Ubisoft wants to "return to leadership in the open-world" genre, and its CEO says the company is already "back on track" after some rough years

Assassin's Creed Shadows cinematic screenshot
(Image credit: Ubisoft)

Ubisoft has historically been known for some of the best open-world games - and, depending on who you ask, for running that genre into the ground. Now, with the impending launches of Assassin's Creed Shadows and Star Wars Outlaws, the company aims to get back on top with the style of game it's long been known for.

In its latest financial report, Ubisoft says that its first objective for the coming fiscal year "is to return to leadership in the Open World Adventure segment, which are immersive worlds with a rich lore that deeply engage players. The Open World Adventure market represents €25 billion today, and is expected to grow over the coming years. This market is dynamic, frequently benefiting from technological disruptions and is characterized by high barriers to entry."

The company says it "can rely on big franchises such as Assassin’s Creed, Far Cry, The Division, Ghost Recon and Star Wars" for its open world ambitions, and aims to "attract more players into our universes and reach new audiences, notably thanks to multiplayer and mobile." (Don't forget that the list of upcoming Assassin's Creed games includes projects like Jade and Invictus on top of more traditional AC experiences.)

Today's financial report suggests that the company is optimistic about its future, following last year's promises that Ubisoft was, er, going to make good games again after a "turnaround" led by Assassin's Creed Mirage. Now, CEO Yves Guillemot reckons that transformation is already well underway, saying that "our FY 2024 results confirm that Ubisoft is back on track on its profitable growth trajectory, with record annual and Q4 net bookings, and operating income aligned with our targets."

Ubisoft's other big objective for the year is to "expand our footprint" when it comes to games as a service. "In this segment," the company says, "Ubisoft has notably successfully installed Rainbow Six Siege, which became one of our largest and most profitable games. The objective is to expand our footprint in this dynamic market notably thanks to growing existing experiences as well as the upcoming releases of XDefiant, Rainbow Six Mobile and The Division Resurgence."

These are the best Assassin's Creed games. 

Dustin Bailey
Staff Writer

Dustin Bailey joined the GamesRadar team as a Staff Writer in May 2022, and is currently based in Missouri. He's been covering games (with occasional dalliances in the worlds of anime and pro wrestling) since 2015, first as a freelancer, then as a news writer at PCGamesN for nearly five years. His love for games was sparked somewhere between Metal Gear Solid 2 and Knights of the Old Republic, and these days you can usually find him splitting his entertainment time between retro gaming, the latest big action-adventure title, or a long haul in American Truck Simulator.

Read more
Assassin's Creed Shadows screenshot showing Yasuke kneeling and praying while wearing a traditional purple robe
Ubisoft's revenue is way down, but Assassin's Creed Shadows might save it as preorders track alongside Odyssey's 10 million-copy haul
Assassin's Creed Shadows cinematic screenshot
If Assassin's Creed Shadows' delay means lessons have been learned from Star Wars Outlaws, I say: let Ubisoft cook
Assassin's Creed Shadows screenshot showing female protagonist Naoe
Ubisoft is reportedly laying the groundwork for a new company unit focusing on its most valuable series, including Assassin's Creed
Beyond good and Evil 2
Upcoming Ubisoft games: Every new Ubisoft game in development
Assassin's Creed Shadows
Assassin's Creed Shadows has been the series' best launch since Valhalla, but that was "a perfect storm we may never see again," says Ubisoft
Fujibayashi Naoe looks at her father's hidden blade in Assassin's Creed Shadows as he bestows it to her
Assassin's Creed Shadows looks like the success Ubisoft needed as it tops Steam charts
Latest in Assassin's Creed
Yasuke and Naoe ready to fight on the Assassin's Creed Shadows On The Radar thumbnail
On The Radar: Assassin's Creed Shadows coverage hub
Assassin's Creed Shadows Naoe assassinating target with Tanto skill
Assassin's Creed Shadows' first title update is a hotfix with three lines of patch notes and a download size up to 9GB
Assassin's Creed Shadows Nishinomiya Shrine
All Nishinomiya Shrine locations in Assassin's Creed Shadows
Assassin's Creed Shadows riddles Naoe answers
All Assassin's Creed Shadows riddle answers for NPC encounters
Assassin's Creed Shadows
Assassin's Creed Shadows has been the series' best launch since Valhalla, but that was "a perfect storm we may never see again," says Ubisoft
Assassin's Creed 3 screenshot of Desmond hilding a circular Isu artifact
Assassin's Creed Shadows' modern storyline is kind of non-existent and I couldn't be happier about it
Latest in News
Muse
Daredevil: Born Again midseason trailer teases Matt Murdock’s violent fight with Muse, including a gory scene straight from the comics
Batman looking over the city during Batman: Arkham City, one of the best PS3 games.
The PS2 Batman Begins game was considered such a "disaster" that Christopher Nolan turned down a Dark Knight-inspired game
Assassin's Creed Shadows Naoe assassinating target with Tanto skill
Assassin's Creed Shadows' first title update is a hotfix with three lines of patch notes and a download size up to 9GB
a victory screen showing someone in a day of the dead mask and another who is an old man looking sad
GeoGuessr is coming to Steam and you can go head-to-head to prove you're the best geographer of them all
Vampire The Masquerade Bloodlines 2
Vampire: The Masquerade – Bloodlines 2 "is done," but it's been delayed again to October for "bug fixing, stability, and performance"
Ben Affleck in Air
Ben Affleck isn't in The Odyssey, but he plans to visit the set anyway to watch Christopher Nolan work: "He's one of the greatest filmmaking architects to ever live"