The Legend of Zelda: Ocarina of Time remake is generating a massive amount of buzz, but given the proximity of its November 5 release date to the launch of GTA 6. it's difficult not to compare the games. But according to Tyler Bahl, Activision's chief marketing officer, GTA and Call of Duty: Modern Warfare 4 make up the real one-two punch of 2026.
"Well, no offense to Zelda, but I think these are the two biggest games of the year," Bahl tells The Game Business. There's no denying that GTA 6 is the biggest game of the year, but how do Zelda and Call of Duty compare?
Mat Piscatella of analyst group Circana notes that purchase intent for Modern Warfare 4 is sitting around 15%, meaning that the group figures about 15% of console and PC players in the US intend to pick up the game. For the Ocarina of Time remake, purchase intent is 10.4%, but remember – that's across all PC and console players, and the game is a Switch 2 exclusive.
"On a per potential player rate, the intent on Ocarina is far higher," Piscatella says.
Call of Duty remains a juggernaut, but it's one whose stature has certainly diminished over the years, and new releases don't carry the same weight they once did. Purchase intent on Modern Warfare 4 is down from Black Ops 7 last year, which in turn was considered enough of a disappointment to completely derail Xbox's Game Pass strategy.
So yes, Call of Duty is likely going to be bigger than Zelda. But if Modern Warfare 4 and Ocarina of Time are heavyweight boxers, then GTA 6 is Godzilla – a monster so massive that every other game is an ant by comparison. It doesn't matter if you're a little bigger than the other guy when you're both facing down a literal behemoth.
Even so, Bahl sees GTA 6's launch as a potential positive for Call of Duty. "I think, in a lot of ways, more people coming into the dashboards, more people taking the dust off their Xbox or PlayStation and starting to play again and loading up that experience is going to be more eyeballs for us," he says.
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