As fans recreate their ugliest Oblivion characters in the RPG's new remaster, Baldur's Gate 3 dev says "there is literally no better marketing campaign than viral funny faces from a Bethesda game"
"What in Talos’ name have you created?!"

The Elder Scrolls 4: Oblivion Remastered had a not-so-surprising shadow drop yesterday, and you've all been keeping alive a long tradition of making the most disgusting characters possible in the character creator. For that, we thank you.
The original Oblivion allows you to make your hero blue, green, many colours in the rainbow, and the remaster is allowing for some similarly absurd antics. This time around, people aren't just going for funny colours, they're making their characters' faces as wild as possible. Honestly, these put some Dark Souls character creations to shame. "What in Talos’ name have you created," replies one person.
The Oblivion remaster uses sliders so that you can tweak and fine-tune all the different facial features, from how much your chin protrudes to how high your cheekbones are. People have managed to make people with faces as round as dinner plates and even one that looks impressively concave. They need to be seen to be believed, so here they are.
Trying the Oblivion remake, character creation is going well, elves are gorgeous now pic.twitter.com/fjw4oqoPBlApril 22, 2025
gaming from r/gaming/comments/1k5bstr/the_character_creation_in_oblivion_remastered_is
Ladies and gentleman, we're back in business from r/oblivion
So about the character creator. from r/oblivion
Baldur's Gate 3 publishing director Michael "Cromwelp" Douse tweets about this phenomenon, writing: "There is literally no better marketing campaign than viral funny faces from a Bethesda game. No matter how much you spend you can't beat the social resonance of silly little faces."
Even without this word-of-mouth marketing, the Oblivion remaster is doing incredibly well. The game shot to the number one most-sold game on Steam within 40 minutes of its launch. That's despite costing $50 and being available on Game Pass at no extra cost.
In the meantime, check out all the upcoming video game release dates of 2025.
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I'm Issy, a freelancer who you'll now occasionally see over here covering news on GamesRadar. I've always had a passion for playing games, but I learned how to write about them while doing my Film and TV degrees at the University of Warwick and contributing to the student paper, The Boar. After university I worked at TheGamer before heading up the news section at Dot Esports. Now you'll find me freelancing for Rolling Stone, NME, Inverse, and many more places. I love all things horror, narrative-driven, and indie, and I mainly play on my PS5. I'm currently clearing my backlog and loving Dishonored 2.
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