You’d be forgiven for thinking day-and-date streaming releases were a thing of the past. Not quite. Halloween Ends is bucking that trend and is releasing on Peacock on the same day as its theatrical release on October 14.
Halloween Ends star Jamie Lee Curtis revealed the news on Instagram, calling the end to the new trilogy "a fitting conclusion" of the decades-long battle between Laurie Strode and slasher icon Michael Myers.
"There are people who want to go to the cinema and scream their guts out and other people who want to stay at home and scream their guts out," Curtis said of Halloween Ends' simultaneous release.
The horror star, who first played Laurie in 1978’s Halloween, has also started saying goodbye to the Halloween franchise.
"It has been the honor of my life to play Laurie Strode," she said. "No matter how you watch this final chapter, I hope you’ll get people together to scream and cheer and hold your breath until the end. We created this for you and we thank you for your years of support and how much you care about this story – and me, your Final Girl."
Day-and-date streaming releases, meanwhile, are becoming less and less prevalent in the industry. 2021 saw HBO Max find considerable success with a day-and-date strategy. While the gaps to PVOD and streaming releases are becoming much shorter, it appears that Halloween Ends’ day-and-date release could mark the end of an era – in more ways than one.
For more on what’s set to scare you silly in the next few months, be sure to check out our guide to new horror movies.
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