Prime Day TV deals 2024: big screen deals to expect this summer

Prime Day TV deals 2023 hero image on green gamesradar background with Prime Day Deals stamp on the left and an LG C2 and Samsung SN5B featuring on the left
(Image credit: Future)

Amazon has announced the official dates for this year's Prime Day TV deals, with the summer sale event taking place on July 16 and July 17. We've got three weeks to get ready for these discounts - plenty of time to work out what you want from your new display and how much you should be paying for it. 

Whether you're hoping to bag the best gaming TV for an attractive price or just looking for a cheaper PS5 display, Prime Day gaming deals normally host some serious screen savings. With brand new models by LG, Samsung, and Hisense heading into the battlefield, existing models are set to get a big price cut in 2024. In fact, there's every chance even shiny new OLED and QLED screens could end up dropping to record lows. Even our favorite panel, the LG OLED G3, is poised to end up dropping, especially now that the OLED G4 has arrived to potentially snatch its crown. Naturally, we'll be keeping an eye out for every model we've tested so far, just in case it ends up sitting at an irresistible price. 

Below, you'll find a roundup of what to expect from Prime Day TV sales this year as well as a rundown of last year's best prices. With so many different options floating around Amazon's storefront, it can be hard working out which panels are worth your time, but we're here to keep you right in terms of specs and value for money. As gamers and movie fans, we've got the expertise to point you towards the real deals, not to mention we're constantly looking our for discounts as they emerge online.

Today's best TV deals ahead Prime Day

What to expect from Prime Day TV deals

Hisense U7K TV with Ahsoka episode one clip on screen

(Image credit: Future / Phil Hayton)

We're fully expecting Prime Day 2024 to impress us with offers, and there could be enormous savings to be had if some older screens are still available. For instance, the LG OLED C2 stooped last year from $1,499.99 to $1,096.99 for the 55-inch version, and Black Friday made good on driving that price below $1,000. 

The problem is that many retailers have cleared out that model, but that means you'll be able to look into the LG OLED C3 instead, as it's technically now in the same last-gen position. However, if you'd much rather invest in the absolute newest model, you'll be pleased to know that the 48-inch OLED G4 has already dropped to $1,396.99 at Amazon this year (was $1,599.99) marking a record low for the 2024 display.

On the Sony side of things, you'll want to keep the Sony Bravia XR A80L on your list, as it's itching to drop below $1,500. Last year, we ended up seeing it for $1,700, but it should drop to a new record low now that the model is maturing. As for Samsung, we'll be eagerly awaiting S90C offers, and we suspect it'll get ever closer to the $1,000 mark in the heat of Prime Day.

Within the mid-range value scene, we'll be hyped if the Hisense U7K pops up for less, as it's a mini LED monster with a 144Hz refresh rate. During Black Friday, it was going for $699.99, but with the brand's new models ready to enter the fold, we could see this TV drop to the lower end of its price bracket. We're already seeing some great offers pop up ahead of the big event, including $150 off the Hisense U6N, bringing it down to $448 (was $599.99). 

If you're on the hunt for something super budget, you'll likely be able to grab screens for well under $100. The Insignia F20 dropped from $149.99 to just $79.99 last time around, and Amazon will likely have plenty of similar 720p TVs that'll be perfect for your spare bedroom or for your kid's gaming setup. 

Watchlist:

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Insignia F20 720p 32-inch

MSRP: $149.99

Expected price: $79.99 

Buy it if: 

✅ You're buying a secondary display
✅ You don't need 4K
✅ You still want smart features

Don't buy it if: 

❌ You want a TV for gaming
❌ You have a larger space

View at Amazon

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Amazon Fire 4-Series 50-inch

MSRP: $449.99 / £499.99

Expected Price: $289.99 / £329.99

Buy it if: 

✅ You're upgrading to 4K
✅ You need a second screen
✅ You use Amazon smart home services

Don't buy it if: 

❌ You prioritize high-end display quality

View at Amazon

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Amazon Fire Omni QLED TV 50-inch 

MSRP: $529.99 / £649.99 

Expected Price: $349.99 / £399.99 

Buy it if: 

✅ Color quality is a priority
✅ You want full HDR support
✅ You want the extra contrast of local dimming

Don't buy it if: 

❌ You have the cash for an OLED

View at Amazon

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Hisense U6N 55-inch

MSRP: $599 / £599

Expected price: $429 / £429

Buy it if:
You want a big, bright screen
You’re upgrading from an older LED model
You care about detail and clarity

Don't buy it if:
You need faster than 60Hz
You’re moving from an OLED display

View at Amazon

TCL Q7 QLED 4K Smart TV 65-inch

TCL Q7 QLED 4K Smart TV 65-inch

MSRP: $999 / £999

Expected price: $499 / £499

Buy it if:

✅ You want 120Hz
✅ You're looking for a QLED

Don't buy it if: 

❌ You can't fit 65 inches.

View at Amazon

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LG OLED C2 55-inch

MSRP: $1,499.99 / £1,399.99

Expected price: $999 / £899

Buy it if:

✅ You want one of the best OLED TVs on the market
✅ You're worried about stock shortages later in the year

Don't buy it if: 

❌ You don't need an OLED just yet

View at Amazon

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Hisense U8N Mini LED QLED 65-inch 

MSRP: $1,499.99 / £1,799 

Expected Price: $1,099.99 / £1,599

Buy it if: 

✅ You prioritize clarity and detailing
✅ You want high-end audio
✅ You play PS5 or Xbox Series X

Don't buy it if: 

❌ You'd rather go all in on OLED

View at Amazon

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LG OLED C4 48-inch

MSRP: $1,599.99 / £1,599.99

Expected price: $1,396 / £1,399

Buy it if:
You want faster 144Hz visuals
You’re craving superior contrast
You’ve got a new-gen console or PC

Don't buy it if:
You don’t need fancy specs
You’d prefer something bigger

View at Amazon

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Sony OLED Bravia XR A80L 65-inch

MSRP: $2,598 / £2,499

Expected price: $1,698 / £1,699

Buy it if:

✅ You want a larger OLED
✅ You play on PS5 

Don't buy it if: 

❌ You want gaming features on Xbox

View at Amazon

Prime Day TV deals FAQs

When will Prime Day TV deals begin?

Amazon Prime Day TV deals will kick off at midnight on July 16, running all the way through to the end of July 17. However, it's worth noting that we often see discounts really starting to rev up from the weekend before the main event. We'd keep an eye on those shelves from July 13 onwards. 

Do I need a Prime subscription to access Prime deals?

Yes, you'll need an active Prime subscription to access Amazon's members-only sale. If you've not got one, you can always sign up for a 30-day free trial, which will grant you a ticket to the big event and provide you with free next-day delivery. Some TV deals aren't Prime-exclusive ones, but it's better to be safe and give yourself the widest range of deals to choose from.

Get a free 30-day trial of Amazon Prime

Get a free 30-day trial of Amazon Prime
Prime Day TV deals will be exclusive to Prime members, but there's a way you can get around this. Now that we're less than a month away, you could take out a 30-day free trial of Amazon Prime and you'll be covered for the event itself, as well as any early bird offers. Just be sure to cancel before that nasty auto-renew catches you.

Last year's best Prime TV deals

Insignia F30 LED 4K 50-inch$299.99$219.99 at AmazonSave $80

Insignia F30 LED 4K 50-inch | $299.99 $219.99 at Amazon
Save $80 - This was a 4K TV for seriously cheap. 50-inches will do most living rooms comfortably, and you get Fire TV features built into this model as well.

Buy it if:

✅ You need a 4K TV on the cheap
✅ You've got a stricter budget 

Don't buy it if: 

❌ You want the best panel on the market
❌ You want high-end features

Price Check: Best Buy: $219.99 

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Amazon Fire 4-Series 4K 50-inch | $449.99 $289.99 at Amazon
Save $160 - This was a Prime Exclusive offer ahead of the full sale, but if you're a member you can grab the Amazon Fire 4-Series 50-incher for its lowest price ever. This is cheaper than we saw it over Prime Day earlier in the year by $30 and a competitive price point considering other options from LG and Samsung are still at $300+ right now. 

Buy it if: 

✅ You're already in the Alexa ecosystem
✅ You want plenty of streaming options baked in
✅ You'll make use of the 4 HDMI connections 

Don't buy it if: 

❌ You use Google Home smart devices
❌ You need more than one HDMI 2.1 for gaming

Price Check: Best Buy: $449.99 | Walmart: OOS

Amazon Fire Omni Series QLED 4K 50-inch | $529.99 $399.99 at Amazon
Save $130 -

Amazon Fire Omni Series QLED 4K 50-inch | $529.99 $399.99 at Amazon
Save $130 - We've seen this Amazon Fire Omni Series QLED drop to $349.99 in the past, so there's about $50 worth of wiggle room in this offer. It's a great rate by itself considering a QLED display will generally set you back at least $500 on a good day. However, this is one we'd recommend watching over the next couple of days. 

Buy it if: 

✅ You're already in the Alexa ecosystem
✅ You want a QLED panel that won't break the bank
✅ You want more contrast from your picture

Don't buy it if: 

❌ You use Google's smart home devices
❌ You need more than one HDMI 2.1 for gaming

Price Check: Best Buy: OOS | Walmart: OOS

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Insignia F20 720p 32-inch | $149.99 $79.99 at Amazon
Save $70 - This super budget Insignia panel was nearly half off in Amazon's Prime Day TV deals. That's the lowest price we've ever seen on the 720p display, having previously only hit $79.99 once before in July. 

Buy it if: 

✅ You're buying a secondary display
✅ You don't need 4K
✅ You still want smart features

Don't buy it if: 

❌ You want a TV for gaming
❌ You have a larger space

Price Check: Walmart: OOS |  Best Buy: OOS

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LG OLED C2 55-inch | $1,499.99 $1,096.99 at Amazon
Save $403 - The LG OLED C2 is our favorite TV from 2022, and we expect big things from it this fall/winter in terms of deals. Here, you get the 55-inch model for $400 cheaper. That's a return to the display's lowest price ever.

Buy it if:

✅ You want one of the best OLED TVs on the market
✅ You're worried about stock shortages later in the year

Don't buy it if: 

❌ You don't need an OLED just yet

Price Check: Walmart: $1,296.99 | Best Buy: $1,299.99

TCL Q7 QLED 4K Smart TV 65-inch$999.99$698 at AmazonSave $301.99

TCL Q7 QLED 4K Smart TV 65-inch | $999.99 $698 at Amazon
Save $301.99 - Here's a chance to swing a QLED TV from TCL on the cheap, before Prime Day 2 starts. You get a 120Hz refresh rate here which will max out your PS5 or Xbox Series X, a game accelerator which pushes it to 240Hz. In short, there's a lot of TV here for not that much money.

Buy it if:

✅ You want 120Hz
✅ You're looking for a QLED

Don't buy it if: 

❌ You can't fit 65-inches.

Price Check: Walmart: $698 | Best Buy: $699.99

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Sony OLED Bravia XR A80L 65-inch | $1,998 $1,798 at Amazon
Save $200 - This 65-inch OLED is on offer too. It has exclusive gaming features for PS5 as well as Dolby Vision HDR and Smart Google TV OS. You only get 10% off the price currently, but that's not bad if you can afford it.

Buy it if:

✅ You want a larger OLED
✅ You play on PS5 

Don't buy it if: 

❌ You want gaming features on Xbox

Price Check: Walmart: $1,798 | Best Buy: $1,799.99

The best Prime Day TV deals in the UK

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Samsung Q60C QLED 55-inch | £999 £619 £608 at Amazon
Save £391 - For a 55-inch QLED TV from Samsung, this is not a bad price to pay in the slightest. In fact, as early deals go, this is pretty great. You even get Alexa built-in - what a bonus.

Buy it if:

✅ You're in the market for a QLED
✅ You have a stand / wall mount

Don't buy it if: 

❌ You don't have a stand ready for wide-set feet

Price Check: Currys: £699 | Argos: £699

Hisense 50A6BGTUK 4K 50-inch£499£299 at ArgosSave £200

Hisense 50A6BGTUK 4K 50-inch | £499 £299 at Argos
Save £200 - If it's 4K on the cheap you're looking for, this Hisense deal might be for you. There are offers up and down the price range, but the 50-inch is likely the best option if you're looking for sheer value. You get Dolby Vision HDR here, as well as Alexa built-in.

Buy it if:

✅ You want 4K on a budget
✅ You want Dolby Vision HDR

Don't buy it if: 

❌ You'd rather wait for a 2023 model discount
❌ You want more than 60Hz

Price Check: Amazon: £319 | Very: OOS

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LG OLED B3 55-inch | £1,899.99 £1,009.99 at Amazon
Save £890 - This is a pretty massive saving on an OLED from 2023, from a premium brand as well! If you like the look of the C3 deal above but need something a bit bigger, this is a pretty excellent alternative. The Amazon listing says there's only 11 left at the time of writing though, so maybe act fast.

Buy it if:

✅ You want a larger OLED
✅ You can't find the C models in larger sizes

Don't buy it if: 

❌ You don't need an OLED

Price Check: Very: £1,196 | Currys: OOS

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LG OLED C2 48-inch | £1,399.99 £999 at Amazon
Save £300 - This is the best LG OLED C2 deal going at the moment - annoyingly the 55-inch doesn't seem to be available, but 48-inches isn't exactly a sacrifice. There are also a few offers on the C3, but we'd wait until this gets a more significant drop for Black Friday.

Buy it if:

✅ You want a top-notch OLED
✅ You don't mind 48-inches

Don't buy it if: 

❌ You want bigger than 48-inches
❌ You'd rather have the 2023 model

Price Check: Very: £999 | Argos: £999

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Samsung S90C OLED 55-inch | £2,099 £1,229 at Amazon
Save £870 - If you're trying to find a bargain on one of 2023's newest OLED models, the S90C is the follow-up to last year's award-winning S95B. Since its early offer, it's dropped another £100 - this is one to act quickly on.

Buy it if:

✅ You want a great-size of OLED
✅ You want a solid price reduction

Don't buy it if: 

❌ You want a budget OLED panel

Price Check: Currys: £1,449 | Very: OOS


Don't forget the likes of the best QLED TVs, the best OLED TVs, and the best 120 Hz 4K TVs will also be discounted this summer if you're looking for a specialist TV.

If you're after something even more gaming-focused screen, then check out the best gaming monitors going, as well as our takes on the best monitor for PS5 and the best monitor for Xbox Series X.

Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.