Netflix is reducing the amounts of ads – but only if you watch more Netflix

New on Netflix in November 2023
(Image credit: Netflix)

Netflix is all set to reward binge watchers on its cheaper tier – by reducing the amount of adverts on the streaming service.

Q1 2024 will see the arrival of a "binge ad." According to the streamer (H/T IndieWire), those who watch three episodes of the same show in a row on the 'Standard with adverts' tier won’t have any ads at all on the fourth episode. The amount of ads bundled with each episode will otherwise stay the same. 

Netflix has also announced that 15 million subscribers worldwide are signed up to ad tiers. This comes in the wake of a password sharing crackdown – which led to an uptick in new users.

Netflix has switched things up elsewhere, recently announcing price increases for its basic plan and premium plans. Basic, which is no longer available to new subscribers, is now $11.99/month (up from $9.99/month) and £7.99/month in the UK. 

The premium plan is $22.99/month, from $19.99/month. In the UK, it’s been raised to £17.99/month.

Despite the changes, the streaming service has been turning heads recently. Six Feet Under – one of the most acclaimed shows of the 21st Century – has just joined Netflix, while a show viewers are lauding as one of the best manga adaptations yet is also making waves. And now you’ll be able to watch them with fewer ads if you settle in for a l’il binge session.

For more from the streamer, check out the best Netflix shows, best Netflix movies, and our picks for what’s new on Netflix in November.

Bradley Russell

I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.

Read more
Squid Game season 2
Netflix has announced a price increase for the third time in four years
Millie Bobby Brown in The Electric State
Netflix expects to spend $18,000,000,000 on shows, movies, and more in 2025: "We're not anywhere near a ceiling"
Best streaming services: a picture of the Netflix logo, the Disney Plus logo, the Prime logo, and the Apple TV Plus logo.
The best streaming services in 2025: comparing Netflix, HBO Max, Disney Plus, and more
Peacock TV costs
Peacock TV costs and plans 2025: Peacock Premium prices and deals explained
Disney Plus shows, movies, and logos in a grid
Everything you need to know about a Disney Plus price increase
Walter White (Bryan Cranston) in Breaking Bad
Breaking Bad is leaving Netflix – but not for another two years
Latest in Netflix
Adolescence
After it landed 99% on Rotten Tomatoes, Hideo Kojima has also given his verdict on everyone's new Netflix obsession Adolescence
Mufasa in Mufasa: The Lion King
The 10 best new shows and movies streaming this week on Netflix, Prime Video, Disney Plus and more
One Piece
One Piece co-showrunner announces he's stepping away from the "life changing journey" of working on the Netflix show to "focus on myself and my mental health"
Dante in Netflix's Devil May Cry
Netflix unveils a stacked anime trailer filled with hits like Sakamoto Days and upcoming releases like Fire Force and Moonrise
Chris Pratt and Millie Bobby Brown in The Electric State
The Russo Brothers' $320 million movie has already been overtaken in Netflix's Top 10
The Summer Hikaru Died still
Netflix's new horror anime series The Summer Hikaru Died is coming this year, and it has a creepy new poster to set the tone
Latest in News
Muse
Daredevil: Born Again midseason trailer teases Matt Murdock’s violent fight with Muse, including a gory scene straight from the comics
Batman looking over the city during Batman: Arkham City, one of the best PS3 games.
The PS2 Batman Begins game was considered such a "disaster" that Christopher Nolan turned down a Dark Knight-inspired game
Assassin's Creed Shadows Naoe assassinating target with Tanto skill
Assassin's Creed Shadows' first title update is a hotfix with three lines of patch notes and a download size up to 9GB
a victory screen showing someone in a day of the dead mask and another who is an old man looking sad
GeoGuessr is coming to Steam and you can go head-to-head to prove you're the best geographer of them all
Vampire The Masquerade Bloodlines 2
Vampire: The Masquerade – Bloodlines 2 "is done," but it's been delayed again to October for "bug fixing, stability, and performance"
Ben Affleck in Air
Ben Affleck isn't in The Odyssey, but he plans to visit the set anyway to watch Christopher Nolan work: "He's one of the greatest filmmaking architects to ever live"