Ubisoft founding family reportedly considering buying the company so nobody else can

Assassin's Creed Brotherhood
(Image credit: Ubisoft)

The Guillemot family which founded Ubisoft is reportedly looking to partner with a private equity firm to arrange a formal acquisition of the company in order to fend off external buyouts. 

That's according to a report from Seeking Alpha, which cites data from market news and analyst firm Dealreporter claiming that the Guillemot family wants to keep the "rein" of the company. The news is seemingly behind the 11% jump that Ubisoft's share price has seen today. 

The Guillemot family currently owns 16% of Ubisoft's shares and 22% of its voting shares. It would need to buy a good deal more than that to gain control of the company, hence its apparent strategy to loop in a private equity firm.

This news comes on the heels of separate reports claiming that Ubisoft has attracted buyout interest from other private equity firms – so much so that some current and former employees have come to believe the company will indeed be sold. These talks were said to be in the early stages, but specific firms including Blackstone Inc. and KKR & Co. were listed as potential buyers. 

This follows comments from Ubisoft CEO Yves Guillemot, who discussed the prospect of a buyout offer at the company's February earnings call. This came during a white-hot period of deals and consolidation in the games industry, mere weeks after the double whammy of Microsoft buying Activision Blizzard and Sony buying Bungie, so it was unsurprising for the CEO to be asked about Ubisoft's stance on potential acquisitions. 

At the time, Guillemot affirmed that while Ubisoft "can remain independent," the company would review acquisition offers. If today's report is accurate, such an offer may come internally. 

Ubisoft's lineup remains in flux, with Skull and Bones now reportedly targeting a late 2022 launch and the troubled Prince of Persia remake being reevaluated at a new studio.

Austin Wood
Senior writer

Austin has been a game journalist for 12 years, having freelanced for the likes of PC Gamer, Eurogamer, IGN, Sports Illustrated, and more while finishing his journalism degree. He's been with GamesRadar+ since 2019. They've yet to realize his position is a cover for his career-spanning Destiny column, and he's kept the ruse going with a lot of news and the occasional feature, all while playing as many roguelikes as possible.

Read more
Assassin's Creed Shadows cinematic screenshot
Ubisoft "won't comment" on reports of Tencent buyout, only says it's "exploring different options" and "will inform the market if and when a transaction materializes"
Assassin's Creed Shadows screenshot showing Yasuke kneeling and praying while wearing a traditional purple robe
Ubisoft's revenue is way down, but Assassin's Creed Shadows might save it as preorders track alongside Odyssey's 10 million-copy haul
Elden Ring
Staff at FromSoftware parent company reportedly "thrilled" to see Sony in talks to buy them, but one analyst says the sale would be a "bad choice" for the house of Elden Ring
Elden Ring
Sony becomes the largest shareholder in Elden Ring and Dark Souls' parent company, despite acquisition chatter
Assassin's Creed Shadows cinematic screenshot
Ubisoft says it's "deeply disturbed" by abuse allegations at support studio that contributed to Assassin's Creed Shadows, Dark Souls, The Last of Us, and more
Assassin's Creed Shadows cinematic screenshot
If Assassin's Creed Shadows' delay means lessons have been learned from Star Wars Outlaws, I say: let Ubisoft cook
Latest in Games
Starfield
Bethesda breaks silence as Starfield fans hope for an update: "We have a lot of exciting things planned for the game this year"
The Last of Us 2
Naughty Dog has done it: it's remastered the PS5 controller with a Last of Us-themed DualSense announcement 24 hours after Neil Druckmann dashed our hopes for The Last of Us 3
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows reverses roles to show off Naoe's combat and Yasuke's stealth, and I'm suddenly sold on playing Yasuke like a clumsy Snake in Metal Gear Solid 3
A painting shows a woman sleeping as a demon with three eyes bites her chest.
Final Fantasy 7 concept artist Yositaka Amano's new gallery exhibit summarizes everything I love about the Square Enix games, even though he might have stood me up
Pokemon Legends: Z-A screenshot
Pokemon Legends: Z-A looks to finally bring my anime-inspired dreams of truly active combat to life
Let's Build a Dungeon
"They will cancel their subscription and your investors will have your head": This management sim about making the perfect MMO is so detailed it lets you play your own game
Latest in News
Starfield
Bethesda breaks silence as Starfield fans hope for an update: "We have a lot of exciting things planned for the game this year"
The Last of Us 2
Naughty Dog has done it: it's remastered the PS5 controller with a Last of Us-themed DualSense announcement 24 hours after Neil Druckmann dashed our hopes for The Last of Us 3
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows reverses roles to show off Naoe's combat and Yasuke's stealth, and I'm suddenly sold on playing Yasuke like a clumsy Snake in Metal Gear Solid 3
Alien Earth teaser
New Alien: Earth teaser introduces us to new cast members and the cutest little cat – and if a Xenomorph eats it, I will be furious
Three RTX 5070 gaming PCs on a purple background
I'm surprised to see some RTX 5070 gaming PCs under $2,000 - these are the three prebuilds I'd buy this week
Let's Build a Dungeon
"They will cancel their subscription and your investors will have your head": This management sim about making the perfect MMO is so detailed it lets you play your own game