Leader of the Revolution
What do Mario and Pepsi have in common? Nintendo's president has the answer...
Sorry, no groundbreaking news on Revolution. That's what you wanted to know, right? Other than the Virtual Console announcement, Nintendo President Satoru Iwata's keynote speech at the Game Developers Conference offered no screens, no movies and no further revelations concerning the one piece of hardware that's boggling minds on a daily basis.
Above: Nintendo president Satoru Iwata spoke at the Game Developers Conference in 2005 (shown here) and 2006
What he did offer, however, was a message of breaking the cycle videogame development seems to be trapped in. It was a speech revolving around Nintendo's plan to disrupt the established methods - constant sequels, movie-based tie-ins and bloated budgets that make things too expensive. Iwata joked that if Tetris were invented today, its publisher would demand more levels, better graphics and possibly a film licence to slap on it. Nintendo's solution, as has been said before, is to reach outside the traditional audience and shoot out some seriously creative ideas.
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A fomer Executive Editor at GamesRadar, Brett also contributed content to many other Future gaming publications including Nintendo Power, PC Gamer and Official Xbox Magazine. Brett has worked at Capcom in several senior roles, is an experienced podcaster, and now works as a Senior Manager of Content Communications at PlayStation SIE.