Yakuza and living, breathing mascots collide in this adventure that has you battling a "normal sized door", faulty cash registers, and a playful dog

Michi, Pinky, and the rest of the Promise Mascot Agency standing in front of Kaso-Machi in key art for the game
(Image credit: Kaizen Game Works)

For yakuza lieutenant Michi, being exiled by your family matriarch to a backwater town and forced to reinvigorate a failing mascot business would be bad enough. But in Promise Mascot Agency, that town, Kaso-Machi, is home to a yakuza-killing curse, and the mascots aren't people in suits but living, breathing, near-mythological figures. Though the ones that call the dilapidated town home are more than a little odd.

Going hands-on, we join Michi as he links up with Pinky, the titular agency's main mascot and leader. A severed giant little finger, Pinky is a disturbing nod towards yubitsume, the ritual practice of cutting off part of your own finger for atonement, usually associated with yakuza crime fiction. Having fallen on hard times, the agency itself was converted into a love hotel, giving the now-deserted interior a kind of tacky, grimy feel. Our first mission has us driving Michi's prized, battered pickup truck to the corrupt Mayor's office to beg for the restoration of the mascot agency's license to do business. There's a constant, seedy undercurrent in Kaso-Machi.

Making a promise

To-Fu battles it out with a normal sized door in Promise Mascot Agency

(Image credit: Kaizen Game Works)
Key info

Developer: In-house
Publisher: Kaizen Game Works
Platform(s)
: PC, PS5, Xbox Series X, Switch
Release date
: 2025

It's not Kaizen Game Works' first time thrusting players into an oddball community. "Modern indie classic" Paradise Killer was a murder mystery that had you running and jumping through a strange vaporwave house of divinity. In Promise Mascot Agency, Kaso-Machi is bigger, meaning most of the time we're blazing through rural roads watching Pinky wobble in the back of the pickup truck. But it's no less an aesthetic, the visuals trading Paradise Killer's high contrast colors for a film-grain Showa-era style Japanese cinema vibe – just like the yakuza movie classics.

Less like those classic flicks are the bizarre mascots. Like everyone else in Kaso-Machi, they're struggling, down on their luck, and out of work – meaning they're more than willing to hear Michi out with an offer to get back into the game. But, like Pinky, they're more than a little bit off-kilter and unsettling.

To-Fu is an ever-wet piece of the food stuff, thanks to constantly crying, with a little crumbled off corner; Trororo is a yam cat, always upsettingly covered in the sticky stuff, and obsessed with the adult film industry; Kofun is a living tombstone and goth who's obsessed with death and history. The whole town is filled with these strange creatures to meet and strike up a deal with.

Driving through Kaso-Machi in Promise Mascot Agency with Pinky in the back of Michi's pickup truck - nearby are piles of trash

(Image credit: Kaizen Game Works)

And strike up a deal I do. Recruitment involves actually offering contract perks like the percentage they make from mascot jobs, how often their salary is negotiated, and how much time they get off. This affects not just how much money you can make from their mascot laboring, but also how their stats will grow and change as they take on work, and how likely they are to get into trouble while on a job.

What trouble could a mascot get into, you might ask? The answer, from my own experience, is lots. And that's where Michi shines. While jobs can be completed over time by simply waiting, when something goes wrong he'll get a phone call, rushing you to the scene. These incidents play out as slapstick skits that have your mascot getting, for instance, stuck in a "normal sized door" while entering the event they're promoting, a playful dog getting too excitable, or perhaps a gas stove getting supercharged and the mascot having to deal with the fiery fallout.

These mundane hazards are given the RPG battle treatment, with Michi's staff being dealt to him as cards which you can play to have them jump in to assist. Most of them have specialities for dealing with specific situations. José, for example, is the local mechanic, so will deal greater "damage" to engineering issues. Others might be better equipped to deal with social problems, like rowdy crowds. So far, only a couple of hours in, these have all been quite simplistic, but have been fun and quick ways to throw me into the hazards of mascot life.

Trororo runs away from a playful dog in Promise Mascot Agency

(Image credit: Kaizen Game Works)

"The whole town is filled with these strange creatures to meet and strike up a deal with."

Expanding the staff that can assist, like everything else in Promise Mascot Agency, mostly revolves around driving across Kaso-Machi and scooping up collectibles. At this point, this is more straightforward than Paradise Killer's exploration – which may be a relief to some that found its tricky parkour a bit overwhelming. Still, poking around Kaso-Machi has been compelling, especially as I come across new locations and learn a bit more about the history of the town – praying at shrines and recycling trash as I go.

But what's stuck with me the most so far is meeting the people. Each new character, be they human or mascot, has a hook that makes me want to get to know them more. And, importantly, as seedy as Kaso-Machi is, everyone stuck here doesn't just feel like a real person, but a genuine piece of a community. Mr. Mori and his cat Tori, a train guard who stands ever vigilant at the now disused train station; Miss Wambui, an anime fan who came to Japan to teach, and cares for her troubled students deeply; or even Captain Sign, a Power Rangers-like hero with road safety signs strapped to his body.

There's so many people who truly want to make things better, as hard as it is to get by in Kaso-Machi. Michi might have a tough exterior, but his heart's in the right place – and if he can overcome the yakuza-killing curse, he might just be able to bring them all together to build something better, one creepy mascot at a time.


This might only include the captial "Y" series, but here's the best Yakuza games, ranked, if you're looking for some more quirky crime drama.

Oscar Taylor-Kent
Games Editor

Games Editor Oscar Taylor-Kent brings his Official PlayStation Magazine and PLAY knowledge to continue to revel in all things capital 'G' games. A noted PS Vita apologist, he's always got his fingers on many buttons, having also written for Edge, PC Gamer, SFX, Official Xbox Magazine, Kotaku, Waypoint, GamesMaster, PCGamesN, and Xbox, to name a few.

When not knee deep in character action games, he loves to get lost in an epic story across RPGs and visual novels. Recent favourites? Elden Ring: Shadow Of The Erdtree, 1000xResist, and Metaphor: ReFantazio! Rarely focused entirely on the new, the call to return to retro is constant, whether that's a quick evening speed through Sonic 3 & Knuckles or yet another Jakathon through Naughty Dog's PS2 masterpieces.

Read more
Big in 2025 - Like a Dragon: Pirate Yakuza in Hawaii header image showing Goro Majima and ship combat
10 years since last being a full protagonist, Like a Dragon: Pirate Yakuza in Hawaii turns Majima into a swashbuckling Spider-Man
Majima sings karaoke in Like a Dragon: Pirate Yakuza in Hawaii
I spent 15 hours clearing a recycled map I'd already explored and loved every second – Like a Dragon: Pirate Yakuza in Hawaii is a greatest hits album and then some
A character t-posing in to a T
Katamari Damacy creator's next game is all about being normal while stuck t-posing at the same time
Big in 2025: Revenge of the Savage Planet
Revenge of the Savage Planet hopes to follow in the footsteps of Metroid Prime
Wanderstop screenshot showing the main character sitting on a bench next to a jovial man holding a cup of tea next to a Big in 2025 logo
Wanderstop is a cozy management sim about a burned-out warrior who'd much rather be fighting than running a tea shop
Justine battles a gigantic baby doll in Hotel Barcelona, which takes up most of the entire screen's background
Swery65 discusses Hotel Barcelona, his "accidental" collaboration with friend Suda51
Latest in Open World Games
Rise of the Ronin
A year after its PS5 launch, Rise of the Ronin debuts on PC to "Mixed" reviews and performance complaints: "Stuttering on a 4090 is just... no"
Rise of the Ronin's photo mode offers some wonderful shots
On the heels of Rise of the Ronin's PC launch, its director says there's a "significant" amount of Japanese Switch gamers: "I am closely watching how this will change with the release of Switch 2"
Death Stranding 2 kiss
Hideo Kojima says "it was very difficult to direct" Death Stranding 2's big kiss scene, but Norman Reedus thinks "it was niiice" locking lips with Léa Seydoux
Death Stranding 2
Death Stranding 2 packs on a third obvious Metal Gear Solid reference with cover art throwing back to MGS2's bizarre box art featuring Japanese pop superstar Gackt
Former Xbox boss says GTA: San Andreas and its infamously NSFW Hot Coffee minigame "signified a maturing of the industry" and put games "on par with movies and music"
Windstorm: The Legend of Khiimori
This stunning open-world horse game smashed its $65,000 Kickstarter goal straight away, and it's bringing my favorite part of Red Dead Redemption 2 to 13th-century Mongolia
Latest in Features
Key art for Assassin's Creed Rogue Remastered showing Shay Patrick Cormac in a black and red outfit that's a cross between Assassin and Templar armor, with his ship The Morrigan behind him
Assassin's Creed Shadows can wait – I spent 40 hours mopping up the map in the one game in the series everyone skipped
Avowed screenshot showing a corpse-like figure's face with glowing purple mushroom/spore growths
I thought I was going evil in Avowed, but one quest changed everything I thought I knew about morality in this RPG
Yakuza 0
10 years on, Yakuza 0 is still one of the strongest entry points to a franchise ever made
The Witcher 3 screenshot of Geralt
Avowed and Kingdom Come: Deliverance 2 tap into the same thing that makes The Witcher 3 so compelling – and it's something I'm always looking for in RPGs
Marvel Rivals Spider-Man
Spider-Man has become every Marvel Rivals player's worst nightmare
The Iron Mask
The 32 greatest swashbuckler movies ever made