your favorite PS5 and Xbox Series X worlds, but new screens like the LG OLED G5 can even serve up a 165Hz refresh rate for PC players.

Ahead of Black Friday 2025, I'm already building a picture of what to expect in terms of OLED TV deals. I'm fully expecting LG's 2024 line-up to take a price cut now that the G5 and C5 have entered the ring, but there should be also plenty of other offers that'll help you upgrade to the perfect panel.

FAQ

LG OLED G4 with Naru from Prey on screen looking towards camera

(Image credit: Future / Phil Hayton)

When is Black Friday 2025?

Black Friday 2025 will kick off November 28 this year, but you'll also be able to grab early deals and discounts in the weeks before the big weekend event. You'll also have a last chance to snag some savings during Cyber Monday, as that will close out the sale season on December 1.

Where will the best Black Friday OLED TV deals be?

We'll be rounding up all the best Black Friday OLED TV deals right here. However, if you're after some deal hunting yourself, it's worth keeping the following retailers in mind and checking back often – especially on weekends. These are the stores that we scour to find the very best offers, so it's worth beginning your search here.

US:

Amazon:
often has big discounts on the latest models
Best Buy:
regularly price matches with extra free gifts included
Newegg:
best for older and renewed models
Walmart:
often price matches with plenty of stock

UK:

Amazon: regular discounts on Sony, LG, and Philips displays
Argos:
same-day delivery and excellent bundle deals
Appliances Direct:
often has lowest prices but watch for shipping fees
AO:
regular discounts on premium models
Currys:
big savings and bundle deals often available
John Lewis:
frequent savings and excellent warranties
PRC Direct:
best for big price cuts on high-cost models
Very:
often price matches with big savings

Black Friday OLED TV deals: what to expect

TV reviewer Phil Hayton using LG magic remote to navigate OLED G4 home screen

(Image credit: Future / Phil Hayton)

It's arguably too early to predict exact Black Friday OLED TV deals, but with screen makers now releasing new 2025 models, it's safe to say last year's offerings should get cheaper. I'm already seeing some neat savings on flagship favorites like the LG OLED G4, as you can now grab the 55-inch version for $1,796.99 at Amazon. While I know some of you will want to wait for potential G5 discounts, there's no guarantee the top model will drop far from MSRP this year, and last gen version stocks might not last until November.

If you're aiming for a cheaper OLED this year, you'll absolutely want to keep an eye on the LG OLED B4 or the middle ground OLED C4. I'm not seeing any standout record lows yet, but these are normally the models that wait for Black Friday to drop. The B4 specifically should serve as a nice way to grab a screen for under $1,000, especially if you stick with 55-inch and under.

On the Samsung side of things, you're going to want to watch the S90D. It's a 2024 model that reached its lowest during last Black Friday, so I'm sort of expecting this year's event to beat any previously set records. The Sony Bravia 8 is also worth watching out for since it's in the same boat, and it's more likely to get to a sweet spot than its vastly more expensive QD-OLED siblings.

Is there a downside to OLED?

Most of the downsides to OLED TVs relate to their longevity, as the tech comes with screen burn caveats. While most models come with preventative software that reduces the risk of permanent damage when static images are displayed for too long, image retention can still occur over time, particularly if you're using a screen for gaming.

Is it worth getting OLED now?

Picking up an OLED TV fully depends on your budget and preferences. While the tech offers up fantastic colors, contrast, and black levels, models armed with the right panels cost substantially more than their LED counterparts. That said, prices are starting to fall, so you could end up with OLED TV for far less than usual if you hold out for sale events like Black Friday 2025.

How much is an OLED TV on Black Friday?

Even on sale, these panels can be towards the top end. Compared to your average 4K TV or QLED TV, you're spending some serious cash if you're after the best in the business. The cheapest Black Friday OLED TV deals generally come in at around $1,099 / £1,099, with a few headline acts occasionally being reduced to below $1,000 / £1,000 during flash sales. Anytime you see a deal that good, get on it.

We generally see the base LG models at these prices, still offering that premium luxury but without some of the fancier features of the more expensive models. A display with brighter colors and a higher quality picture will usually be around $1,300 - $1,500 over Black Friday. Naturally, the older the model, the cheaper it will be.

How we find the best Black Friday OLED TV deals

To find you the best Black Friday OLED TV deals as soon as they emerge, we use a mix of our own expertise and price comparison software. This way, we're able to swiftly collect every offer available during the big event and assess whether each product is good value for money. That way, you'll be able to pick up a shiny new screen with confidence and ease.

OLED TVs are admittedly a premium panel type, but we always make sure to take budgets of all shapes and sizes into consideration. That means you'll find entry-level, mid-range, and high-end screens with our deals picks, and you won't have to spend thousands to grab a bargain.

Want to learn more about our discount hunting expeditions? Check out our How we find the best Black Friday deals page for more information.

Last year's best Black Friday deals

LG OLED C4 42-inch | $946.99 $896.99 at AmazonSave $50

LG OLED C4 42-inch | $946.99 $896.99 at Amazon
Save $50
If you've only got a small space to work with, this 42-inch C4 can provide high specs for $100 less than usual. Walmart previously had this model for $30 cheaper, but this is Amazon's lowest ever price.

Samsung Class OLED 4K S90D 42-inch |$1,397.99$897.99 at AmazonSave $500

Samsung Class OLED 4K S90D 42-inch | $1,397.99 $897.99 at Amazon
Save $500 – If the same space situation applies, but you're more of a Samsung fan, then this is the deal for you. With its Motion Xcelerator technology, it should be of particular interest to those looking to pair it with a games console.

LG OLED B4 48-inch | $1,499.99$599.99 at Best BuySave $900

LG OLED B4 48-inch | $1,499.99 $599.99 at Best Buy
Save $900 Against all odds, the 48-inch LG OLED B4 just dropped another $50, from its previous price of $649.99, bringing it to an all new record low price. This is actually one of the best B-series deals that has popped up over the years and we've not even hit Black Friday yet.

LG OLED C4 48-inch | $1,599.99 $996.99 at WalmartSave $410

LG OLED C4 48-inch | $1,599.99 $996.99 at Walmart
Save $410 If you don't need something massive, this could be a nice way to bag 144Hz LG abilities for under a grand. Walmart did previously have this model for $100 cheaper, though.

Samsung S90D 48-inch |$1,597.99$997.99 at AmazonSave $600

Samsung S90D 48-inch | $1,597.99 $997.99 at Amazon
Save $600 Samsung's speedy 144Hz screen leads the smaller scale TV pack right now with over $500. That brings it down to a new record low, breaking through its typical $1,299 price tag. Nice.

Samsung S85D 48-inch | $1,697.99$997.99 at AmazonSave $700

Samsung S85D 48-inch | $1,697.99 $997.99 at Amazon
Save $700 Another Samsung that's down to its lowest ever price, and absolutely worthwhile if you're looking for a punchy 4K 120Hz screen. This model has stayed consistently above $1,150 throughout 2024, so seeing it back down at its lowest is pleasing.

LG Class 4K UHD OLED B3 55-inch | $1,199.00 $798.00 at WalmartSave $401

LG Class 4K UHD OLED B3 55-inch | $1,199.00 $798.00 at Walmart
Save $401
– This is undoubtedly one of the cheapest 55-inchers out there at the moment and it's got great reviews, too, which suggests it's worth grabbing if you're after a medium-sized TV. It's a slightly older model, but still perfect for gamers and movie lovers, alike!

LG OLED B4 55-inch| $1,596.99$996.99 at AmazonSave $600

LG OLED B4 55-inch| $1,596.99 $996.99 at Amazon
Save $600 LG's more affordable OLED is down to a new record low, following a Prime Day deal that has turned into a limited time offer. This is likely the same price we'll see come Black Friday, so it might be worth bagging ahead of time.

Samsung S85D 55-inch | $1,697.99$997.99 at AmazonSave $700

Samsung S85D 55-inch | $1,697.99 $997.99 at Amazon
Save $700 This is a pretty massive saving on Samsung's 120Hz OLED TV, one that hits a tasty record low. Considering we're talking about the 55-inch model, it's impressive to see it under $1.000, and it normally sits around $300 higher.

Samsung S90C 55-inch | $2,499$1,199 at WalmartSave $1300

Samsung S90C 55-inch | $2,499 $1,199 at Walmart
Save $1300 We've seen this model listed at $999.96, which was cheaper even than some of Samsung's smaller models. Now, though, it's at $1,199.00. Throughout the weekend, it may reduce again, but if you're super keen on this particular screen, the saving isn't to be sniffed at.

Sony Bravia 8 55-inch | $1,799.99$1,398.00 at AmazonSave $401.99

Sony Bravia 8 55-inch | $1,799.99 $1,398.00 at Amazon
Save $401.99 Sony's take on OLED has over $400 off ahead of Black Friday, and the offer brings it down to a new record low. This absolutely feels like a big sale discount, so we won't judge you if you grab it early.

LG OLED B4 65-inch | $1,496.99$996.99 at AmazonSave $500

LG OLED B4 65-inch | $1,496.99 $996.99 at Amazon
Save $500 I'm spotting a trend here, are you? Just like the C4, its slightly lower spec 65-inch B4 sibling is also at its lowest-ever price. $1,500 was the going rate prior to October, and this will likely be the price you get during Black Friday

LG OLED B3 65-inch$2,396.99 $998.00 at WalmartSave $1,398.99

LG OLED B3 65-inch | $2,396.99 $998.00 at Walmart
Save $1,398.99 Now available to non-Walmart+ members, this without a doubt one of the cheapest 65-inch TVs you'll find ahead of Black Friday. The discount is massive. Around this event, it normally ends up around $1,200, but since stock is drying up at worth retailers, this could be a last ditch to grab one.

LG OLED C3 65-inch | $1,596.99$1,196.99 at AmazonSave $400

LG OLED C3 65-inch | $1,596.99 $1,196.99 at Amazon
Save $400 – This is the lowest price we've spotted for the C3, and the 65-inch model is specifically down to a price worth jumping on. If stock lasts until Black Friday, we might be in for a slightly lower price tag, but this offer smells like what you'd find in the November sale.

LG OLED C4 65-inch | $1199.99 $999.99 at Best BuySave $200

LG OLED C4 65-inch | $1199.99 $999.99 at Best Buy
Save $200 It's the 65-inch whoppers turn to drop to a price below the record low we spotted at Amazon, and it's an excellent price for a screen this size that only arrived in 2024. Before July, this display stuck firmly to above $2,000, meaning we're in excellent lowest ever price territory.

Samsung Class S90D 65-inch |$1,697.99$1,348.00 at WalmartSave $349,99

Samsung Class S90D 65-inch | $1,697.99 $1,348.00 at Walmart
Save $349,99
– With its Pantone-validated color, you can expect picture perfect quality from Samsung's S90D model. It's got plenty of other neat features, too, like Motion Xcelerator, 4K AI upscaling, and Dolby Atmos.

Samsung Bravia XR 65-inch |$2,199.99 $1499.99 at Best BuySave $700

Samsung Bravia XR 65-inch | $2,199.99 $1499.99 at Best Buy
Save $700 – This might be the 2023 model, but it's still a great discount on this Samsung Bravia XR OLED.

Samsung S84D 77-inch |$3,299.99$1,599.99 at Best BuySave $1,700

Samsung S84D 77-inch | $3,299.99 $1,599.99 at Best Buy
Save $1,700 With 4K and Pantone display, this is an excellent model if you're looking for a high quality image and good sound.

Samsung S90D 77-inch |$2,497.99$2,197.99 at AmazonSave $300

Samsung S90D 77-inch | $2,497.99 $2,197.99 at Amazon
Save $300 Looking for bigger? Fear not, the whopping 77-inch version of the S90D is also down to a new record low price. This is something of a nose dive compared to its $2,600 regular price, and likely the price we'll end up seeing at the end of November.

LG OLED C4 77-inch | $2,799.98 $2,099.99 at WalmartSave $699.99

LG OLED C4 77-inch | $2,799.98 $2,099.99 at Walmart
Save $699.99 – We previously saw this model at $1,985 at Walmart, but we've never seen it lower than $2,100 on Amazon, so this is still a worthwhile deal to snap up.

LG OLED C4 83-inch | $5,399.99 $3,296.99 at AmazonSave $703

LG OLED C4 83-inch | $5,399.99 $3,296.99 at Amazon
Save $703
If you're in the market for something really big, then this is a great deal to snap up. Amazon's model comes with Alexa built-in, too – and this is the lowest price that we've ever seen at the retailer.

Sony Bravia 83-inch|$4,799.99$3,999.99 at Best BuySave $800

Sony Bravia 83-inch | $4,799.99 at $3,999.99 at Best Buy
Save $800 Similar to the deal above, if you're looking to add a new centerpiece to your living room (or gaming area), this Sony screen, featuring Google and Amazon assistance, might be the one for you. It's worth noting, though, that the same display is listed for $1 less over at Amazon – and it's not part of a Black Friday deal...

LG OLED B4 83-inch |$4,499.99$2,499.99 at Best BuySave $2,000

LG OLED B4 83-inch | $4,499.99 $2,499.99 at Best Buy
Save $2,000
With four HDMI slots, NVIDIA G-Sync, and $2,000 off, this screen might be the perfect pick for a hardcore gamer looking to upgrade their set-up. I mean, it's almost 50% cheaper! (However, it is available $3 cheaper at Walmart – and not part of a Black Friday deal).

LG OLED G4 83-inch |$5,348.99$4,996.99 at AmazonSave $353

LG OLED G4 83-inch | $5,348.99 $4,996.99 at Amazon
Save $353 At 83 inches, we can hardly call this display discreet, but if you're looking for a TV that won't jut out of the wall too far, then the G4 (with its one-wall design and gallery mode) will meet your needs.

Samsung QN83S90DA 83-inch | £3957.00 $3,297.99 at Amazon Save $659.01

Samsung QN83S90DA 83-inch | £3957.00 $3,297.99 at Amazon
Save $659.01 Even when you're dealing with higher price TVs, bagging the lowest price possible is still something everybody strives for. So if you're in the market for a theater-style display, Samsung's 83-incher is worth checking out.

LG OLED G2 97-inch |$19,999.99$14,999.99 at Best BuySave $5,000

LG OLED G2 97-inch | $19,999.99 $14,999.99 at Best Buy
Save $5,000 We're getting into serious money now with the 97-inch LG Class G2 series, but we'd figured we'd included here if just for a price comparison to the smaller 83-inchers. (Essentially, if you want to go BIG, but don't want to break the bank, you're better off sticking with one of the above). That said, $5,000 off is a lot, on the unlikely chance you've got $15k lying around... But, it is $3 cheaper at Amazon without a Black Friday deal.


Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.

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