1. Advertise the Fight
The previous six cases of Halo spilling outside its Covenant pool are all well and good, but do they truly illustrate how saturated the market is with Master Chief products? Awareness is through the roof with Halo 3, with everyone from Outkast's Big Boi to Lil Jon eagerly waiting to "finish the fight." London's BFI IMAX Theater will play host to all manner of Halo-isms. Mountain Dew cans across the globe have been dubbed "Game Fuel," with two thousand percent more caffeine (you can taste the diabetes!) It goes on...
Xbox boss Phil Spencer says there are "no red lines" preventing Microsoft games releasing on PlayStation, but it's too early to make decisions about Halo on PS5
Halo Infinite update rewinds time for Halo 2's birthday, throwing the FPS back 20 years with a nostalgic mode that deletes sprint and adds classic maps
