Netflix is reducing the amounts of ads – but only if you watch more Netflix

New on Netflix in November 2023
(Image credit: Netflix)

Netflix is all set to reward binge watchers on its cheaper tier – by reducing the amount of adverts on the streaming service.

Q1 2024 will see the arrival of a "binge ad." According to the streamer (H/T IndieWire), those who watch three episodes of the same show in a row on the 'Standard with adverts' tier won’t have any ads at all on the fourth episode. The amount of ads bundled with each episode will otherwise stay the same. 

Netflix has also announced that 15 million subscribers worldwide are signed up to ad tiers. This comes in the wake of a password sharing crackdown – which led to an uptick in new users.

Netflix has switched things up elsewhere, recently announcing price increases for its basic plan and premium plans. Basic, which is no longer available to new subscribers, is now $11.99/month (up from $9.99/month) and £7.99/month in the UK. 

The premium plan is $22.99/month, from $19.99/month. In the UK, it’s been raised to £17.99/month.

Despite the changes, the streaming service has been turning heads recently. Six Feet Under – one of the most acclaimed shows of the 21st Century – has just joined Netflix, while a show viewers are lauding as one of the best manga adaptations yet is also making waves. And now you’ll be able to watch them with fewer ads if you settle in for a l’il binge session.

For more from the streamer, check out the best Netflix shows, best Netflix movies, and our picks for what’s new on Netflix in November.

Bradley Russell

I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.

Read more
Squid Game season 2
Netflix has announced a price increase for the third time in four years
Millie Bobby Brown in The Electric State
Netflix expects to spend $18,000,000,000 on shows, movies, and more in 2025: "We're not anywhere near a ceiling"
Best streaming services: a picture of the Netflix logo, the Disney Plus logo, the Prime logo, and the Apple TV Plus logo.
The best streaming services in 2025: comparing Netflix, HBO Max, Disney Plus, and more
Peacock TV costs
Peacock TV costs and plans 2025: Peacock Premium prices and deals explained
Disney Plus shows, movies, and logos in a grid
Everything you need to know about a Disney Plus price increase
Walter White (Bryan Cranston) in Breaking Bad
Breaking Bad is leaving Netflix – but not for another two years
Latest in Netflix
Millie Bobby Brown in The Electric State
All of the Best Picture winners of the last 10 years combined still have a lower budget than the Russo brothers’ new Netflix movie
Cujo
Netflix is making a brand new adaptation of Cujo, the infamous Stephen King book about a killer dog
Vergil in Netflix's Devil May Cry
New Devil May Cry trailer reveals surprise twist for Netflix show and gives Dante a nu metal soundtrack
Giancarlo Esposito in The Electric State
The Electric State star Giancarlo Esposito explains why adapting the bleak novel into a family friendly adventure was the right decision: "I'm going to bring my children with me"
Penn Badgley and Charlotte Richie in You season 5
You season 5 trailer introduces Joe's new love interest and teases familiar faces in the final installment of the Netflix thriller
Lady Gaga as Harley Quinn in Joker 2
Wednesday star Jenna Ortega teases Lady Gaga's appearance in season 2 of the Netflix show: "It was just a really, really special environment"
Latest in News
Lea Myren as Elvira in The Ugly Stepsister
Cinderella body horror movie that made viewers sick gets release date, and it’s coming very soon
Kingdom Come Deliverance 2 Horses
Kingdom Come: Deliverance 2 has another secret skill, and this one is an absolute game changer - looking down makes you duck under branches while riding your horse
Dollman being buckled into a seat in Death Stranding 2
Hideo Kojima left "a number of clues" in the new Death Stranding 2 trailer, including hints of a day/night cycle
Assassin's Creed Shadows cinematic screenshot
Ubisoft shareholder plans protest in response to mismanagement, Assassin's Creed Shadows delays, and alleged acquisition talks with Microsoft and EA
Palworld
Palworld is finally getting crossplay across PC, Xbox and PS5 this month as Pocketpair teases "some little surprises" to come to the survival game
Millie Bobby Brown in The Electric State
All of the Best Picture winners of the last 10 years combined still have a lower budget than the Russo brothers’ new Netflix movie