"Ive saved the world solo for years... so why do I need help now?"

Brace yourself, now: I loved Far Cry 3’s Jason Brody. I don’t think anyone else did, but we were smitten. We went hang-gliding together, made ourselves a backpack out of shark, blew up a pig with a landmine – a solid, five-out-of-five on TripAdvisor. Never once in those halcyon days spent on the Rook Islands’ beaches or splashing coquettishly together in the shallows did Ubisoft suggest I was a loser for not wanting three of my mates milling in the background, throwing grenades at a sand castle or skeet shooting the seagulls.

But that’s the only way I can take a post on Ubisoft’s website for The Division, which grudgingly concedes that: “It’s important to note that The Division is fully playable solo. So you lonely types, go on… play it as you like. But for the rest of us, The Division promises a rich, varied and seamless multiplayer experience…”

You see, the bitter truth is that all the time we’ve spent thinking we were having fun with single-player games has been nothing but pitiable self-deception. A Matrix simulation to distract us while the Machines harvest our souls. The tabloid press was right all along: playing videogames alone is what you do when you’ve got no friends, in between downloading pornography and plotting a series of grisly murders.

Ubisoft’s snarky camp counsellor tone aside, it’s the disingenuousness of this everything’s-better-with-friends marketing twaddle that ruffles my bristles. I don’t begrudge anyone their multiplayer-only games. But suggesting they’re the gilded passage to a social gaming Utopia is – and really we all know it is – utter claptrap.

Before Evolve came out, I spent some time playing an early build with the people at 2K. Over and over again, I was advised that the key to playing well as the Hunters was communication. “Use your headset – talk to your team,” they reminded me, gently, every time I was eaten by a carnivorous plant on the wrong side of the map. In the time I’ve owned Evolve, I’ve heard three people use the headset. I don’t even know where mine is.

And so it will be for The Division. I watch that E3 footage of the four players co-ordinating with mics and try to imagine what any of my friends would say if I were to unironically order them into a flanking position, or to, “watch my six,” or anything other than, “shoot that d*ck over there with the machine gun.” Just imagine barking that at a stranger. That crinkling feeling under your fingers is me cringing at you through the pages.

That’s if you can find any friends online to play with in the first place. I know in the glitzy Sliders universe of videogame console TV adverts we are all besieged by legions of supermodel friends, none of whom have anything else to do, ever, except bleach their teeth and play videogames with us. But in real life I have fewer than a dozen people on my PSN list and most of them have jobs. So I’m going to be playing The Division with strangers plucked at random from the aether who will, based on my experience with other multiplayer components, speak only in profanities, or not at all.

‘Playing solo’ doesn’t make me lonely, Ubisoft. It makes me discerning. We must resist the self-interested jostling of the marketers. ‘Single-player’ is not a dirty word – no matter what publishers and all their cool friends might say.

Click here for more excellent Official PlayStation Magazine articles. Or maybe you want to take advantage of some great offers on magazine subscriptions? You can find them here

Latest in Games
Avowed
Avowed has a Skyrim Easter egg that pokes fun at the RPG's most memed about companion NPC
The two characters in Split Fiction holding their hands up in surrender in a futuristic city
Split Fiction director says he'd "really appreciate" winning GOTY again, but if GTA 6 comes out in 2025 "it's going to be really tough" and he's fine with that because he's "a huge fan"
Grand Theft Auto 3
A GTA streamer is trying to beat every single 3D entry without dying, and in 33 hours he's made it as far as San Andreas but keeps getting caught in Vice City purgatory
Monster Hunter Wilds Nu Udra Palico
Monster Hunter Wilds players are so obsessed with Palico armor that turns your cute cat into a freaky little octopus that even Capcom is sharing fan art of it
The Sinking City 2
After a years-long battle with its publisher, Ukraine-based studio reveals first gameplay footage of survival horror sequel The Sinking City 2, launches Kickstarter, and hits $100,000 goal in hours
Starfield
Bethesda breaks silence as Starfield fans hope for an update: "We have a lot of exciting things planned for the game this year"
Latest in Features
Mobile Suit Gundam GQuuuuuuX still of protagonist Machu
I beg of you, learn nothing more about the incredible new Gundam anime beyond the fact that you should learn nothing more about it
A painting shows a woman sleeping as a demon with three eyes bites her chest.
Final Fantasy 7 concept artist Yoshitaka Amano's new gallery exhibit summarizes everything I love about the Square Enix games, even though he might have stood me up
Pokemon Legends: Z-A screenshot
Pokemon Legends: Z-A looks to finally bring my anime-inspired dreams of truly active combat to life
Frieren and Fern with their foreheads pressed together in Frieren Beyond Journey's End
Frieren season 2 release date, story, trailer, and everything else we know
Kingdom Come: Deliverance 2 screenshot of Henry wearing a fancy coat, hat, and spectacles
I'm terrible at the combat in Kingdom Come: Deliverance 2, so I'm beating the RPG as a medieval rizz master instead
Lego Twilight, Easter Egg, Eeyore, and Flowers divided by white lines, with a GamesRadar+ new Lego badge in the middle
New Lego sets in February 2025, from Twilight to Winnie the Pooh