As Switch 2 approaches, original Xbox designer says console power doesn't matter anymore because content is king, and he "would not have done things the same way" Microsoft has

(Image credit: Rare)

Seamus Blackley, the designer of the original 2001 Xbox console, reckons the raw hardware horsepower of new consoles is no longer relevant in an industry where wins and losses are decided by content more than anything.

Speaking to VideoGamer, Blackley recalls the ways of old, back when consoles were still making sizable technical advances generation over generation, and the idea of a box o' games was still relatively novel. The Xbox was deliberately built to out-muscle Nintendo and Sony competitors as part of Microsoft's strategy of, "'Okay, we’re going to lose money on these to make them super powerful' and take a bet on the games being awesome."

"[Being the most powerful] was also important to get the guys going into the future," Blackley adds. "And then, you know, how they managed that brand and the story going forward is not my f**king fault, and it's not, you know, I would not have done things the same way. I don't know if it would have been more or less successful, but I certainly think that this narrative around being more powerful is not helpful today."

Blackley points to PlayStation's Gran Turismo as an example of the kind of technical leap that you just don't see with consoles anymore. "I had to buy it just because I couldn’t believe what was happening on the screen was happening on the screen, right, and that was compelling and that doesn’t exist anymore," he says. As consoles deliver smaller advancements with each generation, we no longer see "graphics that make you feel that way."

Instead, consoles win people over with games that make good use of their tech to deliver fun experiences, and you don't need the strongest hardware to pull that off. Blackley agrees that you needn't look further than the runaway success of the Nintendo Switch, which was weaker than its competitors even at launch and is now several processor generations behind the PS5 and Xbox Series X.

Based on leaked specs, early reports, and Nintendo's holding pattern, the impending Nintendo Switch 2 will be weaker than the current new-gen consoles as well. I've heard game developers describe the Switch as a PS3.5, and there are fair expectations for Switch 2 to be a PS4.5, and even that is probably on the high end.

Praising the Switch's games and functionality, Blackley says: "I have played through Breath of the Wild maybe three or four times. I’ll just keep playing through it and I can carry it with me. I can have it on a plane [if] I have a long plane flight, or Skyrim on Switch. Skyrim on Switch? I can blow six hours in Skyrim, no problem."

Xbox itself is also focusing on the content war nowadays, partly by pumping everything it possibly can into Game Pass, and most recently committing to bringing yet more of its once-exclusive games to other platforms, including PS5. In this case, Xbox software has basically outgrown Xbox hardware, which has long struggled with market share. So it makes sense for the business to maximize game sales, even if it means losing one traditional way of "trying to move" players "over to Xbox," as Microsoft Gaming boss Phil Spencer put it.

Microsoft veteran and former Blizzard president knows "loyal Xbox gamers are mad" about exclusives launching on PS5 and Nintendo Switch but "that isn't going to change anything."

Austin Wood
Senior writer

Austin has been a game journalist for 12 years, having freelanced for the likes of PC Gamer, Eurogamer, IGN, Sports Illustrated, and more while finishing his journalism degree. He's been with GamesRadar+ since 2019. They've yet to realize his position is a cover for his career-spanning Destiny column, and he's kept the ruse going with a lot of news and the occasional feature, all while playing as many roguelikes as possible.

Read more
Xbox Game Pass showing Avowed, Indiana Jones, Black Ops 6 and more
With Indiana Jones and Forza Horizon 5 ports, Phil Spencer isn't "trying to move" Nintendo Switch and PS5 players "over to Xbox anymore"
The Steam Deck OLED side by side with a Switch 2's controller, separated by an orange line
Is the Switch 2 set up for success in a post-Steam Deck world?
Image of the Tears of the Kingdom Nintendo Switch OLED model resting on top of a OLED Steam Deck with an 8bit Zelda heart plate in the background.
The Nintendo Switch 2 doesn't have to be as powerful as a Steam Deck for me to love it
Indiana Jones and The Great Circle - Indiana peers out from the shadows in stealth
Xbox bringing its exclusives to PS5 has a precedent set by Sega, but "it makes the conversation harder to create the FOMO," says former PlayStation boss
Xbox Series X
I love consoles more than anything but Microsoft has me less excited than ever about the Xbox Series X successor
A screenshot from the reveal trailer for the Nintendo Switch 2, showing the console playing a Mario Kart game.
If the Switch 2's potential matches its aesthetic glow-up, this might be the first time I buy a new console at launch
Latest in Games
First-person screenshot from ASYLUM, showing the protagonist's hand holding up a notebook while walking through a dark corridor.
After 15 years and a $120,000 Kickstarter push, this cult horror dev has finally released a successor to their 2006 breakout game
screenshot from Rogue Light Deck Builder showing a claymation figure sitting behind a desk.
With 97% positive reviews on Steam, Rogue Light Deck Builder is a hilarious $3 parody game that takes its name very literally
Silent Hill f art showing a person covered in plants
Silent Hill f has been pre-emptively banned in Australia, with no reason given for the 'refused classification' rating
Assassin's Creed Shadows review gameplay showing Yasuke overlooking the sea and lush green scenery
Assassin's Creed Shadows has already "surpassed the launches of AC Origins and Odyssey" with 2 million players and counting
FC 25
FC 25 Dreamchasers tracker and full UEFA promo guide
Helldivers 2 screenshot showing someone using a big gun
Helldivers 2 boss says "death and rebirth" is a natural part of the games industry, but it's "unnecessarily brutal" right now "because we don't diversify enough"
Latest in News
First-person screenshot from ASYLUM, showing the protagonist's hand holding up a notebook while walking through a dark corridor.
After 15 years and a $120,000 Kickstarter push, this cult horror dev has finally released a successor to their 2006 breakout game
screenshot from Rogue Light Deck Builder showing a claymation figure sitting behind a desk.
With 97% positive reviews on Steam, Rogue Light Deck Builder is a hilarious $3 parody game that takes its name very literally
Lady Dimitrescu and Austin Abrams
The new Resident Evil movie may have found a lead in a Euphoria star
Leatherface and Glen Powell
Glenn Powell could be taking a swing at a new Texas Chainsaw Massacre
Xenomorph in Alien: Earth
New Alien: Earth clip shows the last of another expendable crew
Adam Scott as Mark S and Britt Lower as Helly R in Severance season 2
There might have been another reason for Mark's decision in the Severance season 2 finale