Ubisoft China apologizes for releasing coffee cup with handle on the inside
If this is some sort of marketing scheme, color me sold
Ubisoft China recently partnered up with Chinese clothing company Sheepedia to produce the wonderful coffee cup you see above, but unfortunately they've pulled the product and apologized for what was supposedly a manufacturing error.
As explained by prominent Twitter personality Daniel Ahmad, it's possible Ubisoft China and Sheepedia are simply generating buzz for their new clothing and accessory line. "Ubisoft China is known for being a tongue in cheek, playing on the reputation of Ubisoft games, so it's likely this is just a viral marketing campaign and not an actual error," Ahmad wrote.
Ubisoft China and Chinese clothing brand Sheepedia recently collaborated on some joint products. Today the company issued an apology that it would no longer be releasing the Ubisoft x Sheepedia mug due to a "bug" during the production process which caused this... pic.twitter.com/2wYK3AbvO7August 27, 2020
Apparently, the mug made quite a splash on Chinese social media and piqued the interest of fans, leading the two companies to discuss options for selling them or giving them away. Call me gullible, but my first reaction to learning about Ubisoft's mug was to get out my wallet and find out how I could order one. What I'm saying is, if this really is some elaborate marketing ploy, it's actually kind of brilliant. This article wouldn't exist if Ubisoft released a boring, vanilla, practical coffee cup, and we wouldn't be talking about the company's new merch line.
Anyway, when Ubisoft isn't busy making perfect coffee cups, they're preparing their presentation for the Future Games Show, which will also feature games from 2K, Sega, and other devs big and small.
Believe it or not, Ubisoft's coffee cup doesn't even compare to some of the weird games memorabilia we've collected over the years (hint: real heart in a bag).
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more
After scoring a degree in English from ASU, I worked as a copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. Now, as GamesRadar's west coast Staff Writer, I'm responsible for managing the site's western regional executive branch, AKA my apartment, and writing about whatever horror game I'm too afraid to finish.
Unfazed by his Elden Ring marathon, streamer Kai Cenat sets himself up for a 1000-hour fall by saying he could beat time-eating MMO RuneScape
Avowed's flexible combat system represents Obsidian's dedication to player choice: "It's not just marketing speak – it really is the most important thing to us"