After just 1 day, inZOI's hyper-realistic character creator demo on Steam has life sim fans forgetting about The Sims 4: "I'm not looking back"

inZOI Character Studio trailer screenshot showing a young woman with ginger-y hair and a light baseball cap smiling to the side
(Image credit: Krafton)

Ultra-realistic life sim inZOI just got a playable demo of its intricate character creator, and it's already a smash hit among fans - fans who already prefer it to what's on offer in The Sims 4.

As a dedicated Sims stan myself, I've been waiting for a decent competitor to EA's beloved series for years now - and considering events like the recent Life by You cancellation, I made peace with the fact that I might never see one come to fruition. inZOI is proving me wrong, though - the upcoming Sims-like gem from PUBG developer Krafton is well underway, with a brand-new character creator demo available on Steam now.

The Character Studio, inZOI's version of Create-A-Sim, boasts a "Very Positive" rating on Valve's platform - a promising score. Reviews see various comparisons to The Sims 4, with players saying they "can't wait for this to kick Sims off its high horse" and "think Sims is done for." Fans seem to love the character models, textures, and visuals - not all that surprising considering inZOI's use of Unreal Engine 5.

inZOI: Character Studio Official Announcement - YouTube inZOI: Character Studio Official Announcement - YouTube
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A recent Reddit thread highlights a similar sentiment, with the poster writing that "when inZOI finally releases, I'm not looking back." Judging by the comments, it's certainly a popular opinion right now - watch out, EA. "Sims 4 took years to finally be even somewhat decent and it still doesn’t look good to me anymore," reads one. "inZOI is just at its developmental stage and is still more interesting."

Personally, I'm also excited - but I doubt I'll ever give up on my Sims 4 households. There's room enough in my heart for many a life sim (hint, developers). If you're just as obsessed with the genre as I am, you can create "Zois" in the Character Studio until August 26. Krafton has clarified that all creations can carry over to the full game once it launches later this year, too, so go wild with it - I know I'm going to.

While you wait, here are 10 games like The Sims 4 to check out right now.

Anna Koselke
Staff Writer

After spending years with her head in various fantastical realms' clouds, Anna studied English Literature and then Medieval History at the University of Edinburgh, going on to specialize in narrative design and video game journalism as a writer. She has written for various publications since her postgraduate studies, including Dexerto, Fanbyte, GameSpot, IGN, PCGamesN, and more. When she's not frantically trying to form words into coherent sentences, she's probably daydreaming about becoming a fairy druid and befriending every animal or she's spending a thousand (more) hours traversing the Underdark in Baldur's Gate 3. If you spot her away from her PC, you'll always find Anna with a fantasy book, a handheld video game console of some sort, and a Tamagotchi or two on hand.