These Transformers Optimus Prime deals are the best Prime offers that ever primed

As is only right for this particular sales event, Transformers Optimus Prime toys and merch have been heavily discounted for the Prime Day deals. More specifically, you can save up to 31% at Amazon right now.

First up, action figure fans will be very well served with today's bargains; the 'Heroic' Transformers Optimus Prime (which is a larger figure standing at 11 inches) has had a price cut bringing it down to $17.29 at Amazon instead of $24.99. Likewise, the Heroes and Villains Optimus Prime and Megatron two pack has been brought down to $19.49 at Amazon (was $27.99) in the Prime Day deals. The Retro Metallic Optimus Prime has also been discounted by 5% today.

While we're sad that the new Lego Optimus isn't included in those savings (it's a Lego store exclusive weighing in at $169.99), there are still plenty of other reductions floating around for you to take advantage of. We've listed these below, and you'll find plenty more Prime Day deals further down the page.

Optimus Prime Day deals

Transformers Heroic Optimus Prime | $24.99 $17.29 at Amazon
Save $8 - This chunkier, 11-inch figure has never been cheaper than it is now; the previous low was $19 in March 2020, so you're getting a very good deal here. Oh, and yes - it does transform.

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Transformers Heroes and Villains Optimus Prime and Megatron two pack | $27.99 $19.49 at Amazon
Save $8 - Here's another good-value Prime Day deal for you; a double-pack with smaller, seven-inch action figures of the Transformers hero and antagonist. We've never seen them drop any lower in price.
 

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More Prime Day deals

• PS5: Save up to 50% on GTA, Elden Ring, Far Cry, and more
• Restocks: sign up for invite-only drops
• Xbox: NBA, Elden Ring, Destiny, and more up to 79% off
• Nintendo Switch: Kirby, Switch Sports, and Mario + Rabbids up to 67% off
• Oculus Quest 2: claim a free $25 gift card
• Gaming PCs: Pre-builts starting from just $599
• Gaming laptops: RTX rigs up to 25% off
• Razer Blade 15: Save over $200 on an RTX 3060 configuration
• Gaming chairs: Racing back chairs now starting from $69.99
• SecretLab: Save nearly $200 on the Titan Evo 2022
• Mice: Save up to 63% on Logitech, Razer, and more
• Keyboards: Budget decks from just $14.99
• SSDs: Big discounts of up to 45% on SanDisk and WD drives
• Headsets: Half price Razer headphones now available
• Monitors: Curved displays from $129.99
• Controllers: PowerA gamepads up to 21% off
• Streaming: Elgato Stream Deck now 18% off
• Xbox Game Pass: Save 19% on a PC subscription
• 4K TVs: Fire displays now starting from $199.99

The Prime Day savings don't end there. You can get discounts on everything from Prime Day Lego deals to Prime Day board game deals if you know where to look. There are plenty of Prime Day gaming deals still available as well!