As development times spiral, Assassin's Creed Shadow lead producer says that 4 years is the perfect amount of time to bring a game from conception to completion

Assassin's Creed Shadows cinematic screenshot
(Image credit: Ubisoft)

Assassin's Creed Shadows may be the longest time Ubisoft has spent on developing a mainline entry for the series - and development times might be ballooning across the industry - but one lead developer says Ubisoft's timing is just about right.

Advancement in technology means going bigger and better is becoming an increasingly lengthy affair, and that throws up issues like cost. Speaking to GamesInudstry.Biz, lead producer Karl Onnée says even so, four years is "the right balance to go from conception to production and get the feedback necessary to adapt."

Onnée explains that you can put more people onto a project to get the game over the finish line quicker, though that'd likely be a mistake as you wouldn't get the time to iterate. Without time to implement feedback from the team and other players, you're less likely to release something of the quality you're shooting for. That, in part, is why Assassin's Creed Shadows has taken longer to put together than 2020's Assassin's Creed Valhalla.

"It's great to work on a game that comes after something with the pedigree of Valhalla," explains Onnée. "But obviously there are great expectations. We always want to go better, which is what we're trying to do with Shadows. We are pushing the limits of what we can do."

The other side of the coin for Ubisoft, though, is authenticity. Japan isn't as familiar with the team as locales closer to home, so the team conducted internal research before working with external consultants and historians and visiting locations where the game takes place.

"We are trying to create a game that is as authentic as possible. It's something we take pride in," Onnée says. "And that is also a very long process. When we build a Japanese house from feudal Japan, it is very different from, say, a French medieval house or an English one. So you have to learn as artists where things go inside a feudal Japanese house… maybe the food doesn't go there. You have to get everything you need to know and learn it. And that process is long."

It's been a long road for Ubisoft, and it hasn't been without the odd bump. The developer recently apologized for promotional material that "caused concern within the Japanese community," saying the launch version of the RPG would represent something different. With the launch set for November 12, there's not long to wait and see.

The Assassin's Creed Shadows debate somehow reached Japanese government ministries, which reportedly reminded everyone that historical fiction isn't really their concern.

Deputy News Editor

Iain joins the GamesRadar team as Deputy News Editor following stints at PCGamesN and PocketGamer.Biz, with some freelance for Kotaku UK, RockPaperShotgun, and VG24/7 thrown in for good measure. When not helping Ali run the news team, he can be found digging into communities for stories – the sillier the better. When he isn’t pillaging the depths of Final Fantasy 14 for a swanky new hat, you’ll find him amassing an army of Pokemon plushies.

Read more
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows forced Ubisoft to "craft the crap" out of its new-style open world, ensuring you won't have Points of Interest every 50 meters
Assassin's Creed Shadows cinematic screenshot
If Assassin's Creed Shadows' delay means lessons have been learned from Star Wars Outlaws, I say: let Ubisoft cook
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows devs "felt there was a stickiness in the parkour," but the delay allowed time for it to be fixed along with improvements to parrying mechanics
Assassin's Creed Shadows screenshot showing Yasuke kneeling and praying while wearing a traditional purple robe
Assassin's Creed Shadows' main story could apparently be between 30 and 60 hours long as dev says it's "comparable to Origins/Odyssey and Valhalla"
Naoe and Yasuke walk in the sunset in a screenshot from Assassin's Creed Shadows
Assassin's Creed Shadows' Japanese setting has been "very, very tricky" because Ubisoft wants to be "respectful" and "avoid telling a culture about their own culture"
The Big Preview: Yasuke and Naoe stand in front of text introducing the GamesRadar big preview
Big Preview: Assassin's Creed Shadows – Exclusive access and hands-on impressions with the huge open world Japan's impressive stealth and combat
Latest in Assassin's Creed
Assassin's Creed Shadows Claws of Awaji expansion Naoe and Yasuke in Awaji forest
Assassin's Creed Shadows roadmap, DLC and future content
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows reverses roles to show off Naoe's combat and Yasuke's stealth, and I'm suddenly sold on playing Yasuke like a clumsy Snake in Metal Gear Solid 3
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows' DLC will take place after the main game's "definite ending" in a "spookier" location, creative director says
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows devs added a Canon Mode removing RPG choices after Odyssey fans "expressed their disappointment" over not having a "definitive" story
Assassin's Creed Odyssey screenshot of Kassandra admiring a blade
Assassin's Creed's Kassandra stole the show in Odyssey, popped up in Valhalla, and she's still "very much alive" during AC Shadows
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows will take upwards of 80 hours for completionists, creative director confirms, and Ubisoft is considering adding New Game+ post launch
Latest in News
Daredevil recap: The Defenders
Marvel fans are discussing which of the Netflix series characters would have survived the Blip
A misty, forested mountainside in Prologue: Go Wayback!
PUBG creator's wilderness survival game actually draws inspiration from an unexpected place - a whole raft of zombie games like DayZ, Project Zomboid, and Left 4 Dead
The Blood of Dawnwalker: A screenshot of the vampire Brencis holding up a crown during the trailer for the upcoming game.
The Witcher 3 devs created a Jekyll & Hyde-style character for their new vampire RPG "because nobody yet has done that"
Charlie Cox as Matt Murdock in Daredevil: Born Again
Daredevil fans are wondering if Born Again season 2 will set up a darker comic book arc for Matt Murdock
Theo James as Hal in Osgood Perkins' The Monkey
It might only be March, but Stephen King adaptation The Monkey is now the highest grossing horror movie of 2025
Balatro screenshot showing an assortment of card packs
Balatro creator initially considered a Steam release in part to help "get a game developer job somewhere," and after 5 million sales I'd say he found one