Michael Bay and Need for Speed The Run logically combine for high profile commercial

Need for Speed The Run is looking to recapture the series’ more cinematic qualities with an overarching campaign story, Hollywood actors, and high production values including using Battlefield 3’s Frostbite 2 engine. EA chose to continue that theme by pulling in director Michael Bay to help an ad for the game. Though many deride Bay’s films as shallow, lowbrow, and childish, you have to admit few do vapid popcorn action better than him. So Bay helped craft The Run’s big prime time TV commercial, which EA released to us today.

Much of the trailer had gameplay we’d seen before, but it was changed up some by Bay’s love of quick cuts and shiny cars, though it lacked the orange tint that’s on every film he touches. If you hadn’t been paying much attention to the game, it’s a good introduction to The Run’s story and concept of occasionally leaving the car to take part in quick QTE missions. And EA hopes to introduce millions to the game, as the extended trailer will play during Monday Night Football in next week’s Bears/Eagles game. Need for Speed The Run comes to stores November 15.