Indie dev thought their puzzle game "would just die out," but "a weird sales curve" and TikTok virality led to "great" success a year after launch

Storyteller screenshot
(Image credit: Annapurna Interactive)

After a bumpy launch period and initially lukewarm reception, one indie puzzler found "great" success through the nebulous power of social media algorithms.

Storyteller is the excellent puzzle game where you essentially need to mix and match comic tiles, settings, and characters on a tea-stained book to build your own stories. You can experiment to make non-canonical and sometimes hilarious remixes of classic stories like Frankenstein or Dracula, but the goal is to meet the brief of the given titles. 

Storyteller first started development in 2009 and then shot its way onto everyone's radar when it won big at 2012's Independent Game Festival, but the game didn't properly come out until March 2023, where it was met with decent but not mind-blowing reviews. 

Solo developer Daniel Benmergui recently tweeted that he thought the game "would just die out," but a "weird sales curve" means the game is now "doing great" more than year after launch. Storyteller currently sits at a 'Very Positive' rating on Steam based on over 5,500 user reviews - the game is also available on the Nintendo Switch and Netflix Games.

While most games fizzle out after their release period, Storyteller seems to have boomed. But why? Benmergui says the game "blew up again before Netflix" and the only thing he did to further promote it was to "make more game" via an update that added new character, levels, challenges, and more.

"TikTok, spontaneously," was the answer, Benmergui says in response to his above tweet. So if you're an aspiring developer, just cross your fingers and hope the almighty algorithms platform an account gushing about your game.

Storyteller is currently 38% off thanks to the Steam Summer Sale.

For more, check out the very best puzzle games to play right now.

Freelance contributor

Kaan freelances for various websites including Rock Paper Shotgun, Eurogamer, and this one, Gamesradar. He particularly enjoys writing about spooky indies, throwback RPGs, and anything that's vaguely silly. Also has an English Literature and Film Studies degree that he'll soon forget.

Read more
Balatro screenshot showing an assortment of card packs
Balatro creator initially considered a Steam release in part to help "get a game developer job somewhere," and after 5 million sales I'd say he found one
Balatro Joker art
Balatro creator was "shocked" at his poker roguelike's high review scores: "I don’t think I would have rated Balatro higher than an 8 and I made the damn thing"
Challenging The Manacle in Balatro, which limits hand size by -1 and playing two Jacks
From "I stopped working on the project entirely" to "we are so back," Balatro creator says the roguelike's development was always about passion and taking breaks was essential
Vampire Survivors screenshot showing a character shooting beams of light at surrounding enemies
Before selling millions of copies, Vampire Survivors creator says he'd "given up on the idea of success," and he's not interested in making something just to be successful
Balatro
Balatro creator started "properly playing the game myself about a week before launch" and had "a pretty emotional moment" where he realized it's "actually fun"
a dude holding a gun cowers against a wall as the shadowsof raptors can be seen coming for him
'No-one wants to play a Match-3 game': Prolific indie dev made his Match-3 Metroidvania to "definitively prove" his publishers wrong
Latest in Puzzle
the last campfire screenshot showing the protagonist talking to a giant frog
Can't wait for the No Man's Sky dev's new game Light No Fire? Well, its latest and much smaller game is $1.49 in the Steam Spring Sale 2025
Stamp PSP
A 16-year-old pitch for a newly discovered first-party PSP game has me mourning the death of PlayStation's Japan Studio all over again
Once Upon a Puppet
The emotional journey behind indie adventure Once Upon a Puppet reinvents puzzle-platforming through a magical, theatrical lens
Key art for Katamari Damacy Rolling LIVE showing the Prince rolling a Katamari as the King of All Cosmos sits at a livestreaming setup.
The first all-new Katamari Damacy game in almost 8 years is trapped in Apple Arcade jail, and I can only hope it follows in Hello Kitty Island Adventure's footsteps to eventually escape
Elsewhere Electric appearing in the Future Games Show Spring Showcase 2025
Elsewhere Electric is a co-op puzzle game with a twist: one player is in VR while the other plays on mobile
Once Upon a Puppet appearing in the Future Games Show Spring Showcase 2025
A magical theatrical journey awaits in Once Upon a Puppet, where strings hold more than puppets
Latest in News
A screenshot from MindsEye showing a character leaning out of a car, shooting another car with a gun.
GTA veteran says the games industry needs to "get smarter" about what people actually want: "There are so many games, and I think we're starting to feel the effects"
Posing with a rifle in the Fallout 76 Ghoul update
Fallout 76's art director "had to fight really hard" so Bethesda would make the MMO's map bigger than Skyrim's
Minecraft movie image of Jack Black as steve
Don't expect Minecraft to go free-to-play anytime soon, as Mojang says "It doesn't really work with the way we built it"
Yasuke looking over the water to a shrine during sunset in Assassin's Creed Shadows
Assassin's Creed Shadows has an entire island stuffed with adorable kittens you need to check out, and it's based on an actual Japanese cat paradise
phase zero key art showing zombies in a hallway
Former Witcher 3 and Dying Light devs reveal their Resident Evil homage, complete with PS1-style fixed cameras
Shadow of Mordor's Nemesis System was only created because WB Games wanted something to combat Batman Arkham Asylum's second-hand sales, exec says