1. Quick links
2. Today's best deals
3. FAQ
Black Friday Lego deals 2024 aren't officially meant to start until next week, but no-one seems to have told retailers like Amazon that. Discounts are appearing all over the place as we speak.
Even though the best savings are likely to be held back until Black Friday itself, you can get tempting price cuts now if you're quick. To help save you time as well as money, the GamesRadar+ team and I are gathering the very best Black Friday Lego deals here as and when they happen. You'll find some advice on how to take advantage of the sale further down this page, too.
We've been covering Black Friday and Lego for over five years now, so can say with confidence that the event is worth keeping an eye on. No matter whether you want to build up your collection or secure some presents ahead of the Holiday season, Black Friday Lego deals are your best chance. November's offers are almost always better than anything we see all year, allowing you to secure many of the best Lego sets for a fraction of their normal price.
Quick links
- Amazon deals: Save up to $34
- Walmart deals: Get up to $34 off
- Best Buy deals: Up to $27 off
- Lego Store deals: Save up to 40%
UK
- Amazon deals: Save up to £23
- Very deals: Up to £35 off
- John Lewis deals: Save up to 25%
- Lego Store deals: Get up to 40% off
- Smyths deals: Save up to £210
Today's best Black Friday Lego deals
Black Friday Lego deals FAQ
When will Black Friday Lego deals start?
The Black Friday sale always occurs on the final Friday of November, which means that 2024's Black Friday Lego deals will take place this November 29.
Officially, at least. More realistically, the reductions kick off from early to mid-November. The event is already underway at some retailers, for example, and it'll continue well into December (at which point the offers are rebranded as Cyber Monday Lego deals).
Essentially, you have longer than you might think to take advantage of these savings. Just remember, the best offers will be saved for Black Friday itself and probably won't last long. I've seen flash sales on high-profile kits such as Rivendell drop unexpectedly on Black Friday and disappear a couple of hours later, so keep those eyes peeled.
Where will the best Black Friday Lego deals be?
While usual suspects like Amazon are sure to go all in on Black Friday Lego deals this year (they always do), there are alternatives worth considering as well. For example, it's worth watching out for Walmart in 2024. I've been monitoring the retailer ahead of this year's sale and it's been consistently better than the competition, so keep that in mind as things heat up.
The official Lego site is another worthy candidate. I've seen plenty of generous discounts across its range before, and a very healthy 20% was knocked off many sets in Black Fridays past. Seeing as it features some exclusive items you won't find anywhere else, bearing it in mind this November is a must.
Supermarkets are also a great place to go deals-hunting, and some of their offers are better than anything else you'll see. UK shops in particular get their share of excellent Black Friday Lego deals; Aldi sliced a whopping 60% off the Millennium Falcon a little while back, for instance. Have a look online or in person during the 2024 sales in case we get more hot discounts.
So, TLDR? Keep an eye on the following:
US
- Amazon: Traditionally the best all-rounder
- Walmart: DSurprisingly good discounts
- Lego: Discounts can be up to 40%
- Zavvi: Surprisingly good price-cuts
- Best Buy: Great variety of savings
UK
- Amazon: A great all-rounder
- Lego: Discounts of up to 40%
- Zavvi: Great reductions on fan-favorites
- Very: Reliable source of offers
- Argos: Excellent for savings on playsets
- John Lewis: Good for UCS savings
Does Lego take part in Black Friday?
Although the discounts might not be as wide-ranging as they are at other retailers, the Lego Store does get involved with Black Friday. Indeed, you can save 20% on average and anywhere up to 40% if you're quick. These price cuts include multiple ranges, with everything from the enormous Avengers Hulkbuster to the Atari set going on offer in the past.
What does Black Friday mean for Lego fans?
While Black Friday is better known for its tech discounts, you can get some cracking offers on Lego during the event. In fact, some of the year's best prices are found during this November sales extravaganza.
In a nutshell, that is what Black Friday means for Lego fans - the chance to save record amounts on sets that rarely get a reduction (alongside some that do). We've seen this happen over and over again in years gone by, so 2024 shouldn't be any different. As a case in point, the highly sought-after Rivendell kit dropped to its lowest ever price for a limited time last year, and proved to be the best opportunity to save on the kit we've seen before or since. Now that hotly anticipated newcomers such as Barad-dur, D&D, Nightmare Before Christmas, and Zelda have joined the range, I'm hoping we'll see a similar occurrence this November.
Do Lego Insiders get special deals?
If you're part of Lego's own Insiders program (basically their free sign-up membership), you will indeed get some exclusive offers. That's why it's a good idea to watch the official Lego store when Black Friday gets going.
What to expect from Black Friday Lego deals 2024
Lego goes weapons free so far as deals are concerned in November, and that means you can save on everything from cheap kits to the most expensive sets. While the former often get discounted, it's the latter you should watch out for. Seeing as they so rarely go on offer, this is the best time to buy something like Lego Rivendell; premium builds tend to hold their price for most of the year, so it's your best chance of getting them for less.
In terms of specifics, I'd keep a close eye on the pricier kits that launched in the first half of 2024 or the final months of last year - we're talking the Lego Dune Atreides Royal Ornithopter, Barad-dur, D&D, Avengers Tower, etc. These haven't enjoyed any major reduction yet, so I suspect Black Friday will be their chance. Seeing as they normally weigh in at several hundred dollars or pounds, that's one hell of an opportunity.
Want a broader overview? No problem. Here's what you need to know:
Naturally, Black Friday Lego deals aren't the only worthwhile offers this November. We can also expect some cracking Black Friday board game deals, not to mention D&D Black Friday deals.
