Earlier this month we had one of the stranger news stories of the year so far in the form of the announcement that Paul Feig would be directing a Play-Doh movie. The director has since moved to explain the project, telling Collider exactly why he’s making it…
“We’re moving forward [with the film],” begins Feig. “My company was approached by Hasbro with this property and at first I was like, ‘How do you make a Play-Doh movie?’ and then I was like, ‘Wait, it’s coloured clay. It’s Claymation!’”
“So then we had an idea that we really liked and then we brought [screenwriter] Jason Micallef in and kind of kicked it around with him, he went away and put together a pitch, came back, and it’s the funniest. I just think it’s hilarious. Let’s just say it’s gonna be a big movie, big in scope.”
Which actually sounds kind of promising! On first look, the idea of a Play-Doh movie does sound a little leftfield, but if anyone can do something quirky and interesting with it, it’s Feig. Colour us intrigued…
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