Update: A Microsoft spokesperson has told GamesRadar that the Xbox Series X logo trademark is "not indicative of final imagery".
When asked whether the Xbox Series X logo that recently surfaced was a legitimate filing by Microsoft, the company responded: “As we develop new products and services, we periodically file trademarks that may contribute to their future. That said, trademark filings are not indicative of final imagery. We have nothing further at this time.”
This seems to confirm that Microsoft did indeed file a new Xbox Series X logo trademark, but it might not be the one we see adorning game cases come the console's launch.
Original: Microsoft has trademarked a new logo for the Xbox Series X, giving us an unofficial new look at the company's next-gen marketing campaign for its upcoming successor to the Xbox One, which is due to launch this Holiday season.
As discovered on Reddit, the trademark for "Series X" was filed with Justia Trademarks on April 16 last week. The trademark contains a full image of the new logo alongside a description of what it'll be used for, which is mainly merchandising. The lawyer that filed the trademark has handled several Microsoft- and Xbox-related logos in the past, so while Xbox has yet to reveal the logo itself, it's clearly no coincidence.
Xbox Series X: 10 things we learned from the latest Phil Spencer reveal post
While we can't be sure how exactly Microsoft intends to use this new logo, or indeed if it'll use it at all, our guess is that this more condensed imagery will be used on game boxes, trailers, and posters to confirm a title is available on the Xbox Series X platform, alongside other consoles. We may also see variations of this logo for other consoles in the Xbox family, according to ongoing rumors that Microsoft has an alternative next-gen entry point in the works.
With rumours that either Sony or Microsoft is planning to hold a major reveal event within the next few weeks, the registration of this logo could also be taken as evidence that the latter is about to rollout its full marketing campaign for the Series X, which would have likely started at the time of the now cancelled E3 2020 expo.
For more, check out more upcoming PS4 games for 2020 and beyond, or watch our next gen episode of Dialogue Options below.
Ubisoft reaches deal with Tencent to create $4.3 billion mini-Ubisoft subsidiary to "spearhead development" on new Assassin's Creed, Far Cry, and Rainbow Six games
When Destiny 2 "weekly active users dropped lower and faster than we'd seen since 2018," Bungie assembled an A-Team to put out some fires: "We needed to do something"
