Captain America's Facebook video teases the end of a beautiful friendship
Captain America and Iron Man's friendship status is on the rocks.
Not to be outdone by Deadpool's ingenious marketing campaign, Marvel have put a hilarious spin on Facebook's #FriendsDay feature to promote Captain America: Civil War. The video starts off with pictures of Steve Rogers' best buds, before getting decidedly more awkward. Check it out below...
#FriendsDay
Posted by Captain America on Thursday, 4 February 2016
While being a funny, timely promo in its own right, the video also underlines the conflict between the two popular heroes, whose clashing beliefs will force the Avengers to pick a side. Will true friendship conquer all, or will they all block each other? Either way, it's a fantastic piece of marketing.
Directed by Joe Russo and Anthony Russo, and starring Chris Evans, Robert Downey, Jr., Scarlett Johansson, Tom Holland, Anthony Mackie and Sebastian Stan, Captain America: Civil War opens in UK cinemas on April 29, 2016 and May 6, 2016 in the US.
Images: Marvel
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Amon is a contributing editor and columnist for Empire magazine, but is also a Film and TV writer for GamesRadar+, Total Film, and others. He has also written for NME, Composer Mag, and more, along with being a film critic for TalkSport. He is also the co-host of the Fade to Black Podcast, and a video mashup creator. Can also do a pretty good Bane impersonation.