Nintendo is back in the Console Wars
It was no surprise that seasoned mud-slingers Sony and Microsoft continued their snide strikes and counter strikes at one another during E3, but it was great to see Nintendo barging its way back on to the console battlefield in such domineering style.
After cautiously withdrawing itself from the arms race prior to the launch of Wii, the tide of battle has now turned spectacularly in its favour and the Nintendo army has been redeployed, with Supreme Commander Reggie "The Regginator" Fils-Aime (Nintendo's overweight president) leading the charge, puffing hard, but punching harder.
At its conference, Nintendo rubbed its rivals' noses in the brown stuff with bullish arrogance, presenting endless screens of charts, stats and percentages all ramming home the message that Wii and DS are The Best. Blatant back-slapping, yes, but when you've been languishing at the bottom of the console pile for two generations, we guess its nice to climb to the top and squeeze out a smug-smelling dump.
And when one particularly healthy looking pie-chart was displayed showing DS' total bossing of the handheld market, Fils-Aime pointed to the insignificant sliver of color that wasn't DS and said with a cheeky grin "And this represents the second best-selling handheld... the GameBoy." Sony's weak spot. Massive damage.
The console wars are alive and well and Nintendo is back on the battlefield as an ass-kicking super power.
