Fall Guys charity contest ends with a $1 million joint donation from Aim Lab, Ninja, Mr Beast, and G2

(Image credit: Aim Lab)

The "Battle of the Brands" Fall Guys charity competition has come to a close with a $1 million joint donation from Aim Lab, G2 Esports, Ninja, and Mr Beast. 

The Fall Guys Twitter confirmed the winning donation today. To get you up to speed, two weeks ago developer Mediatonic challenged the many brands eagerly posting Fall Guys mock-up skins to put their money where their mouth is and bid on donations to the UK charity Special Effect. The biggest donor would be immortalized through an in-game skin, and no matter the outcome, Special Effect would be able to help more people with disabilities play video games and improve their quality of life.  

Because the winning donation was a group effort, Fall Guys is getting multiple branded skins. It's unclear when the branded skins will be released, and whether they'll all arrive at once, but Mediatonic says it will "now sort out the donations while our artists start to collab with the winners on their skins. We will include four costumes as a special thank you to the amazing people that made this possible." 

A week ago, the bidding reached $422,222 with a bid from YouTuber FGTEEV, who followed up with $510,000 just hours before today's winning bid. For the record, it seems that only Aim Lab, G2 Esports, Ninja, and Mr. Beast will be going through with their donations; the rest were seemingly just bids. 

"Your generosity will enable us to continue making gaming dreams come true for people with physical disabilities around the world," Special Effect said in a tweet addressed to the winning donors as well as the many others that bid. 

These branded skins may be introduced when Fall Guys season 2 kicks off this October.

Austin Wood
Senior writer

Austin has been a game journalist for 12 years, having freelanced for the likes of PC Gamer, Eurogamer, IGN, Sports Illustrated, and more while finishing his journalism degree. He's been with GamesRadar+ since 2019. They've yet to realize his position is a cover for his career-spanning Destiny column, and he's kept the ruse going with a lot of news and the occasional feature, all while playing as many roguelikes as possible.

Latest in Battle Royale
soldiers dropping in from the sky and looking over verdansk
Warzone's original map is returning next month, but it's still not enough: "We don't just want Verdansk back. We want everything back"
PUBG
A mysterious Steam user has over 13,000 pairs of PUBG pants worth just 3 cents in his inventory, and players can't figure out whether it's hoarding or money laundering
Fortnite Dill Bit Display Cases
Fortnite Dill Bit Display Cases: Where to search them
Sweet Tooth from Twisted Metal
PlayStation's cancelled reboot of its vehicular combat classic was reportedly a battle royale that let you exit the vehicles
Fortnite character Jonesy looks shocked in the story trailer for Season X.
Fortnite is now giving cheaters "second chances" with 1-year bans that allow you to use the battle royale like it's Discord and do absolutely nothing else until you're freed from the void
Fortnite Black Markets
Fortnite Black Markets: Where are they and how to use them
Latest in News
an ai chatbot plays a modded verion of pokemon red and jumps down a ledge to talk to an npc
An AI's mission to 'teach' itself Pokemon Red is going as well as you think - after escaping Cerulean City after tens of hours, it went right on back
Anthony Mackie in Captain America: Brave New World
Brave New World box office crosses milestone for Captain America movies, even though it still might not break even
Diego Luna as Cassian Andor
The first three episodes of the best Star Wars show are now available to watch for free ahead of the Andor season 2 premiere
Mio and Zoe holding a dragon during the trailer for Split Fiction.
Split Fiction blows It Takes Two out of the water by selling 1 million copies in 2 days, becoming Hazelight's fastest selling game ever
Death Stranding 2
Hideo Kojima says he'll "apologize beforehand" for Death Stranding 2 moments with Troy Baker's Higgs which are "so ridiculous" that "you'll probably throw the controller"
a stone giant walks on a field near a cliff
Erenshor, the 'MMORPG' with fake players that's not actually an MMO at all, gets an imminent release date