Nintendo has no plans to pursue the metaverse any time soon

Mario
(Image credit: Nintendo)

Nintendo has revealed that it isn’t currently pursuing the metaverse any time soon. 

When asked about the two inescapable tech trends of the minute – NFTs and the metaverse – during a recent financial earnings Q&A, the Japanese giant had this to say:  "The metaverse has captured the attention of many companies around the world, and it has great potential," stated Nintendo president Shuntaro Furukawa. 

Despite his clear admiration of the concept, Furukawa went on to state that the company couldn’t see a Nintendo appropriate use for it currently: "At this point in time, there is no easy way to define specifically what kinds of surprises and enjoyment the metaverse can deliver to our consumers. As a company that provides entertainment, our main emphasis is on ways to deliver fresh surprises and fun to our consumers."

In true Nintendo fashion, then, it seems as though the company would not wish to jump aboard the metaverse train unless it had a genuinely innovative and entertaining way of doing so:  “"We might consider something if we can find a way to convey a 'Nintendo approach' to the metaverse that many people can readily understand, but we do not think that is the situation at the present time."

If you’ve been online recently, the metaverse will be a turn you will have seen bandied about with aplomb. Facebook has been at the center of this new pivot to the metaverse, going so far as to rebrand its entire organization under the name ‘Meta’. Still not entirely sure what the metaverse actually is? Well, don’t worry – you aren’t alone. With no tangible examples to point to currently, the core idea underpinning the metaverse concept is simply a persistent virtual world that encompasses multiple different brands, providers and online services under one digital roof.

Nintendo’s stance comes hot on the heels of the news that Bandai Namco is investing $130 million on its very own “IP Metaverse”, drawing from its extensive back catalogue. Krafton the creators of the original battle royale smash hit, PUBG, has also announced its plans to create an NFT metaverse in Unreal Engine.

Tom Regan
Freelance Writer

Tom is a freelance journalist and former PR with over five years worth of experience across copy-writing, on-camera presenting, and journalism.

Named one of the UK games industry’s rising stars by Gamesindustry.biz, Tom has been published by world-leading outlets such as: Fandom, The Guardian, NME, Ars Technica, GamesRadar, Engadget, IGN, Techradar, Red Bull, and EDGE.

Read more
Super Mario RPG Remake
Company behind viral Switch 2 mock-up backtracks, says its cover accessory was based on leaks as Nintendo wades in to clarify CES images are "not official"
Photo of the OLED Tears of the Kingdom Switch and the LCD Switch together.
As the Switch 2 approaches, analyst agrees Nintendo plays a different game than PlayStation and Xbox - but "maybe not as much as Nintendo themselves might believe"
Paper Mario: The Thousand-Year Door
After its supposedly accurate Switch 2 mock-up went viral, accessory maker says it "didn't expect this much media attention" because it thought all the information had already leaked
Key art for Splatoon.
Wii U online replacement Pretendo says "we are committed to user safety" as Nintendo warns against using third-party alternatives to its dead servers
Photo of The Legend of Zelda: Tears of the Kingdom OLED Switch sitting on top of the LCD Switch.
Nintendo "don't like what's happening" with Switch 2 leaks, former marketing lead suspects, but it won't affect plans: "A lot of this is going to be in the rear-view mirror"
Mario faces the camera with a thumbs up pose in Super Smash Bros. Ulimate.
Former Switch marketing lead says "as wild as these leaks are Nintendo is going to stick to their plan," not budging on Switch 2 date "no matter what"
Latest in Nintendo Switch
Balatro
Balatro creator started "properly playing the game myself about a week before launch" and had "a pretty emotional moment" where he realized it's "actually fun"
The Witcher 3 lead says "not many games" were trying to match the RPG back in 2015, and that meant "there was a risk" to making it in the first place
Balatro screenshot showing an assortment of card packs
Balatro creator initially considered a Steam release in part to help "get a game developer job somewhere," and after 5 million sales I'd say he found one
Challenging The Manacle in Balatro, which limits hand size by -1 and playing two Jacks
From "I stopped working on the project entirely" to "we are so back," Balatro creator says the roguelike's development was always about passion and taking breaks was essential
Balatro screenshot showing an assortment of joker cards
Balatro creator intentionally avoided roguelikes but did eventually play and "steal from" Slay the Spire anyway: "Holy s***. Now that is a game"
Vampire Survivors screenshot showing a character shooting beams of light at surrounding enemies
Before selling millions of copies, Vampire Survivors creator says he'd "given up on the idea of success," and he's not interested in making something just to be successful
Latest in News
Balatro
Balatro creator started "properly playing the game myself about a week before launch" and had "a pretty emotional moment" where he realized it's "actually fun"
Death Stranding 2 Collector's Edition
Hideo Kojima reveals Death Stranding 2: On the Beach release date, and the Collector's Edition includes exactly what I predicted it would
Kingmakers
Kingmakers is a strategy game about taking on medieval armies with a gun, but its devs thought the giant mech was too much
The Witcher 3 lead says "not many games" were trying to match the RPG back in 2015, and that meant "there was a risk" to making it in the first place
The Blood of Dawnwalker
The Witcher 3 dev says his new vampire RPG Blood of Dawnwalker wants to challenge genre conventions, but only if "we're changing them to actually achieve some goal"
Daredevil recap: The Defenders
Marvel fans are discussing which of the Netflix series characters would have survived the Blip