Disney Plus is getting its second price increase in 12 months – and even these new features might not soften the blow

Sylvie and Mobius in Loki season 2
(Image credit: Marvel Studios)

Do you want the good news or the bad news first? The good news: Disney Plus is introducing a new feature for those who are feeling nostalgic about the days of cable and traditional television channels.

The bad news? Weeks later, Disney Plus is getting a price increase – for the second time in 12 months.

As per The Hollywood Reporter, Disney Plus’ ad tier and ad-free tier will be $9.99/month and $15.99/month respectively from October 17, a rise of $2 each.

Those on the Hulu plan will see their membership rise to $9.99/month for ad-free plans and $15.99 for ad plans. That’s not all: 'The Disney Bundle' – which packages together Disney and Hulu – gets a $1 rise to $10.99/month. That does, however, represent better value for money for those wanting both packages in one subscription.

It’s not yet known whether Disney Plus’ price increase will roll out in other regions, such as the UK and Europe.

The Wrap reports that ‘continuous playlists’ will be available to subscribers in the US from September 4.

Essentially 24/7 channels themed around certain content, the playlists – that refresh monthly – will include ‘Seasonal Content’, ‘Epic Stories’ (including Star Wars and Marvel), ‘Throwbacks’, and ‘Real Life.’

In a statement, Disney Plus president Alisa Bowen said, "Playlists are the latest example of how we’re providing the best value and experience for our subscribers every time they open Disney+. Whether it’s news, kids’ content, popular genres, hit TV shows or blockbuster films, there will be something for everyone in a lean-back viewing experience based on seasonality and interest."

For more, check out our picks for the best shows on Disney Plus and the best movies on Disney Plus.

Bradley Russell

I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.

Read more
Disney Plus shows, movies, and logos in a grid
Everything you need to know about a Disney Plus price increase
Squid Game season 2
Netflix has announced a price increase for the third time in four years
A TV showing Disney Plus shows and movies, with a sleeping Kirby plush below
Is there a Disney Plus free trial in March 2025?
A TV showing Disney Plus media
Best Disney Plus bundles in March 2025, compared
The Disney Plus logo on a blue background
Disney Plus explained: Shows, fees, and everything else you need to know
Disney Plus colors and characters on a monitor beside a PS5 and controller
Best Disney Plus sign-up deals in March 2025, and how to get the cheapest offers
Latest in Disney Plus
Ben Mendelsohn in Andor season 2
Andor season 2 could be about to turn one of the darkest events in Star Wars even darker
The Death Star in the Andor season 2 trailer
New Andor season 2 trailer is an intense new look at the returning Star Wars show that sees the Rebels discover the Death Star
Mufasa in Mufasa: The Lion King
The 10 best new shows and movies streaming this week on Netflix, Prime Video, Disney Plus and more
Daredevil: Born Again
A new look at Matt Murdock suiting up in Daredevil: Born Again has Marvel fans saying the same thing
John Boyega in Star Wars: The Rise of Skywalker
John Boyega was tired of "doing a lot of falling" in the Star Wars sequels, so asked director J.J. Abrams for a "level of growth" between The Last Jedi and The Rise of Skywalker
Disney Twisted-Wonderland the Animation
After four years, Disney's anime show based on hugely popular gacha game gets a proper trailer
Latest in News
Mobile Suit Gundam SEED Freedom
My Hero Academia and Gundam animator explains the issues behind anime shows getting shorter: "There is a shortage of professional staff in all sections"
Saw X
Billy the Puppet gives Saw fans some hope on the future of the horror franchise by updating his LinkedIn profile to "employed"
Bella Ramsey as Ellie and Pedro Pascal as Joel in The Last of Us
The Last of Us showrunner Craig Mazin praises Bella Ramsey and Pedro Pascal for "spectacular" take on one of Part 2's most iconic scenes in season 2
"I didn’t have a single ally": Tekken 4's negative reception put series boss Katsuhiro Harada under so much stress that he left Namco for a year
Kaitlyn Dever as Abby in The Last of Us
The Last of Us showrunner praises Abby actor's "physically tremendous" performance ahead of season 2: "We just haven't f**ked up in casting"
Quacks: All-In Edition box art
Fellow witchcore weirdos, prepare your cauldrons for a classic potion-making board game refresh with Quacks: All-In Edition