Black Friday Warhammer deals 2024: The best offers live now

Underworlds: Embergard | $100 $85 at Miniature Market
Save $15 - Seeing as it's only just been announced and isn't even out yet, being able to save a full $15 on the new edition of Underworlds is worth paying attention to. I doubt you'll find it for less elsewhere.

Buy it if:
✅ You're new to Underworlds
✅ You like Stormcast or Skaven

Don't buy it if:
❌ You can't fit a new game into your schedule

Price check:
💲 Amazon | $85
💲 Warhammer | $100

⭐ UK price: £67.50 £53.99 at Magic Madhouse

Age of Sigmar Ultimate Starter Set | $210 $178.50 at Amazon
Save $30 - Considering how this one has only just come out, that kind of price cut is very eye-catching. That seems to be a record low price as well, so you literally can't do better than this offer ahead of 2024's Black Friday sale.

Buy it if:
✅ You're new to AoS
✅ You like Stormcast or Skaven

Don't buy it if:
❌ You aren't bothered about either faction

Price check:
💲 Miniature Market | $178.99
💲 Warhammer | $210

⭐ UK price: £130 £106.99 at Zatu

Warhammer 40K Ultimate Starter Set | $210 $178.50 at Walmart
Save $31.50 - If you want the best possible start to your Warhammer 40,000 journey, this is it. While that's not a record low price, you can't really argue with $30 off the sticker price

Buy it if:
✅ You want to get the new edition
✅ You want either Space Marines or Tyranids

Don't buy it if:
❌ You don't like either faction

Price check:
💲 Miniature Market | OOS
💲 Warhammer | $210

⭐ UK price: £130 £104 at Wayland Games

Kill Team: Hivestorm | $230 $189 at Amazon
Save $39 - This isn't far off the lowest price I've seen for this boxset, and it's still an outrageously good deal on something that's only just come out. It's crammed with stuff as well so is pretty excellent value.

Buy it if:
✅ You want to get the new edition
✅ You're new to Kill Team

Don't buy it if:
❌ You'd rather wait for the core rules separately

Price check:
💲 Miniature Market | OOS
💲 Warhammer | $230

⭐ UK price: £145 £121.99 at Zatu

Kroot Hunting Pack army box | $230 $159.99 at Amazon
Save $70 - It's not listed as a deal, and that isn't the set's lowest ever price but considering how the MSRP is $220, you're saving almost $70 with this discount on the army box.

Buy it if:
✅ You want to start a new army
✅ You want to boost your T'au force

Don't buy it if:
❌ You're new to the game

Price check:
💲 Target | $174.99
💲 Warhammer | OOS

⭐ UK price: Unavailable (OOS)

Darkoath army box | $200 $146.48 at Amazon
Save $50 - This is just a few dollars away from being the Darkoath box's lowest ever price. That's certainly the best deal I've been able to find, anyway, so it's a great start to this year's Black Friday Warhammer deals.

Buy it if:
✅ You want to start a new army
✅ You love Conan etc

Don't buy it if:
❌ You're new to the game

Price check:
💲 Target | $166.99
💲 Warhammer | OOS

⭐ UK price: £125 £100 at Element Games

Warhammer 40K The Ultimate Guide | $45 $33.10 at Walmart
Save $10 - This in-depth explainer on the Warhammer 40,000 universe has been making waves, so it's perfect if you're looking for a lore primer to swot up on over the Holidays. That's its lowest ever price, too.

Buy it if:
✅ You want to learn about the universe
✅ You're new to all this

Don't buy it if:
❌ You're a lore expert

Price check:
💲 Amazon | $33.52
💲 Target | Unavailable

⭐ UK price: £35 £26.69 at Amazon

Space Marine 2 (PS5) | $69.99 $54.95 at Amazon
Save $15 - Looking to take the grimdark to your TV? So far as I can tell, this video game adaptation of the Warhammer universe has never been cheaper than it is here. A cracking way to kick off this year's Black Friday Warhammer deals.

Buy it if:
✅ You want an action game
✅ You're new to all this

Don't buy it if:
❌ You prefer tabletop

Price check:
💲 Walmart | $62.79
💲 Target | Unavailable

⭐ UK price: £59.99 £46.99 at Argos

Space Marine 2 (Xbox Series X) | $69.99 $59.99 at Amazon
Save $10 - If you play on Xbox, you can also save a bunch on the latest Space Marine game. According to price-matching, it's never been available for less.

Buy it if:
✅ You want an action game
✅ You're new to all this

Don't buy it if:
❌ You prefer tabletop

Price check:
💲 Walmart | $59.99
💲 Target | $69.99

⭐ UK price: £59.99 £46.99 at Argos

💰 Don't expect an official sale
Black Friday Warhammer deals are guaranteed... but if we're talking about Games Workshop itself, you may wind up being disappointed - the company doesn't tend to do sales like that in-house. Rather, they more commonly offer bonuses such as the 'Earn as you Spend' promotion for anyone signed up to the GW newsletter.

🏪 Make a beeline for independent retailers
The best place to find actual Black Friday Warhammer deals would be smaller, independent stockists. The likes of Miniature Market in the US or the UK's Magic Madhouse are always discounting GW products, and there's no way in hell they won't be doing the same thing again for this year's sale. I've already seen plenty of reductions on brand-new items, for example, from Hivestorm to Age of Sigmar Stormcast Eternals.

🆕 Most savings will be on new or recent releases
Because the biggest reductions can be found at independent retailers with a smaller capacity, most of the savings to watch out for will be found on items from the past year or so. We're talking boxsets like Hivestorm, those new Blood Angels, the fresh Stormcast Eternals and Skaven, or Underworlds: Embergard.

🎁 Big retailers will focus on starter and boxsets
Approach Amazon, Walmart, and the rest with tempered expectations. While their range isn't as broad (the more mainstream the product is, the more likely you are to find it), you can practically guarantee some money off starter sets for both Age of Sigmar and 40K. These are some of the few items that always to be in stock no matter what, so a reduction is basically guaranteed - it certainly has been over the past several years. Kill Team core boxes also appear here on the regular, so I'd be surprised if they weren't cut in price even just a little.