While Sony and Nintendo are definite competitors in the videogame space, they do both share a common goal: make consumers want 3D games. It makes sense, then, that Sony is using an upcoming 3DS game to promote its own 3D media - the company is apparently placing ads in Pro Evolution Soccer 3D.
An early screenshot shows a large Sony banner on the side of the soccer field along with its "make.believe" and "3D" imprints.
Last year, Sony marketing VP Peter Dille said that he hopes the people at Nintendo "do a great job" with the 3DS, because, "Collectively, we [the entire industry] need to make sure a consumer has a good experience with 3D however they're experiencing it."
Sony apparently sees the 3DS as a stepping stone into the world of 3D gaming. Once those players are ready to mature, they might turn to the PS3 and a 3D TV... if they can afford it.
[Source: Siliconera]
Feb 28, 2011
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more

Helldivers 2 CEO says industry layoffs have seen "very little accountability" from executives who "let go of one third of the company because you made stupid decisions"

"Games that get 19% user score do not generally recover": Helldivers 2 CEO reflects on Arrowhead's "summer of pain" and No Man's Sky-inspired redemption arc