Prime Day TV deals 2024: Big Deal Days display discounts are still around

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LG OLED C4 on left and Samsung S95D on right with Prime Day deals badge in centre and teal backdrop

(Image credit: Future)

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Prime Day TV deals are still floating around, as some discounts aren't tied to Big Deal Days. That's great news for anyone who missed the event, as it means you can still grab nifty savings on a wide selection of screens. With everything from high-end OLED panels, ultra affordable LED models, and everything in between dropping to new record low prices, now could be an ideal time to upgrade your living room screen. In a bid to hunt down only the deepest display discounts on models that matter, I've been diving into price history, rival retailers, and my own review notes to round up the top offers right now.

More often than not, the best gaming TV models end up mixed in with Prime Day gaming deals. Since big screens aren't just for your PS5 or Xbox Series X, there will be plenty of others shopping around for discounted displays, meaning you'll want to be on the ball to bag them before stock runs out. Some models are more likely to vanish before others, especially if they're big and cheap, while premium OLED panels or super speedy mini LED displays will appeal more to power users looking for an opportune price.

Normally I'd suggest taking your time and circle back to prime Day TV deals once you've settled on a model. However, since the event is technically over, discounts are likely to leap back up soon. Therefore, I would instead suggest using all the handy tips, tricks, and reviews included below to decide it any of the current savings are right for you. That way, you'll be able to jump on offers before the wrap up.

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The best Prime Day TV deals

Insignia F20 720p 32-inch | $129.99$73.99 at AmazonSave $56 -

Insignia F20 720p 32-inch | $129.99 $73.99 at Amazon
Save $56 - A July Prime Day favorite that has returned with a new record low price. The 720p TV is four bucks cheaper than last time around, making it one of the most affordable displays of the year.

Buy it if: 

✅ You're buying a secondary display
✅ You don't need 4K
✅ You still want smart features

Don't buy it if: 

❌ You want a TV for gaming
❌ 720p is far too low a resolution

Price check: Best Buy: $79.99 | Walmart: OOS 

Amazon Fire 2-series 32-inch | $199.99$99.99 at AmazonSave $100 -

Amazon Fire 2-series 32-inch | $199.99 $99.99 at Amazon
Save $100 - Now with an extra $10 off ahead of Prime Day 2, this Amazon Fire TV is down to a record low price. An excellent 1080p option for those of you looking to spend under $100 this time around.

Buy it if: 

✅ You need a cheap smart screen
✅ You've got a small setup
✅ You use lower-resolution consoles

Don't buy it if: 

❌ You want to play PS5 or Xbox Series X
❌ You have no interest in Amazon apps

Price check: Best Buy: OOS | Walmart: OOS

Hisense U7N 75-inch | $1,499.99$997 at AmazonSave $502.99 -

Hisense U7N 75-inch | $1,499.99 $997 at Amazon
Save $502.99 - Back down to its lowest price for Prime Day, this larger 75-inch mini LED panel has only briefly dipped under $1,000 in 2024 so far. It'll ideally stay down at this price or lower for the time being, but if you won't want to risk waiting longer, might be best to pick it up now. 

Buy it if:

You want big, bright visuals
You care about size
You want a faster 144Hz refresh rate

Don't buy it if:

You'd prefer to cut back on size
You're upgrading from QLED

Price check: Best Buy: $999.99Walmart: $998

TCL Q7 55-inch | $599.99$318 at WalmartSave $281 -

TCL Q7 55-inch | $599.99 $318 at Walmart
Save $281 - This stunning QLED display is at its lowest ever price point at Walmart right now, making it an easy Prime Day TV deal to pick up before the sales season is through. It might be on the smaller side, but it's perfect for Switch and Steam Deck gaming as well as catching all your favorite shows in 4k.

Buy it if:

You want a smaller screen for a smaller space
You're a Nintendo Switch gamer

Don't buy it if:

You need a higher refresh rate than its 60Hz standard

Price check: Amazon: OOSBest Buy: $419

Roku Smart TV – 75-Inch Pro Series 4K QLED | $1,698,$1,290 at Amazon
Save $400 -

Roku Smart TV – 75-Inch Pro Series 4K QLED | $1,698, $1,290 at Amazon
Save $400 - This QLED smart TV has ticked up a dollar from its lowest ever price, and while it does tend to yo-yo between its current level and full price, timing when offers are live isn't easy. It's unlikely to dip much more cheaper than this, which could be a good sign in terms of buying it now.

Buy it if:

You want bells and whistles
You want a large screen at a reasonable price

Don't buy it if:

You want a lighter TV

Insignia F30 series 50-inch | $299.99$189.99 at AmazonSave $110 -

Insignia F30 series 50-inch | $299.99 $189.99 at Amazon
Save $110 - A decent size 4K TV that's currently under $200 ahead of Prime Day 2. It has briefly dipped to this prime before in the past, but it's still one of the cheapest 50-inch displays you'll find during the sales.

Buy it if:

You're looking for affordable 4K visuals
You need smart features included
You're upgrading from an older screen

Don't buy it if:

You want to upgrade to QLED or OLED
You’re looking for bigger

Price check: Best Buy: $189.99| Walmart $299.99

Samsung M70C 32-inch | $599.99$299.99 at AmazonSave $290 -

Samsung M70C 32-inch | $599.99 $299.99 at Amazon
Save $290 - Is it a TV? It it a monitor? Well, it's both, and it's now half price ahead of Amazon's Big Deal Days event. The new discount brings it to a new record low price, and it's a great deal for a small 4K display with plenty of smart features.

Buy it if: 

✅ You need reliable smart features
✅ You want small 4K visuals
✅ You need a TV/monitor hybrid

Don't buy it if: 

❌ You still use a cable connection
❌ You'd ideally want something bigger

Price check: Best Buy: $449.99 | Walmart: 449.99

LG OLED B4 55-inch| $1,596.99$996.99 at Amazon
Save $600 -

LG OLED B4 55-inch| $1,596.99 $996.99 at Amazon
Save $600 - LG's approachable OLED TV keeps getting cheaper, and it's currently sitting at its lowest ever price. Keep in mind it launched for near $1,600, so this is a sweet saving on the 2024 model.

Buy it if:

You want fantastic OLED visuals
You’re looking for a 2024 TV
You care about contrast and colors

Don't buy it if:

You'd rather invest in the C4
You’re looking for bigger than 55-inch

Price check: Best Buy: $999.99 | Walmart: $996.99

Samsung S95D 55-inch |£2,699£1,594.90 at AmazonSave £798-

Samsung S95D 55-inch | £2,699 £1,594.90 at Amazon
Save £798- It might be new to 2024, but Samsung's speedy QLED just broke new lowest price ground. Pricing has been on a downward trend for a few months now, and it's nice to see it keep going south as we sail through Prime Day.

Buy it if:

You want a speedy gaming TV
You prefer OLED to QLED
You're looking for a reasonable size

Don't buy it if:

You prioritise brightness
You need something bigger

Price check: John Lewis £2,199 | Currys £2,199

LG OLED C4 48-inch | $1,599.99 $996.99 at Walmart
Save $500 -

LG OLED C4 48-inch | $1,599.99 $996.99 at Walmart
Save $500 - A fantastic discount on one of the latest LG OLED models. Walmart did manage to knock another $50 off in the days leading up to Prime Day, which feels a little silly, but I believe this is the cheapest price we'll see for the 48-inch model for some time.

Buy it if:

You want faster 144Hz visuals
You’re craving superior contrast
You’ve got a new-gen console or PC

Don't buy it if:

You don’t need fancy specs
You’d prefer something bigger

Price check: Best Buy $999.99 | Amazon $996.99

LG QNED85T 65-inch | $1,299.99$896.99 at AmazonSave $303 -

LG QNED85T 65-inch | $1,299.99 $896.99 at Amazon
Save $303 - Back down to its lowest price just in time for Prime Day. the extra large LG QNED is available for under $1,000. This model tends to like staying above $1,000, making this a nice opportunity to grab the QLED screen for less.

You want high-end QLED visuals
You need a big living room screen
You'd rather not use OLED

Don't buy it if:

You're looking for faster than 120Hz
You prefer the contrast provided by OLED 

Price check: Walmart $896.99 | Best Buy $899.99

SAMSUNG S90D 65-Inch | $2,197.99$1,497.99 at AmazonSave $700 -

SAMSUNG S90D 65-Inch | $2,197.99 $1,497.99 at Amazon
Save $700 - This tasty 32% discount on a stunning new OLED is nothing to turn your nose at this Prime Day. Having only just entered the market in 2024, it's great to see such a powerful display at a new record low price, and it's unlikely to get much cheaper before Black Friday.

Buy it if:

You're looking for a high refresh rate for gaming
You want a TV with powerful built-in speakers
It's all about detail and ultra-definition for you

Don't buy it if:

You'd be happy to go cheaper with a 60Hz refresh rate

Price check: Best Buy: $1,499.99 | Walmart: $1,497.99

LG OLED C3 65-inch | $1,596.99$1,296.99 at AmazonSave $300 -

LG OLED C3 65-inch | $1,596.99 $1,296.99 at Amazon
Save $300 - A nice record low on last year's LG OLED model. This is a solid way to grab a larger panel for less by opting for slightly older, all while still gaining excellent 4K 120Hz specs. Until now, it's consistently sat at $100 higher.

Buy it if:

You want top-tier OLED performance
You've got a PS5 or Xbox Series X
Contrast and colors are a priority 

Don't buy it if:

You'd rather have the new C4
You need faster than 120Hz

Price check: Best Buy: $1,299.99 | Walmart: $1,296.99

Prime Day TV deals FAQ

Hisense U7N with Spyro the Dragon on screen with snowy backdrop

(Image credit: Future / Phil Hayton)

When will Prime Day TV deals end?

Amazon Prime Day TV deals will return for two days, kicking off on October 8 until midnight on October 9. The event will be dubbed "Big Deal Days", but it'll still follow the same format as July's summer sale. 

Do I need a Prime subscription to access Prime deals?

Yes, you'll need an active Prime subscription to access Amazon's members-only sale. If you've not got one, you can always sign up for a 30-day free trial, which will grant you a ticket to the big event and provide you with free next-day delivery. Some TV deals aren't Prime-exclusive ones, but it's better to be safe and give yourself the widest range of deals to choose from.

Get a free 30-day trial of Amazon Prime

Get a free 30-day trial of Amazon Prime
Prime Day TV deals will be exclusive to Prime members, but there's a way you can get around this. Now that we're less than a month away, you could take out a 30-day free trial of Amazon Prime and you'll be covered for the event itself, as well as any early bird offers. Just be sure to cancel before that nasty auto-renew catches you.

What to expect from Prime Day TV deals

LG OLED G4 with Naru from Prey on screen looking towards camera

(Image credit: Future / Phil Hayton)

The main Prime Day event provided some impressive gaming TV deals, and we're expecting much the same from Amazon's secondary sale. If you're on a mega budget, grabbing an Insignia F20 720p screen might be atop of your agenda, as it dropped to a ridiculous $74.99 from $129.99 during the event. Yes, it's specs sound like a screen from the 2010s, but it's actually extremely well suited to gaming handhelds, particularly if you use a Steam Deck dock

If you're not looking to dive that deep into the budget barrel, numerous models with varying panels should also show up to the fold. The Hisense U7N is well worth watching out for if you want big specs for under a grand, as you should be able to grab a 55-inch mini LED display for around the $500 mark. Same goes for more expensive options like the LG OLED B4, as with any luck, we'll see the cheaper OLED panel dip under four figures.

Now that the LG OLED G4 is a thing, the remaining OLED G3 stock should theoretically drop in price. Generational discounts have been somewhat unpredictable, with the LG OLED C3 refusing to drop in spite of the OLED C4's arrival, but that should change as we make our way through 2024. We could be looking at a situation where previous generation models are largely out of stock, with 2024 sets taking center stage when it comes to record low prices.

Generally speaking, there should be a gaming TV model out there on Prime Day to suit all budgets. As always, checking rival retailers is vital, as Amazon won't be the one site with big-screen discounts. Best Buy and Walmart usually like to get pretty competitive with discounts, and it's entirely possible to find retailer-exclusive models at both with even deeper price cuts. For example, the 48-inch LG OLED C3 is only at Best Buy and likes to dip under $800.

July's best Prime Day TV deals

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Samsung M70C 32-inch | $599.99 $309.99 at Amazon
Save $290 - A massive 48% brings Samsung's small streaming TV down to a new record-low price. If you're looking for all the power of the latest 4K screens squeezed into a smaller package, this display could be worth the investment.

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Amazon Fire 2-series 32-inch | $199.99 $109.99 at Amazon
Save $90 - You can currently grab 50% off Amazon's own brand 720p Fire TV, bringing the 2024 budget TV down to a record low. It's ideal for small-scale entertainment and lightweight gaming, serving up respectable visuals for those of you without a lot of space. 

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Amazon Fire TV 4-Series 55-inch | $519.99 $329.99 at Amazon
Save $190 - If you want essentially the same deal as the TV above but bigger and higher quality, this is a great pick. It's 55" instead of 32" and it's 4K instead of 1080p - a massive upgrade for not a whole lot more cash.

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Insignia F20 720p 32-inch | $129.99 $74.99 at Amazon
Save $55 - Most likely the cheapest TV you'll find during Prime Day, and while it's only 720p and boasts no smart features, it could be perfect for handhelds like the Switch and Steam Deck. It tends to jump under $80 during sales, so this is yet another chance to grab this cheap screen for less.

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TCL 55-Inch Q6 QLED 4K Smart TV | $424.59 $369.99 at Amazon
Save $55 - This respectable TV of a more-than-respectable size was already respectable priced - and now more so. A good QLED is a fine choice for those who don't quite want the money-draining expense of an OLED.

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LG OLED C4 48-inch | $1,599.99 $1,199.99 at Best Buy
Save $400 - One of the cheapest ways to grab the new C4 this early into 2024, the 48-inch model is edging towards lowest price territory thanks to a $400 discount. It's currently cheaper than the 43-inch version at its previous record low, so it's well worth considering. Might be one to watch if it comes back in stock on Amazon though, which is where the previous lowest price was.

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Insignia 42-inch Class F20 | $179.99 $129.99 at Amazon
Save $50 - Another record low for Prime Day, this Insignia 42-inch unit is down $50. If you're looking for a high quality TV with Fire TV built-in, then this could be a great option.

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Insignia F30 series 50-inch | $299.99 $209.99 at Amazon
Save $90 - A decent size 4K TV at a great price, although not its best ever offer. Earlier Prime Day offerings took this TV to its lowest ever price, but it's now gone up a bit. If you don't mind paying that bit more, though, this is still a good shout - just don't be surprised if you see it cheaper at a different sales event in the future.

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Hisense U6N 55-inch | $599.99 $448 at Amazon
Save $152 - One of Hisense's latest QLED TVs is sitting at its lowest price as we sail through Prime Day, and the offer beats previous introductory discounts and deals that emerged last month. A fantastic value screen for under $500.

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Amazon Fire TV Omni QLED 55-inch | $599.99 $449.99 at Amazon
Save $150 - The QLED version of Amazon's boosted Omni Fire TV is down to $419.99 right now, for a full $180 off the $599.99 MSRP. That's the cheapest we've ever seen it, and a return to a record-low price only seen in February before. 

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LG OLED B4 55-inch| $1,596.99 $1,296.99 at Amazon
Save $300 - Currently at its lowest price ever in a limited time deal that we don't expect to stick around for long, this large, high-quality screen and built-in Alexa has had a 19% discount taken off the top.

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Samsung The Frame 55-inch | $1,497.99 $997.99 at Amazon
Save $500 - If you're in the market for a Samsung Frame this Prime Day, this is one of the best discounts that we've spotted. It's had a third of its price taken off and while it might not be the lowest price we've seen (that was $977 during Black Friday 2023), it's not far off.

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Toshiba Class C350 75-inch | $649.99 $449.99 at Amazon
Save $200 - This is the cheapest price we've seen on the 75-inch Toshiba Class C350, making for a particularly impressive offer. That $200 discount is a record-breaker, with this TV only ever having seen $150 off in the past, and only once.

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Amazon Fire TV Omni 65-inch | $759.99 $559.99 at Amazon
Save $200 - With a boosted panel quality and extra HDR features, Amazon's Omni series is looking pretty strong in the retailer's Prime Day TV deals. You can currently grab a $200 discount on this 65-inch model.

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LG QNED85T 65-inch | $1,299.99 $996.99 at Amazon
Save $303 - The extra large LG QNED has dropped to a record low just in time for Prime Day, and the 23% has helped the display finally reach under $1,000. This is a great alternative to OLED TVs that will provide bright, vibrant visuals while boasting a slightly lower price tag.

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Samsung The Frame 65-inch | $1,999.99 $1,299.99 at Best Buy
Save $700 - This minimalist-looking TV is a large and refined option that comes with a QLED 4K UHD screen and smart features alike - and its had a third of its price taken away at a stroke.

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Hisense 65-Inch Class U6HF Series ULED 4K UHD| $749.99 $449.99 at Amazon
Save $300 - At 40% off, this 65-inch ULED 4K Hisense TV is at a record-low price at Amazon, making for an excellent option if you're looking for a bright, vibrant image that won't break the bank. It has a lower refresh rate than some of the TVs on this roundup, however, so if might not be the best bet if you're a competitive gamer.

LG OLED G3 65-inch OLED 4K TV $2,796.99$1,846.99 at Amazon
Save $950 -

LG OLED G3 65-inch OLED 4K TV | $2,796.99 $1,846.99 at Amazon
Save $950 - This is a pricey model, but one we were full of praise for in our review, so at Amazon's best-ever price, it's definitely worth considering bagging yourself a bargain here. 34% off makes for an enormous discount when looking at such an expensive TV, so if it's one you'd been considering anyway, this is an excellent time to take the plunge.

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Hisense U7N 75-inch | $1,499.99 $1,098 at Amazon
Save $402 - This massive Hisense QLED TV rolled into July with a record low price, meaning it's set to be one of the best value 75-inch screens this Prime Day. It's a 2024 model, so it hasn't been around for that long, but this price already beats out introductory offers and 4th of July sale prices.

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LG UT75 86-inch | $1,199.99 $1,099.99 at Best Buy
Save $100 - If it's a cinema-sized display you're after, this LG model is currently at its lowest price and costs the same as many smaller TVs. While it's armed with a traditional LED panel, it's one of the best value ways to super-size your living room screen right now. This isn't quite the lowest we've seen it, but it's only $3 above that so could still be worth grabbing now.

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Hisense U8K 100-inch | $4,701.24 $2,798 at Amazon
Save $1,903 - This size of screen is admittedly bananas, but you can grab Hisense's 100-inch mini LED bad boy at its lowest price this Prime Day. This is an extra $200 off compared to the previous record-low, making it a must-see for those happy to invest.

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TCL 85-Inch Q65 QLED 4K UHD Smart TV | $1,599.99 $899.99 at Amazon
Save $700 - At a whopping 44% off, this is an absolutely massive saving on the 85-inch TCL Q65 QLED TV. With $700 off the usual asking price, Amazon has never had this TV any cheaper - if you're looking for a huge new screen with a bright picture thanks to its QLED display, this is well worth considering.

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Amazon Fire 2-series 40-inch | £299 £179.99 at Amazon
Save £119.01 - Amazon has slashed 40% off its Fire TV for Prime Day, and it's now sitting at its lowest ever price. It usually drops to £200, but it has finally managed to edge its way into even cheaper territory.

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TCL 32SF540K 32-inch | £179 £131 at Amazon
Save £48 - TCL's cheap and cheerful 32-inch TV just hit a record low price, with a cheeky 27% off bringing it to just over £130. If you need a smaller bedroom display or something affordable for your console setup, this is well worth a look.

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Philips The Xtra 75PML9008-12 75-inch | £1,199 £1,099 at Amazon
Save £100 - If you've been thinking about picking up a TV with back RGB lighting, now's your chance to save. This Philips Ambilight screen is down to a new record-low price, and it's a decent deal for a mini LED panel at this size.

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Amazon Fire TV 43-inch | £429.99 £249.99 at Amazon
Save £180 - The 43-inch base Fire TV is down to just £249.99 ahead of Prime Day. That means you're getting the solid everyday screen for its lowest price yet - a rate we've only previously seen once, back in October. 

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Samsung S95D 55-inch | £2,699 £1,902.99 at Amazon
Save £798- It might be new to 2024, but you can now grab the S95D for an almost record-low price at Amazon. Not too shabby considering we're talking about a 144Hz OLED screen with plenty of gaming bells and whistles.

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Samsung UE75CU8070UXXU 75-inch | £1,499 £794 at Amazon
Save £706 - Not quite the lowest price it's been recently, but still a heavy discount on this massive, resonant screen, it's worth keeping an eye out on a fluctuating price.

LG OLED evo C3 48-inch 4K Smart TV £869 £819.99 at Amazon
Save £50 -

LG OLED evo C3 48-inch 4K Smart TV | £869 £819.99 at Amazon
Save £50 - At 5% off, this certainly isn't the absolute biggest Prime Day TV deal around, but £819.99 is still the cheapest this 48-inch LG OLED C3 has ever been at Amazon. It's definitely a great option if you're looking for a new OLED TV.

LG C2 55-inch 4K Smart OLED TV£999£949 at AmazonSave £50 -

LG C2 55-inch 4K Smart OLED TV| £999 £949 at Amazon
Save £50 - While not an enormous discount, this best-ever offer for the 55-inch LG C2 OLED TV might be tempting if you're interested in the gaming support features it has to offer. Admittedly, 5% off isn't a massive saving, but if you've been eyeing up the model anyway, there's never been a better time to strike.


Don't forget the likes of the best QLED TVs, the best OLED TVs, and the best 120 Hz 4K TVs will also be discounted this summer if you're looking for a specialist TV.

If you're after something even more gaming-focused, check out the best gaming monitors going, as well as our takes on the best monitor for PS5 and the best monitor for Xbox Series X.

Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.

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