I didn't expect the PUBG studio to make the prettiest Sims 4 competitor I've ever seen, but here we are

InZoi
(Image credit: KRAFTON)

This upcoming Sims 4 competitor was made in Unreal Engine 5 by the studio behind PUBG, and I can't believe how gorgeous it is. 

InZoi is currently in development with PUBG developer Krafton and recently made its debut at South Korea's biggest gaming event, G-STAR 2023. The life sim appears to have all of the features we love from other popular titles in the genre, like The Sims 4, but overtakes every game that's come before it with just how pretty it is. 

As you can see by the trailer below, InZoi lets players create the life of their dreams as they take control of people and the world around them. In fact, according to the developer's website (machine translated), you'll almost act like "a God" as you create the story you want to experience in a world with "infinite possibilities." Create your characters, decide what they wear, design their homes, and choose their occupations - it's all up to you. 

inZOI - Gameplay Demo | KRAFTON G-STAR 2023 #inZOI #KRAFTON - YouTube inZOI - Gameplay Demo | KRAFTON G-STAR 2023 #inZOI #KRAFTON - YouTube
Watch On

As expected, the trailer suggests that we'll be able to go to work/school, make friends (as well as enemies), date, exercise, and so much more. You can see from one shot in the trailer that InZoi will have a 'Director's Mode,' which looks like it lets players control everything from the character's schedule, the weather, the city, and more. 

There are also a lot of interesting extracurricular activities available to future players such as karaoke, visiting the local convenience store, playing arcade games, and more. With games like Paralives, Life By You, and even The Sims 5 on the horizon, developers seem to be finding new and interesting ways for us to create our dream lives. 

You've probably noticed that in the bottom right corner of the trailer, you'll find the words: "currently under development and is not indicative of the final product" - in other words, a lot could change between now and the game's release. Considering how gorgeous the characters and their world are right now, though, this can only be a good thing for the game's visuals. I mean, just LOOK at the screenshots I've included below. 

Since InZoi has only just been announced, there's little information to go off of other than the trailer and screenshots above. It's likely we'll be waiting a little while for a release date, as well as opportunities to play it ourselves.

Find out what you can play while we wait for InZoi with our games like The Sims list.

Hope Bellingham
News Writer

After studying Film Studies and Creative Writing at university, I was lucky enough to land a job as an intern at Player Two PR where I helped to release a number of indie titles. I then got even luckier when I became a Trainee News Writer at GamesRadar+ before being promoted to a fully-fledged News Writer after a year and a half of training.  My expertise lies in Animal Crossing: New Horizons, cozy indies, and The Last of Us, but especially in the Kingdom Hearts series. I'm also known to write about the odd Korean drama for the Entertainment team every now and then.  

Read more
Big in 2025: inZOI
inZOI's "community simulation" approach to the life sim genre could make it The Sims 4's biggest rival yet
InZOI screenshot showing friendly Zois hanging out at a beach party
inZOI: Everything we know so far
InZOI screenshot
The Sims rival InZoi has 300 people hanging out in each of its in-game cities and they all "interact with each other in real-time"
inZOI Character Studio trailer screenshot showing a young woman with ginger-y hair and a light baseball cap smiling to the side
InZOI director says it isn't a competitor to The Sims, but "another option" and a "different experience" with "in-depth customization" and AI-powered tools
Screenshot from inZOI showing two characters talking.
InZOI director hopes the Sims rival will be "successful and beloved," continues moonlighting as a philosopher: "Life is a tragedy when seen up close, but a comedy when viewed from a distance"
InZOI screenshot from creation studio demo which depicts a shockingly realistic character model rendered in Unreal Engine 5
The director behind The Sims competitor InZOI spent 20 years making MMOs, but he ditched the massive RPGs after playing life sims with his son
Latest in Simulation
A Hobbit man cooking in a cozy kitchen in Tales of the Shire
Cozy Lord of the Rings game Tales of the Shire aims to be something "Tolkien would be happy with," and "add to his world like a real mythology"
inZOI Character Studio trailer screenshot showing a young woman with ginger-y hair and a light baseball cap smiling to the side
The Sims competitor inZOI dethrones Hollow Knight: Silksong to become most wishlisted game on Steam
American Truck Simulator
3,348 days later, American Truck Simulator is finally delivering the DLC I've been waiting for longer than Hollow Knight fans have been anticipating Silksong
A woman chasing a shining butterfly with a leaping cat on her shoulder in InZOI
inZOI review: "Currently feels like a soulless imitation of the worst parts of The Sims"
inZOI Character Studio trailer screenshot showing a young woman with ginger-y hair and a light baseball cap smiling to the side
If you can't get enough of killing Sims in The Sims 4, iNZOI offers "16 different types of deaths" to inflict upon your poor unsuspecting Zois
Boro and Alta sit on a bench together in Wanderstop
"It's OK for me to move on": Years after scoring Minecraft, composer C418's latest project is about running a cozy tea shop with a "stupidly complex music system"
Latest in News
Lunar Remastered Collection
"Will today’s players still enjoy a game from 30 years ago?": JRPG icon Kei Shigema says he was thrilled to see Lunar getting a remaster even after all this time
Nick Offerman as Bill and Murray Bartlett as Frank in The Last of Us episode 3
The Last of Us season 2 showrunners tease a "gorgeous" episode akin to season 1’s Emmy-nominated Bill and Frank story: "Just you wait"
The Witcher 4 screenshot with Ciri using sword and sorcery to fight an ancient monster
CD Projekt boss says "cutting-edge single-player games" – you know, like The Witcher 4 and Cyberpunk 2 – will "continue to enjoy great popularity" despite industry shifts
Cyberpunk 2077
Despite releasing exactly zero new games, CD Projekt bagged $120 million in profit for 2024 – the Witcher and Cyberpunk studio's third-best result ever
Muse
Daredevil: Born Again midseason trailer teases Matt Murdock’s violent fight with Muse, including a gory scene straight from the comics
Batman looking over the city during Batman: Arkham City, one of the best PS3 games.
The PS2 Batman Begins game was considered such a "disaster" that Christopher Nolan turned down a Dark Knight-inspired game