Halo 5: Guardians beats Bond at the UK box office

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One man, set against a shadowy conspiracy, with only his wits, his friends, a cool suit, and the best gadgets governmental slush funds can buy. OK, yes, I could be talking about Iron Man, or Batman, or Robocop, or awful Jackie Chan vehicle 'The Tuxedo', but I'm actually using this as a very clever comparison between the Halo and Bond series. Haha.

In another win for businesses who sell to bedrooms instead of cinemas, Microsoft has today revealed that Halo 5: Guardians outdid new Bond outing, Spectre at the UK box office on their respective opening days. The Xbox One title made £7.7m on day one, compared to Spectre's £6.3m.

Does this mean people prefer aliens to bad Germans? Are we all hankering for Assault Rifles instead of dickie bows? I'm sure marketers across the globe are scrabbling for statistics as I type.

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Joe Skrebels
Joe Skrebels
Joe first fell in love with games when a copy of The Lion King on SNES became his stepfather in 1994. When the cartridge left his mother in 2001, he turned to his priest - a limited edition crystal Xbox - for guidance. And now he's here.
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