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This misfiring attempt at post-Spurlock ‘documentertainment’ sees Finnish twentysomething Petri Luukkainen wage war on consumerism by dumping his belongings in storage for a year; only retrieving one item per day.

The concept intrigues, but his experiment is a con: Petri benefitting from very liberal application of his rules.

A more fundamental problem is that, stripped even of clothes, Petri has nothing left to contemplate but his navel.

His dilemma offers zero tension or insight, especially when he realises that – shock, horror – his stuff wasn’t really that important.