Sam Fisher on Twitter?
We deconstruct, reconstruct Splinter Cell’s social media campaign
Ubisoft’s latest social media campaign features @Real_SamFisher, which purports to be the Twitter account of the super secret agent himself. He’s kicking down the 4th wall to bring you into his tortured world and let you know how is revenge plan is coming along.
Above: Sam’s just a regular pants-wearing guy who keeps old passports around for scratch paper
Conceptually the idea is fine, except for the part about it being totally unbelievable and not making any sense at all. The notion that the secretive spook would publish his plans/innermost feelingsin a public forum undermines the credibility of the exercise from the get go. So much for suspension ofdisbelief.To show that we don't totally hate the idea, though, we’ve taken it upon ourselves to rewrite @Real_SamFisher’s feed to make it more realstic. You’re welcome, Ubi.
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more
Massive Stalker 2 patch starts chipping away at the notoriously glitchy game's worst problems, including over 80 cutscene problems and nearly 2,000 more bugs
Batman V. Superman star Jesse Eisenberg thinks that playing Lex Luthor in the poorly received film "hurt [his] career in a real way"
Preview Grant Morrison and Matt Fraction's one-page horror stories from Ice Cream Man #43